The future of text: the future of mobile
02 September 2010
Posted in
Blog
Operators can use SMS to make money, instead of racing to the bottom
What follows is an excellent article from Stewart Easby, head of product marketing, Telsis. Despite the fact that operators are giving SMS bundles away for nothing (and read on for some shocking examples of this race to the bottom) Easby makes the case for SMS as a driver for future operators revenues. Consumers like it, it’s adaptable and easy to use, and by using smart text services, as well as application-to-person services, Easby argues operators can still use SMS to drive profitable future services, including the likes of mobile social networking. It's well worth five minutes of your time. - Keith Dyer, Editor, Mobile Europe.










