Tele2 Russia successfully deploys anti-SMS spam tech

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Tele2 Russia has successfully implemented anti-spam technology from Anam following customer complaints of fraudulent SMS messages. 

The operator, which has 23.7 million subscribers, said the number of complaints regarding unwanted and junk SMS messages fell 45 percent between November 2013 and February 2014 after it implemented technology from Anam.

The vendor’s anti-spam software uses an “advanced” filtering engine featuring alphanumeric and short sender IDs to detect spam, spoof and fake content and block unauthorised messages.

Earlier this year, Infonetics Research reported that operators are stepping up spending on security gateway solutions designed to combat SMS/MMS spam and threats.

Between 2012 and 2017, the global SMS/MMS security gateway market is forecast to grow at a compound annual growth rate (CAGR) of 56 percent, according to the research firm.

It said Cloudmark and AdaptiveMobile are the market leaders in terms of sales.

Pavel Chunikhin, Product Director at Tele 2, said being able to effectively identify and block unwanted spam messages from ever being received by subscribers is “a key goal” for the operator.

Louise O’Sullivan, CEO of Anam Technologies, commented: “Spam is becoming an increasing problem for mobile operators with many seeing unwanted messages being terminated on their network.”

Despite the use of SMS being on the wane in most developed markets, it is estimated that there are around 10 trillion SMS/MMS messages generated annually around the world.

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