TDC and Vodafone today announced that they have extended their strategic Nordic Partnership to include Sweden and Norway, in addition to an existing agreement covering Denmark.
Effective from April 1st 2010, it's said the non-equity Partner Market agreement will allow both companies to better serve their respective customers within the Nordic region as well as internationally.
Vodafone and TDC have had an agreement addressing the Danish market since 2001. Under the broader Partner Market agreement, TDC has exclusive access to a range of products, services and devices from Vodafone, promoted under a co-branding model, in three Nordic countries, as well as the acquisition of enterprise customers and improved network inter-working.
"Our partnership with Vodafone will make life easier for our global oriented customers based in the Nordic region. The TDC/Vodafone product portfolio will now be available to all customers in Denmark, Norway and Sweden," said TDC Nordic Director Jens Munch-Hansen, who expects good results from a closer collaboration on product development between TDC and Vodafone.
He continued: "Vodafone is the world's leading international mobile communications group and therefore I am pleased they have chosen TDC as a key partner in three Nordic countries. It underlines the strength of TDC and the high quality of our products and service in the Nordic business market."
Richard Daly, CEO Partner Markets, Vodafone Group Plc, commented: "I am delighted that we have been able to extend our longstanding partnership with TDC in Denmark to cover both Sweden and Norway. We are well aware of the qualities of TDC across the region where they have an excellent network, high quality services and world class customer care. Vodafone's partnerships across the world are designed to give our travelling customers and business partners an assurance of quality, consistency and value for money. We can now leverage TDC's in-depth understanding of the Nordic market to further extend our international reach and to meet our customers' increasingly global expectations."