Mobile Marketing Agency, Bluestar Mobile, a YOC Group Company, today announced that it has partnered with Telegraph Media Group (TMG) to relaunch the publisher's mobile website m.Telegraph.co.uk. The redesigned mobile service will give readers access to the Telegraph's content from the whole of Telegraph.co.uk and is tailored to any mobile screen. m.Telegraph.co.uk also now offers content from Telegraph TV as well as a site-wide mobile search.
The deal is the second to result from YOC's acquisition of Bluestar Mobile and Bluestar will manage the design and build of the mobile site for TMG and YOC will, in association with TMG's commercial team, manage the ad sales; ensuring that all adverts are targeted to each individual reader.
"Given the way that the media is fragmenting, becoming increasingly personal and interactive, mobile provides the perfect channel for publishers to directly interact and communicate with their user base," said Oli Roxburgh, Managing Director of Bluestar Mobile. "The combination of Bluestar's strengths in building mobile Internet services along with YOC's mobile advertising expertise means that we are able to offer a strong commercial model to publishers."
Bluestar Mobile already counts newspaper titles such as The Sun, The Times, The News of the World, The Independent and The Guardian amongst its customer portfolio.
Christian Louca, UK Country Manager & Head of Publishers at the YOC Group said of the partnership: "As renowned media owners like The Daily Telegraph embrace the mobile channel as part of their existing digital platforms, this in turn shows other brand owners and media groups how a blend of mobile creative, marketing and advertising can enhance their traditional business models. The fact that consumers are engaging with the mobile experience so readily shows the opportunity that's out there."