Anam, the provider of 'revenue-generating SMS applications', has announced that it has partnered with NeuStar, a provider of clearinghouse and directory services to the global communications and Internet industry, to showcase seamless SMS and IM interworking solutions as part of NeuStar's Mobile Instant Messaging service.
The integrated NeuStar and Anam technologies will deliver an "SMS continuity" solution that enables operators to remove interoperability barriers between SMS and mobile IM users. IM users will be able to seamlessly exchange IM messages with SMS users without having to leave that conversation. The solution, which is said to help drive service take-up, links a user's mobile number identity to the IM sent, which appears on the received SMS.
Gerry McKenna, CEO of Anam, said, "Our partnership with NeuStar yet again demonstrates the enormous popularity of SMS and its importance as a revenue stream for mobile operators. By adding SMS functionality to NeuStar's mobile IM services, operators can improve the customer experience and increase revenues at the same time."
Allen Scott, general manager of NeuStar Next Generation Messaging, said, "Providing a seamless interaction between SMS and IM users on the mobile device is key to the uptake of mobile IM, bridging the two services and enabling IM users to experience advanced messaging in real time. SMS continuity is also a key part of the GSMA's Personal IM initiative, which NeuStar fully supports through the most 'white-labelled' mobile IM services on the market today."