HomeNewsOnyx Optimizes its CRM Offering for BlackBerry Wireless Platform

    Onyx Optimizes its CRM Offering for BlackBerry Wireless Platform


    Symetra Sales Force Among Early Adopters Taking CRM Productivity Tools on the Road

    Onyx Software today announced a new mobile CRM offering, the Onyx Employee Portal for BlackBerry, optimized for BlackBerry wireless platform from Research In Motion.

    The optimized Onyx offering is designed to increase the individual productivity of mobile professionals by providing personalized access to client data and high priority tasks maintained for them in the corporate Onyx CRM application.

    Onyx CRM technology via BlackBerry gives mobile professionals fast wireless access to corporate and customer data and makes them available for immediate contact with the office and customers. Wireless updates between field personnel and headquarters keep organizational processes moving and trigger support activities.

    Several early adopters will roll out the new Onyx offering this fall, including Symetra Financial (formerly Safeco Life & Investments), an insurance and financial services company based in Redmond, WA. Symetra Financial plans to implement the new service for its field sales people who will be able to use the BlackBerry to access critical sales and service information while they are traveling on business.

    “We’ve been a long-time customer of Onyx and we look forward to utilizing this new technology solution to help increase productivity of our sales force,” said Pat McCormick, Senior Vice President of Sales & Distribution, Symetra Financials. “With BlackBerry and Onyx CRM, our field sales staff will have enhanced access to client information.”
    A broad range of Onyx CRM capabilities are accessible through BlackBerry, including contact management, pipeline management, opportunity management, task management, quick search features, and email integration with the Onyx incidents feature.

    “For mobile professionals who are on the road or frequently away from their desk, accessing corporate and customer information can be a challenge,” said Mark Guibert, Vice President, Corporate Marketing at Research In Motion. “Applications like Onyx CRM are ideally suited to capitalize on the power of the BlackBerry platform to help keep sales and service representatives informed and productive while in the field.”

    Onyx CRM for BlackBerry is the latest addition to the Onyx Portable CRM product family, which includes products for offline laptop access with data synchronization and wireless access for mobile devices like the BlackBerry and other leading handheld devices.

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