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Netflix, Prime Video and Disney+ have 85% of Europe’s SVOD market 

However, 30% of SVOD viewing time is spent on watching UK and European content 

Europe’s SVOD market is so concentrated, 85% of viewing time generated by only three services (Netflix, Prime Video and Disney+) over the past year. Netflix dominated with 53.4% of total viewing time, Amazon Prime Video was at 19.4% and Disney+ had 12.1%. Five services accounted for more than 1% of total viewing time; Canal+ SVOD with 3.5%, HBO Max with 2.8%, Sky Go, Viaplay and Movistar SVOD with 1%.  

The findings were released by the European Commission supported European Audiovisual Observatory in its “SVOD Usage in the European Union” report. 

All other services accounted for less than 0.58% of total viewing time, ranging from Vodafone TV with 0.58% to five services which accounted for less than 0.01% (Filmo TV, SFR Play, realeyz.tv, NPO Plus and SF Anytime). However, even considering the strong weight of these three dominating services, viewing on SVOD is still more diverse than admissions in cinemas: the top 100 titles account for 22% of SVOD viewing, while they represent about 74% of cinema admissions. 

Viewing time is also mainly generated by recent films (produced in 2022-23): they represented 25% of viewing time but only 1% of catalogues. Meanwhile Fiction works accounted for 87% and 95% of viewing time of film and TV seasons.   

This report is based on SVOD viewing time data provided by Goldmedia’s VOD-Ratings in 9 EU countries (Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Spain, and Sweden) from September 2022 to September 2023. The authors said that even if the limited number of EU countries in the sample does not allow for a proper typology, nuances still appear between countries, in particular in terms of genre. But overall, consumption patterns are similar across all countries. 

Film usage on SVOD is much less concentrated than TV content usage; originals commissioned by the streamers get a much more significant viewing share for TV content (close to 60%) than for films (less than 25%); whereas animation and documentary works generally account for a smaller share of viewing than their share in catalogues, the gap is wider for TV content than for films. 

European works accounted for 30% of SVOD viewing time, including 21% for EU works, 9% United Kingdom works and 1% for other European works. When comparing their share in catalogues and viewing time, US works are systematically overconsumed and European works under consumed. However, among European works, national works are over consumed in 7 out of the 9 countries of the sample, whereas EU non-national works are under consumed in all countries. 

Beyond European and US works, of note is the modest weight of consumption of works from other regions of the world (8%, well under their share of catalogues). 

Film and TV content in TVOD, SVOD and FOD catalogues  

European works (films and TV content) accounted for 31% of all works in VOD catalogues in 25 member states of the European Union, with EU27 works representing 21% and other European works 10% (32% in TVOD catalogues, 31% in SVOD and 26% in FOD catalogues). 

For all types of VOD catalogues, European non-national works represented the majority of EU27 works, with 64% of all EU27 works in TVOD catalogues being of EU non-national origin, 78% in SVOD and 67% in FOD catalogues. 

VOD catalogues in high- and mid-volume film and TV production countries like France, Germany, Italy and Spain rely more on national works for their EU27 offering (with 64% of all EU27 works in VOD catalogues in France being of national origin) while VOD catalogues in lower volume production countries rely mostly on EU non-national works for their EU27 works offering (with 1% of EU27 works being of national origin in VOD catalogues in Bulgaria, for example). 

Norlys completes DKK 6.25 billion acquisition of Telia Danmark  

Telia Danmark is now part of Denmark’s largest energy and telecoms group Norlys

Energy and telecommunications group Norlys has officially entered the Danish mobile market following the completion of the acquisition of Telia Danmark at an enterprise value of DKK 6.25 billion (€837.79 million), on a cash and debt-free basis. Telia Danmark’s approximately 1.9 million customer relationships and 800 employees are now part of the Norlys Group. 

Telia Group said it use the transaction proceeds for deleveraging purposes and, following the closing of the transaction, Telia’s net debt/adjusted EBITDA is now in the lower part of its 2.0-2.5x target range. The operator said the transaction, first announced on 25 April 2023, is in line with its strategy of focusing on markets in which there is a clear path to securing and defending leading positions. 

In September, Norlys signed an agreement with Telia Company on the acquisition of Telia’s Danish business, which also includes a 50 percent ownership of Denmark’s largest mobile network, the TT network. Later in September, a large majority of Norlys’s Board of Representatives voted yes to the acquisition and, in February, the competition authorities approved the transaction, which has now been completed. 

“It is incredibly gratifying that we now have the keys in our hands. This is a day we have been looking forward to and preparing for for a long time,” said Norlys EVP end customer business Claus Flyger Pejstrup. “The Norlys brand will have a whole new relevance as a supplier of a full range of energy and telecommunications products for the home and business.” 

“We are now fully competitive in the telecommunications area with mobile, TV and internet on both fibre and 5G,” he said. “Norlys will have a significant nationwide market position, which will push the competition and bring us closer to our customers – among other things, we will acquire 31 stores, which in the long term can sell our entire product portfolio.” 

He added that in the short term, the change of ownership does not change anything for customers in Telia Denmark, who continue with their existing products and terms. 

“The sale of our Danish business marks a significant milestone for Telia and I would like to thank everyone at both Telia and Norlys who worked for many months to make this successful divestment possible,” said Telia president and CEO Patrik Hofbauer (above).  

“Telia will continue to support Norlys to ensure a smooth transition for our former customers in Denmark, who will benefit from gaining access to a broader set of products and services from Denmark’s largest integrated energy and telecommunications group,” he added.  

e& UAE joins Metro Ethernet Forum and adopts NaaS Industry Blueprint 

The Middle Eastern operator aims to participate in the standardisation and development of 800G technology and finalise the commercial use of 800G Ethernet port standards

e& UAE has become a member of the Metro Ethernet Forum (MEF) giving it a seat at the table in the standardisation of carrier-grade Ethernet as network-as-a-service revenues continue to rise. Last month, the operator partnered with Huawei to conduct a live trial of 800Gbps Ethernet as it tested the limits of the technology.  

The operator said that as it prepares for the “5G Advanced era”, it wanted to emphasise the significance of prioritising bearer networks in developing fixed and wireless access networks as a backbone and to build its IP infrastructure.  

Compared with a 400GE port, an 800GE port provides the network with higher bandwidth and non-blocking forwarding capability. By adopting 800G Ethernet ports combined with network automation and slicing capabilities, e& UAE reckons it will get a next-generation bearer network with ultra-bandwidth, intelligence, and low latency.  

As part of the industry, e& UAE aims to participate in the standardisation and development of 800G technology, promote standards improvement, and finalize the commercial use of 800G Ethernet port standards. To cope with the traffic growth brought by the 5.5G era, e& UAE plans to cooperate with Huawei to complete an 800GE router trial during 2024 based on Huawei’s latest NetEngine8000X platform and 19.2T LPU and continuously explore the innovation and network value of 800GE. 

E& UAE has also outlined its intention to deploy 800GE networks into commercial services based on network traffic growth and architectural needs.  

Friends with benefits 

As a member, e& UAE will become part of MEF’s ecosystem of more than 200 leading technology, cloud, and network providers. It will also introduce MEF 3.0 Carrier Ethernet services and Lifecycle Service Orchestration (LSO) automation API standards aligned to MEF’s Network-as-a-Service (NaaS) Industry Blueprint, reinforcing its commitment to delivering comprehensive automated digital connectivity solutions. 

“At e& UAE, we are dedicated to shaping the future of connectivity at every opportunity. Our membership in MEF and the launch of MEF 3.0 Carrier Ethernet services and LSO APIs reflect our commitment to delivering tangible benefits to our valued customers,” said e& UAE chief technology and information officer Khalid Murshed.  

He said that seamless interoperability with partner ecosystems and automation is vital in e& UAE’s strategy to delivering holistic digital innovations. With industry-backed tools and services, the MEF 3.0 connectivity service and LSO APIs will enable etisalat by e& to improve customer experience and reduce time to market on wholesale service offerings.  

“This initiative enables us to lead the market with cutting-edge services, meet partner demands for reliable solutions, and expedite our digital transformation journey. Consequently, this translates into faster service delivery, enhanced customer experiences, and solidifies our position as a prominent digital service provider in the region,” he added. 

MEF chief operating officer Kevin Vachon said: “We are delighted to welcome e& UAE as a new member from the Gulf Region, bringing unique perspectives and expertise to our global ecosystem.” 

“By leveraging MEF’s standards, certifications, LSO APIs and NaaS Industry Blueprint, which enables providers to develop and deliver innovative offerings, e& UAE can unlock a range of benefits and access to a collaborative, automated ecosystem that will enable them to deliver an even more compelling value proposition to their customers,” he added. “We foresee e& UAE thriving as a MEF and helping to shape the future of assured services across the region and beyond.” 

FWA can increase telco revenues even while remaining niche – analyst  

Operators can utilise spare capacity on their mobile networks to offer FWA services and increase their presence in fixed broadband markets

Despite fixed wireless access (FWA) revenues only accounting for 4% of fixed broadband connections worldwide in 2027, granular geographical targeting in support of fibre-to-the-premises (FTTP) initiatives can still be disruptive.  

Analysys Mason’s “Fixed-wireless access strategies: six operator case studies and analysis”, which is based on interviews with FWA providers, shows that operators have developed strategies for FWA that support their fibre-to-the-premises (FTTP) initiatives and can help them to target specific areas where FWA can be disruptive. The business case for FWA is strongly influenced by geographical factors. 

For example, T-Mobile USA and Verizon reached 1.9 million and 4.8 million FWA customers, respectively, in 4Q 2023 after launching FWA services in 2021. Report author analyst Oliver Bruff said operators like Saudi Arabia’s Mobily has used FWA is a stepping-stone technology for FTTP. And while customers will churn when FTTP arrives, Bruff said operators using FWA as a “beachhead” strategy, can quickly upgrade existing FWA customers as they roll out their own fibre – a tactic being used by Vodafone UK.  

“Data from Analysys Mason’s annual survey of 18 000 consumers suggests that this is a viable strategy,” he said. “FWA respondents were more likely to report intending to change their plan while remaining with their existing provider than customers that took FWA over wireline technologies (for example, FTTP, DOCSIS or DSL).” 

Why granular? 

Operators need to strike a balance given that the average traffic volume for FWA customers was 10 to 20 times that of handset customers. “This poses a problem for operators. FWA customers can reduce mobile handset customers’ quality of experience (QoE) if network performance is reduced by traffic from FWA. It can also lead to revenue cannibalisation if operators onboard a small number of FWA customers instead of a large number of handset customers,” said Bruff.  

One obvious option is to invest in additional network capacity. However, the cost of expanding mobile network capacity for FWA services is often greater than simply purchasing access to wholesale FTTP networks.  

As a result, operators strategically target areas where there is spare capacity on their network, rather than investing in capacity specifically for FWA. “T-Mobile USA, for example, forecasts traffic at individual base stations in order to plan the number of 5G FWA users that it can support at each location without hindering network performance,” said Bruff. “Operators that have historically been able to offer FWA services without geographical granularity, such as Mobily, will develop a more-granular approach to FWA as they approach maximum network capacity.” 

Network insights 

Operators can generate savings when marketing and selling FWA by improving the efficiency with which they gain insights from their networks. Operators that plan to maintain a long-term FWA subscriber base, rather than use it as a stepping stone to FTTP, will benefit the most from investing in this process specifically for FWA.  

“Telekom Slovenije, for example, has automated the process by which sales agents are informed about available services at customers’ addresses. Sales agents are automatically informed about the availability of 4G or 5G FWA versus FTTP services at customers’ addresses,” said Bruff. “This is the best approach for Telekom Slovenije, given that it expects to maintain 7% of its fixed broadband subscriber base on FWA in the long term.” 

In contrast, he said, Vodafone UK does not plan to maintain a large FWA subscriber base once FTTP rollouts are complete and has therefore not invested in automating retail processes for FWA.  

Operators need to be aware of best-practice approaches to FWA from around the world to determine which FWA strategies are best for their local market contexts. This way, operators can benefit from the opportunities presented by FWA in the specific contexts where it will be disruptive,” said Bruff.  

Viavi responds as Keysight Technologies swoops in for UK’s Spirent 

Suggests that unlike its offer, Keysight’s proposed £1.16bn deal may limit customer choice

US test and measurement company Viavi Solutions has issued a statement responding to competitor Keysight outbidding it to buy Spirent Communications for around £1.16billion. Spirent, which had earlier agreed to a deal with Viavi, withdrew its support as it was around 15% lower than the Keysight offer. 

Viavi suggested its own deal had less business overlap with Spirent relative to Keysight and the company believes the Keysight deal would “further entrench Keysight’s leading position in many product segments, which would limit customer choice.” 

Spirent recent annual financial results for 2023 showed a 22% drop in revenues to $474.3m (€437m compared with the previous year). Adjusted operating profit fell by 65.1% to $45.2m so a deal was always going to be favoured by its management team because the 2024 capex forecasts for telecom equipment spend among operators aren’t looking much better than 2023.  

The proposed acquisition is also further evidence of international companies bidding for low-priced UK firms as that country continues to struggle be dogged by a stagnant economy following Brexit.

With the Spirent Group’s offerings, Keysight believes that it will be able to access new serviceable available market opportunities of up to $1.5bn. Keysight also believes that the Spirent Group’s positioning and navigation technology capabilities will enable it to offer differentiated solutions that cover a wider range of use cases for aerospace and defence, automotive and communications segments. 

Keysight was also attracted to Spirent’s capabilities in software, cloud, and automation technologies which it said covers off new and emerging applications, including private and industrial networks. Spirent has around 1500 employees, servicing around 1,100 customers in more than 50 countries. In addition to its headquarters in Crawley, UK, Spirent has a presence in 10 additional locations including Holmdel New Jersey, Calabasas California, Paignton UK, Plano Texas, Honolulu Hawaii, Beijing China and Bangalore India. 

Meanwhile, Keysight Group has a large global sales force of over 2,000 individuals servicing a base of over 30,000 customers spread across the world. Spun-off for Agilent Technologies in 2014, it currently has approximately 15,000 employees worldwide and serves over 30,000 customers in more than 100 countries. This includes more than 500 employees working in the UK today across its four active sites. Keysight told Reuters its deal would lead to headcount reductions of less than 5% across the combined group.  

Broader reach

“Keysight’s offer for Spirent will provide further opportunities for our employees and strengthens our customer offering, given Keysight’s technology expertise, capabilities and robust global platform with its breadth and depth of industry-leading solutions,” said Spirent CEO Eric Updyke.  

“Following my discussions with the Keysight management team, I am excited about the broader reach and expanded long-term prospects for Spirent arising from the combination with Keysight. The market environment remains challenging but with this strong strategic fit, bringing together our complementary services and solutions, we are confident in the opportunities this will bring for our stakeholders,” he added.  

Keysight president and CEO Satish Dhanasekaran said: “Spirent has a differentiated portfolio, which is a strong fit for Keysight. Both companies share a common focus on empowering and accelerating high-value solutions for customers. In Keysight, Spirent will join a platform of significant customer scale with the capacity to provide the necessary capital and resources to help Spirent grow and accelerate delivery of its strategic vision.” 

He added: “Keysight’s long-term customer relationships, industry expertise and global reach will help Spirent drive product development and execute on its full potential…Our superior offer recognises the value of Spirent’s achievements to date and the exciting prospects of the combination of our complementary product portfolios to provide end-to-end solutions for customers across their lifecycle needs.” 

MTN secures fibre licences in nine new territories 

Markets mentioned in the company’s annual results include Uganda, Ivory Coast and the Central African Republic

MTN’s wholesale fibre subsidiary Bayobab is continuing to expand its footprint with the incorporation of nine dedicated fibre companies supported by the required licences to operate in each territory. Bayobab received the new fibre operating licences during Q4 in key markets including Uganda, Côte d’Ivoire and Central African Republic. 

Bayobab also acquired the fibre network of MTN Zambia in a sale-and-leaseback transaction to complete the first milestone in the structural separation of fibre assets under its Ambition 2025 strategy. MTN group has long argued that the value of of its fibre assets is not truly reflected in its share price. 

The wholesaler reinforced its network with specialised routes, notably the East to West Africa corridor, which bolsters terrestrial fibre for countries along its path. In the subsea fibre business, Bayobab closed the year with the landing of the 2Africa subsea cable in Ghana in November 2023, which was followed by the Nigeria landing post year end, in February 2024.  

“We’re expanding with Africa50 with the east to west fibre build-out [Project East2West], spending over $320m to build that link,” MTN group CEO Ralph Mupita told the media. “Given the cable cut we saw a week ago, that is obviously an important investment going forward. The fibre structural separation is a key priority for us and we’ll have more to say as the year goes on.”   

In 2023, Bayobab rolled out around 7,000km of new fibre, augmenting its total proprietary fibre inventory to 114 000km. The wholesaler recorded an 8.1% YoY growth in external revenue, amounting to $372.3m. Within its Communication Platforms unit, external revenue rose by 9.2% YoY, driven by application-to-person SMS strategic partnerships.  

Collaborating with global mobile networks, Bayobab launched more than 6.8k roaming services, enhancing international roaming affordability for MTN subscribers throughout Africa. The company’s Fibre segment’s external revenue was flat YoY at US$39.7 million. This performance was supported by new fixed connectivity infrastructure deals valued at $24.4m secured in the year. 

Some exits too 

MTN also used its results call to update on several market exits, suggesting the sale of its Guinea-Bissau and Guinea-Conakry operations to Telecel was still in progress. The operator hopes to accrue between ZAR 7 billion and ZAR 8 billion in expense efficiencies over the next three years as a result of the deal once complete.  

MTN is the second largest telco in Guinea with around a quarter of the market, but well behind Orange (69%). The Guinea move follows exits from Yemen, Syria, and most recently, Afghanistan. 

Zain acquisition bolsters AWS and hybrid cloud capabilities  

The telco is ramping up its cloud capabilities having recently become an Azure MSP and signed on with CoreStack

Middle East and African telco Zain’s digital solution provider ZainTECH has boosted its AWS capabilities after entering a Share Purchase Agreement (SPA) with tech company Redington to acquire its Consulting and Transformation Services arm, Citrus Consulting. 

Citrus Consulting is a regional Amazon Web Services (AWS) Advanced Consulting Partner, with a strong operational footprint across the Gulf Cooperation Council (GCC). It will add contributes nearly 30 AWS-certified engineers and a robust portfolio of clients to ZainTECH’s cloud operations, which will grow ZainTECH’s ability to offer organisations in the region, and in Saudi Arabia in particular, an opportunity to harness the full potential of AWS cloud solutions.  

ZainTECH emphasised that depsite being a regional operator, it adherence to each country’s regulatory and data residency requirements, it adheres to each country’s regulatory and data residency requirements. This is achieved through operating in-country datacentres that offer improved flexibility for scaling and costs over third-party facilities. 

Last month, ZainTECH earned its Microsoft Azure Expert Managed Service Provider (MSP) status. At the time the operator said its proficiency in managing and optimising Azure services would reinforce its commitment to cater for requirements and challenges posed by its customers’ cloud needs. 

To enhance its hybrid cloud offerings, the service provider also signed an agreement with partnership agreement with global multi-cloud governance provider CoreStack, to provide multi-cloud governance, FinOps, and cost management solutions. 

By harnessing CoreStack’s AI-driven orchestration and automation capabilities, ZainTECH said it will streamline resource allocation and workload management, leading to significant cost reductions of up to 30%. Additionally, CoreStack’s robust security and compliance features will fortify the multi-cloud environments of ZainTECH’s customers. 

Centre of Excellence 

ZainTECH CEO Andrew Hanna said: “By welcoming Citrus Consulting into the ZainTECH ecosystem, we are enriching our ability to deliver comprehensive cloud-based digital solutions that ensure quick and tangible benefits for our clients. This deal is a strategic step towards reinforcing our position as a leader in the cloud services domain, directly aligned with our mission to accelerate the digital transformation journey for businesses across the region.” 

Citrus Consulting will integrate into ZainTECH’s Cloud Center of Excellence (CCoE) for AWS. This move will further strengthen ZainTECH’s AWS service offerings across a broad spectrum of activities, including advisory, infrastructure and security managed services, application modernization and transformation, as well as data and AI foundations and FinOps. 

“Together with ZainTECH’s capabilities, Citrus Consulting will be stronger in delivering innovative services that cater to the evolving needs of regional customers and better amplify their cloud transformation journeys,” said Redington MEA CEO Viswanath Pallasena. “This deepens our relationship with ZainTECH and marks a significant milestone for Citrus, offering exciting opportunities for all our stakeholders. We are thrilled about the positive impact this will have on the overall market.” 

The deal is subject to regulatory and approvals and the fulfilment of some term conditions.  

Pictured: Andrew Hanna – ZainTECH CEO (2nd from left) stands with AWS and Redington/Citrus Consulting officials. 

MWC24 – Video Interview with Roman Makarchuk and Ahmed Soliman, Intellias

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Mobile Europe’s Michelle Donegan speaks with Roman Makarchuk, Senior Delivery Director – Telecom & Media, and Ahmed Soliman, Senior Director – Telecom & Media, at Intellias

To learn more about Intellias, please visit https://intellias.com/telecom-and-media/

MWC24 – Video Interview with Dennis Filler, Intellias

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Mobile Europe’s Michelle Donegan speaks with Dennis Filler, VP, Head of Telecom & Media for North America, Intellias

To learn more about Intellias, please visit https://intellias.com/telecom-and-media/

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