Sofialys, a French mobile advertising specialist, has successfully raised several million Euros of fresh capital from German investor, Creathor Venture. This news is said tobolster the launch of ADITIC, Sofialys' new online mobile ad marketplace, which enables agencies and advertisers to identify audiences and serve campaigns on the growing inventory of mobile operators and publishers.
Gert Köhler, CEO at Creathor Venture says, "We firmly believe in the strong potential of mobile advertising and see Sofialys as one of the most promising players on the market today. We have been impressed by the professionalism and expertise of the Sofialys team and are extremely excited at the prospect of being part of such an innovative and exciting project within the high growth sector of mobile advertising." This new round of investment will allow Sofialys to continue its international expansion and strengthen its management team.
According to Julien Oudart, VP Sales & Marketing at Sofialys, "The advent of Smartphones and the iPhone in particular, has dramatically changed the agencies' and advertisers' appetite for mobile advertising. However, while everybody remains convinced that mobile phones offer unique ways of engaging with consumers, neither brands nor agencies seem truly happy with the performances offered by existing ad networks. We firmly believe that ADITIC is about to change all this and we welcome the boost given to us by VC Creathor".
Negotiations are said to be underway with a number of mobile operators to use ADITIC as an electronic sales channel for on portal traffic, and VIP access will be granted to a limited number of agencies and brands, enabling them to choose which operator or publisher site/application their campaign is served on.