ROK Entertainment Group, the mobile entertainment specialist, has announced it has acquired a 51% controlling interest in Geniem, a Finnish mobile and web applications development company.
Geniem is said to have pioneered On-Device Portals (ODP) in 2003 and offers rich mobile marketing via these ODPs, Bluetooth marketing solutions and white label social networking applications for Media, Brands and Carriers. Currently its services are being used by names including Nokia, Volvo, ABC, Pepsi, SonyBMG, Australian Broadcast Corporation, Mondadori France, Digital MultiChoice, Rotana, Samsung, Sanoma Belgium, Santander Bank and SonyEricsson.
"This acquisition marks another milestone in the development of ROK" said Laurence Alexander, Group CEO of ROK "as it augments our existing mobile products portfolio by placing us in the forefront of on device portals, Bluetooth technologies and social media via mobile and web applications. With over 15 million mobile phone installations globally, Geniem's technology is ideally positioned to power the new generation of enhanced mobile media services."
"I see major opportunities in partnering with ROK to roll-out our exciting products for ROK's existing customer base. Especially with the introduction of the new white label mobile social networking product targeted mainly for network carriers," said Tuomas Kumpula, CEO of Geniem.