Novarra, the Internet Mobility company, has today announced an extension
of its partnership with Yahoo! to provide its Vision web solution for
Yahoo! oneSearch. As part of the agreement, the companies deployed Novarra's Vision v7.3 platform that includes customized mobile content handling capabilities.
When consumers click on a Web link from Yahoo!'s oneSearch results,
Novarra's Vision platform is said to transform the PC content for a fast and optimal
mobile experience. Complex Web sites around the globe are automatically
optimized for thousands of unique mobile devices, says Novarra.
"Yahoo! is committed to providing the best user experience to consumers
on their mobile phones," said Steve Boom, senior vice president, Connected
Life, Yahoo! "Partnering with Novarra provides us with an effective Web
transformation solution to render Web content for mobile handsets."
"We're pleased that Yahoo! chose Novarra to adapt content with speed and
simplicity, which is critical for effective presentation," said Bruce
Simpson, chief operating officer for Novarra. "All our customers have
experienced consumer satisfaction and steady growth, enabling operators and
Internet brands to generate significant revenues."