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    Business Logic Systems expands into Central and Eastern Europe with new office in Vienna


    Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, has announced it has opened another regional office. The new office, based in Vienna, will be headed up by Ivan Skerlanitz, newly appointed Sales Director, Central and Eastern Europe (CEE), who will be responsible for the entire region, including Austria, Hungary, Poland, Czech Republic, Bulgaria, Croatia and Serbia.

    Skerlanitz will shortly be joined by a technical consultant who, working together, will be responsible for making the most of the growing mobile market in the region. Their role will be to engage with new and existing customers and position the benefits of using InTelestage's portfolio of products and technologies to unlock the value of real-time behavioural customer data.

    "Mobile telecoms are developing at a rapid pace in Central and Eastern Europe and having a dedicated office there will be key to our success in the region," commented Stewart Goldberg, Executive Chairman, Business Logic Systems.  "Ivan and the team's local knowledge and contacts will enable Business Logic to deliver first-class customer service and at the same time give mobile network operators access to a cost-effective, easy to use campaign management tool that can reduce customer churn and drive loyalty."

    Skerlanitz brings more than 15 years of sales experience to Business Logic Systems, specifically from the OSS-BSS, billing and messaging markets.  Most recently he worked as Sales Director, EMEA East at Evolved Networks in the UK. Before that he held several senior positions at LHS and Redknee in Germany and CSG in UK. He has a degree in Electrical Engineering/Computer Science from the Technical University of Budapest, Hungary and an MBA from DEC, Oracle Corp. and Rutgers in USA and Europe.

    The opening of the office in Vienna follows the recent launch of a dedicated sales facility in Dubai to cover the Middle East region.