The access to the Perplexity Pro service is worth €20 a month – it will be interesting to see the take-up rate and what happens once the year is up
In a bid to position itself as a leader in AI, Italy’s TIM is offering free access to an AI service, Perplexity Pro, for one year “that improves their daily lives”. Through its agreement with Perplexity, TIM is the first operator in Italy to offer its fixed and mobile consumer customers one year’s free access to the service which the operator says is one of the world’s most advanced GenAI platforms.
An AI assistant for everyday life
Perplexity Pro allows unlimited searches, interactive voice sessions, analysis and synthesis of documents, content creation, images, web pages, presentations, interactive data dashboards and automatic management of the most suitable AI templates for each type of request. Its responses arrive in seconds, always citing the sources.
Perplexity Pro chooses from the main large language models according to the customer’s request. In addition to Perplexity’s own model, it can also use the main established LLMs such as ChatGPT, Claude, Gemini, and R1 1776 (the US’ version of Deepseek R1).
TIM customers can access this AI service via the Perplexity platform, which is worth €20 a month – the entry-level subscription at Perplexity Pro. Whether the freebie is to help TIM attract and retain customers or convert them to paying customers once they embedded the use of Perplexity Pro into their daily lives remains to be seen – presumably on some kind of revenue share.
Cementing tech leadership?
Either way, it will be interesting to watch how this unfolds and regardless, TIM claims this move cements its role in technological innovation, bringing AI within everyone’s reach and is another step towards the completion of its Customer Platform development strategy. The approach is through agreements with top-tier partners and open innovation, to make AI an integral part of everyday life
To activate the service, the operator’s consumer customers log into TIM Party – TIM’s loyalty programme – from the app or website and request a free code to use on the Perplexity platform.
“We are excited to collaborate with TIM to bring Perplexity Pro to users in Italy”, said Ryan Foutty, VP of business at Perplexity. “Accurate, trustworthy answers are essential to millions of decisions that Italians make every day, and TIM’s strengths as a technical pioneer make it a natural partner to provide valuable technology that improves daily life for all customers.”
Andrea Rossini, Chief Consumer, Small & Medium & Mobile Wholesale Market Officer at TIM, added, “We’re proud to be the first operator in Italy to offer an advanced AI assistant like Perplexity Pro, which represents a concrete step toward a new digital relationship model. For us, innovation means simplifying and improving the everyday experience, with useful, reliable, and accessible solutions.”
