Liberty Global has signed a three-year deal with conversational AI company Sierra to expand the use of AI across its European businesses.
As a result, the partnership will give Liberty Global’s operating companies a shared framework for deploying AI agents that can communicate with customers using natural language across chat, voice and messaging.
Liberty Global plans to roll out Sierra across its approximately 80 million fixed and mobile connections in Europe, with a phased implementation already under way.
Meanwhile, individual markets and brands will decide which customer service uses and communication channels are most suitable for their customers.
Liberty Global Chairman and CEO Mike Fries, said: “Sierra has built a game-changing platform that we are excited to deploy across our footprint.
“By combining Sierra’s technology and deployment expertise with the deep knowledge of our local teams, we will deliver better customer experience across our group by making customer journeys simpler, faster and more effective.”
Sierra CEO and Co-Founder, Bret Taylor, said: “We’re excited to partner with Liberty Global – a pioneer in applied AI and a telecommunications leader with significant scale, expertise and a deep understanding of European customers.
“This partnership is a strong vote of confidence in Sierra’s ability to improve customer experiences, reduce the burden on support teams and grow revenue. We look forward to working with Mike and the team as we roll out agents across Liberty Global’s companies.”
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