Vesta Corporation, a specialist in virtual payment solutions, has partnered with Mobiun to develop a mobile application that allows the prepaid customer to Top-Up their account wherever they are, whenever they want.
The Top-Up application allows full customization of the user interface for each Operator, and is supported on over 700 handsets. The technology supports dynamic content and can be updated with new tariff and customer offers in real-time or at scheduled times, and supports all major languages and character sets.
The application allows a customer to complete a top-up transaction using a credit card or debit card, and enables the gifting of credit to another prepaid phone. Vesta's expertise in top-up payment processing, fraud detection and integration with billing platforms allows for a seamless, real-time transaction. This results in increased convenience for the consumer, and increased revenue for the mobile operator.
"Because of the simplicity and 24/7 availability, we've found that customers using these handset-based top-up channels consistently deliver the highest ARPU for mobile operators," says Lorcan Burke, Vesta's Vice President, European Sales and Marketing.
Tom Montgomery, Mobiun's CEO adds, "We are delighted to combine our mobile application expertise with Vesta's industry-leading mobile top-up services to deliver a market defining product."
In addition to the Mobiun collaboration, Vesta works with top mobile operators worldwide to enable electronic top-up transactions via SMS, USSD, WAP, IVR, Web, and through automated services like scheduled and low-balance top-up.