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    Sony Ericsson marks the launch of its new brand XPERIA with the unveiling of the XPERIA X1

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    Sony Ericsson has launched XPERIA with the announcement of the XPERIA X1, an arc slider phone said to be designed to address the growing need for a premium, converged mobile experience.
     
    The XPERIA X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile inside, the XPERIA X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move.  Access a world of experiences simply by touching the XPERIA panel on the screen.
     
    "XPERIA represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience," said Dee Dutta, Head of Marketing, Sony Ericsson. "This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places
    us at the forefront of mobile convergence."
     
    "Our vision for the XPERIA X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design," said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. "XPERIA is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone."