NeuStar has announced that it has partnered with Turkcell, the third largest mobile network operator in Europe, to launch the Windows Live Messenger mobile instant messaging (IM) service to Turkcell's 35.1 million mobile subscribers.
A longtime NeuStar customer, Turkcell is now using NeuStar's powerful Mobile Messaging Gateway (MMG) solution to bring Windows Live Messenger to its subscribers. Turkcell has been and will continue to offer its own-community mobile IM service (Turkcell Messenger), which is powered by NeuStar's Instant Messaging Service Centre (IMSC).
With a simple login function and instant access to their buddy lists and presence information, Turkcell subscribers will be able to experience all the functionality of Windows Live Messenger on their mobile phones. The same familiar experience is available whether they are sitting at a PC or using their mobiles.
Burak Ertas, head of the Consumer Services Division at Turkcell, said: "At Turkcell, we like to bring the widest choice of services to our subscribers. Our business relationship with NeuStar has enabled us to offer two complementary mobile IM services. NeuStar built a close working relationship with our team from day one, and that has helped to shape our service. We are delighted to have partnered with NeuStar again to launch Windows Live Messenger, which gives our users further mobile IM choices."
Allen Scott, general manager of NeuStar NGM, added: "Turkcell's customers have roundly embraced the new opportunities for communication that IM brings to the mobile phone. Having worked on the original Turkcell Messenger service, NeuStar is pleased to have been responsible for the deployment of Windows Live Messenger, giving Turkcell's subscribers further choice. As Turkcell strengthens its position as Turkey's leading mobile communications provider and continues to innovate in this field, we have no doubts that mobile IM will prove to be increasingly important for them."