Use of AI is to make technology more human, according to the operator’s CIO, from network services to product innovations, processes, operations, and IT infrastructure
Odido Netherlands has signed a multi-year deal with Wipro* to transform the operator’s IT and improve customer experience enterprises and consumers. Wipro is to combine AI and consulting expertise to streamline operations, boost productivity and reduce costs.
A key element of the engagement is a self-funded model, whereby savings gained from productivity are reinvested continuously to fund new digital initiatives, in a bid to ensure innovation remains sustainable and scalable.
Wipro will lead a full-scale modernisation of Odido’s digital and enterprise technology, IT simplification and automation deploying WEGA and WINGS AI delivery platforms, part of Wipro Intelligence, the company’s suite of AI-powered platforms and solutions.
Ecosystem of agents
The plan is that Odido will build and manage a ecosystem of agent-driven services and solutions to help improve service reliability, IT operations and incident resolution rates.
Additionally, Wipro’s AI chat solution is intended to improve responsiveness and resilience across Odido’s technology ecosystem by delivering contextualised, multilingual, self-service capabilities.
Wipro says its studio model, powered by Designit, will be central to the engagement: the integration of Wipro’s design studio with its development, design and engineering teams will capture business and users’ early. The plan is that they will be rapidly translated into solutions.
This collaboration should help Odido accelerate time to market and consistently deliver high-quality digital experiences.
More human
“At Odido, our goal is to make technology more human. Everything we do is driven by a human-centric approach. This applies not only to our network services and product innovations, but also to our processes, operations, and IT infrastructure,” said Robert Purdy, Chief IT Officer at Odido Netherlands. “Our collaboration with Wipro supports this ambition and enables us to take the customer experience to a next level.”
Graziella Neuvéglise, Managing Director, Western Europe, Wipro, added, “This transformation is consulting-led, with our teams shaping the roadmap, optimizing processes, and aligning technology with business goals. By combining this expertise with Wipro Intelligence, our unified suite of AI-powered platforms, solutions, and transformative offerings – we’re not just modernizing Odido’s IT infrastructure – but reimagining how technology boosts businesses and puts customers at the heart of their evolution.”
*This deal was mentioned in Wipro Limited’s financial results announcement press release, dated October 16, 2025, for the quarter-ended September 30, 2025, with a description of Odido but without naming the vendor.
