HomeNewsOrange launches a ‘Euro2 for 2MB’ Travel Data Daily roaming tariff

    Orange launches a ‘Euro2 for 2MB’ Travel Data Daily roaming tariff


    Orange today announced the launch of a daily data roaming tariff across the European Union (EU). The €2 for 2MB daily data bundle is designed to offer Orange customers peace of mind when accessing mobile data services anywhere in the EU, and is designed to give customers the confidence to check their mail, surf the web and access social networking sites abroad, safe in the knowledge that they know exactly what the cost will be when they return home. Specifically for iPhone customers and launching in France first with some other countries to follow, Orange is also offering a €5 for 10MB daily data roaming.

    The €2 for 2MB Travel Data Daily roaming bundle, which launched in Spain and Romania in 2009, is now being rolled out to the UK, Poland, France, Slovakia, Switzerland, Austria, Luxembourg, Belgium and Moldova. Across the Orange footprint, these bundles will be offered to existing customers on an opt-in basis.

    Putting the 2MBs into context, this equates to approximately thousands of Twitter messages, 80 to 100 emails (not attachments), 80 to 100 web pages (text) or approximately 15 to 20 images. While attractive to smartphone customers  – for whom accessing mobile internet services is second nature – the plan will appeal to the broader base of customers using feature phones with internet, email and social networking capabilities.

    Olaf Swantee, senior executive vice president for Orange's global mobile business, commented: "Our customers shouldn't be constrained by national boundaries or worries over their bill when they're abroad. For many of our customers, who are just starting out on their mobile internet journey, we want to give them peace of mind and create a simple platform to be able to experience and experiment with mobile multimedia services wherever they are, whenever they want.

    "For roughly the price of a cup of coffee, we are helping our customers keep doing what they're doing – it's not designed for heavier users who use the mobile internet to download music or games but for everyday customers who want to be able to check their emails, tweet or upload their pictures to social networking sites, anywhere they may be within the EU."

    The Travel Data Daily roaming bundle forms part of a suite of products from Orange Travel said to give customers total flexibility over their voice and data roaming needs. Orange Travel offers are designed to provide affordable, simple and transparent pricing tailored to our business and our consumer customers' needs.