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    Beware the seven deadliest customer experiences – Foundever

    Repetition, ratings and rude robots

    You can tell a CEO who’s spent too much time ‘in the cloud’. They believe their own customer satisfaction surveys. Either that or they are deliberately gas-lighting us. To improve customer experience, Mobile Europe sought simple ‘people pleasing’ advice for telcos from people who really know the customer. In the first of an occasional series, Maria Harju, Foundever’s Chief Revenue Officer for Europe, the Middle East and Africa, describes The Seven Deadliest Customer Experiences and how mobile network operators can avoid them.

    Repetition.

    Repeating your story to multiple people is enough to make 57% of Europeans hang up. Yes, some problems demand escalation, but if you’re moving your customer across an omnichannel platform it’s omni stupid not to move the information from channel to channel too. A CX should systematically do that. This averts another massive frustration, disregard for the customer’s history. How can you pretend to care about the customer experience when you show you are demonstrably oblivious to it? All the information across all channels is captured and should be correctly stored and retrieved so that your agents can do their best jobs.

    Rate your experience.

    OK, we need performance feedback, but customers are suffering from survey overload. Every trip to the toilet now involves an invitation to rate the experience. There are better ways to learn how customers feel about service and how they perceive your brand. Speech and text analytics are instant, less obtrusive and more accurate.

    Chatnots.

    If you don’t acknowledge your chatbot’s limitations, you’re setting your brand up for a CX failure. If your customer knows it’s an automated system, they’ll treat it as such and adjust their expectations accordingly. But when the bot goes beyond its domain intelligence it must hand off to a live representative and pass on the information shared up to that point.

    Chats …. with delayed response. 
    Chat’s rationale is about immediacy and accuracy but long wait times and vague unfocused responses will demolish that advantage. Immediate contextual support can help a customer take action or make a decision. Avoid the temptation to set high chat concurrency targets for agents. The more conversations they handle the less likely they are to resolve complex issues or satisfy each customer. Use your best pre-scripted responses in early conversational stages so that agents have more time to find a resolution. Cross train your CX staff so that they can work across channels based on peaks in demand.

    Undervaluing CX

    If each interaction doesn’t meet expectations it will damage your brand. So stress its value in your proposition. A superior customer experience should be reflected in the price of a product or service. If you’re cheap very hard to hold on to customers, especially in the current economic environment. Here is the value of CX. Three in four consumers will walk after a single disappointing customer experience, yet 42% would pay more for an identical product or service if it were supported by a superior CX. Being in the latter camp starts with understanding who your customers are, their wants, needs and expectations.

    Treating vocal interaction like a necessary evil.

    Test yourself before you test their patience. Voice is about people not managing processes, so IVR should solve customers’ problems, not stress test their patience and short-term memory on the altar of your management processes, said Harju. Most consumers are frustrated by complicated menus then agitated by the agent that takes over. A happy resolution is an uphill battle. An IVR should minimise menu options, as part of the identification or authentication process so that more of the conversation is focused on the customer and their issue, and use it to coach the customer. Rather than playing a message saying the call is important, a message asking if a person has the reference number or other relevant information to hand is going to make everyone’s life easier.

    Network resilience is fundamental to Ukraine’s fight for survival

    Kyivstar’s CEO and CTO talk about the power of grit and operators pulling together

    In a small, quiet meeting room on the sidelines of Mobile World Congress with executives from Ukraine’s largest operator Kyivstar, the discussion was in stark contrast to what was going on at the show. While other European operators talked about fair-share politics and future immersive experiences, Kyivstar provided an update on how it has kept people safe and its network up and running after one year of war. 

    Oleksandr Komarov, Chief Executive of Kyivstar, acknowledged having a somewhat “alien” feeling here as the operator has “very different challenges and priorities” compared to the rest of the industry.

    In an interview with Mobile Europe, Komarov and Volodymyr Lutchenko, Chief Technology Officer at Kyivstar, shared how network resilience challenges have changed dramatically over the last year and how people have pulled together to preserve communications services. (Also see Telecoms in time of war)

    National roaming

    Cooperation among the country’s three operators – Kyivstar, Vodafone Ukraine, and Lifecell – has been “essential” for overall network resilience, and they have been “exchanging capacity and providing equipment to one another,” said Komarov.

    Indeed, one of the first and most important steps the operators took after Russia invaded a year ago was to implement national roaming, so that if network services are down on one network, users are automatically switched to another. National roaming is unusual and difficult, but the Ukrainian operators were able to launch it in about three weeks with support from the national regulator.

    The service is “working well to keep services going,” said Lutchenko. When the country suffered power blackouts in November last year, he said more than 2 million people per day used the national roaming service.

    When the war started, the government also issued additional frequencies free of charge to the operators to give them extra network capacity. Meanwhile, equipment suppliers and local businesses have also rallied to help keep the networks going.

    Komarov cited an example where Ericsson stepped up to support a “very big ambitious project to roll out a national core site in the western part of Ukraine … to mitigate the risks related to the potential loss” of other sites, he said. In peace time, such a project would take 12 to 18 months. But with everyone cooperating, he said they started the project at the start of 2022 and it was completed in early May, taking less than five months for a major deployment.

    Moving targets for resilience

    As the months of war have dragged on, the network resilience challenges have changed. In the first few months, Lutchenko said Kyivstar was engaged in “urgent activities” to keep the network going when the infrastructure was physically damaged by rockets, bombs, mines, and tanks, because the biggest problem is that it is often too dangerous to get to the sites to repair damages.

    “[The sites] could be in occupied territory or on the front line. The area could be under fire or the fields can be mined so that without supervision from the military, you cannot get there … That’s why your network should be very reliable and still work with multiple damages like ours,” said Lutchenko.

    Later in the summer, the resiliency work shifted to “stabilisation” projects. By September, Kyivstar’s network performance KPIs remarkably were “almost on a pre-war level.” Apart from occupied areas where Kyivstar had no access to sites, “the network was really good,” he said. 

    Attacks on energy pose new threats

    The communications resiliency landscape changed in October when Russia started attacking the country’s energy infrastructure. Lutchenko said the challenge is now “really huge” and the “new reality.” In late October, about 20% of Kyivstar’s base stations were affected by power outages. Lutchenko said the worst day was November 24, 2022, when 65% of Kyivstar’s network was without electricity.

    In response, Kyivstar has strengthened energy resilience by adding longer-life backup batteries and diesel-powered generators.

    Here again, cooperation has been vital. In Kyivstar has “crowd-sourced” access to power generators from local businesses, such as a petrol station located near one of the operator’s cell sites. “We asked businesses and invited people to help us with keeping the network up and running,” said Lutchenko, and now more than 600 sites are connected to diesel generators.

    But this is one area where Komarov feels help from the government has been “limited”. Of Kyivstar’s 1500 generators, he said about 40 were provided by the government and the rest were either procured by the operator or acquired from third parties that have “extra power capacity on hand located nearby our sites.” Kyivstar said it has invested around US$5 million just on generators and diesel fuel. 

    Fighting on two fronts

    Kyivstar’s network is under threat from cyberattacks as well as physical attacks. “The Russians want to destroy us not only physically, but virtually as well, so that means we have to fight on two front lines,” said Lutchenko.

    The operator took measures to protect its network by relocating certain equipment away from areas that were likely to come under Russian control. Komarov explained that in occupied territories there was a cyber defense effort underway to ensure that despite not having control of all its network, the operator was not “vulnerable to extra threats.”

    “We streamlined the architecture of our core infrastructure to minimise the number of potential vulnerabilities,” he said. In Kherson, for example, Kyivstar had “just a media gateway and RAN network” and this “decreased the risk of penetration,” he said.

    Restoring liberated areas

    As territories are liberated, Kyivstar works on repairing the destruction to its network. Lutchenko said that about 18% to 20% of the telecom infrastructure in formerly occupied regions is “totally destroyed,” meaning “there is nothing from an equipment or infrastructure point of view.” About 30% to 35% is “heavily damaged” and about 40% has “minor damages.” Kyivstar says it can repair nearly 90% of the network in those areas.

    “We’re waiting for our military to liberate more territory and we are ready to restore everything,” said Lutchenko.

    Losing more than infrastructure

    Kyvistar is worried about losing more county’s critical communications infrastructure: it is also working to keep its 3,800 employees and their families safe. In the initial months of the war, the operator provided instructions for where people could go for safety and converted regional offices into temporary homes with showers and washing machines for displaced families.   

    Around 140 Kyivstar employees have been drafted into the army and thousands volunteer to help the army in various roles. The operator has lost three of its employees in the war and two are missing.

    Kyivstar relies on maintenance and construction suppliers, but their situation is “very much worse” because they cannot protect employees “with the same efficiency as Kyivstar” due to its critical infrastructure status, explained Komarov.

    Lutchenko joined Kyivstar in November 2021 and has been in the telecom industry in Ukraine for more than 25 years. “I don’t think anyone can plan for stuff like this. The most important thing is we have the greatest team in the world.”

    Asked how the war has affected the operator’s business, Komarov said the operator was “in the green” and there is “extremely high pressure on our networks.”

    “But let’s face it, it’s less about business and much more about survival,” he said.

    More techcos step up to support Ukraine

    Microsoft, VMware, Intel, AMD and OneWeb are the latest to stop trading with Russia – and some with Belarus too

    Last week Google blocked Russians’ access to Google Pay and Apple did likewise with its wallet product and product sales in Russia.

    Some have criticised Apple’s move, pointing out it could push people towards using Android phones made in China that are more susceptible to hacking and surveillance.

    However, Apple made the moves after a direct appeal to its CEO, Tim Cook, by the Vice Prime Minister of Ukraine Vice

    Now more big tech firms are following their lead.

    Microsoft has suspended all new sales of Microsoft products and services in Russia.

    The chips are down

    Chip giant Intel said in a statement that it, “condemns the invasion of Ukraine by Russia and we have suspended all shipments to customers in both Russia and Belarus.

    “Our thoughts are with everyone who has been impacted by this war, including the people of Ukraine and the surrounding countries and all those around the world with family, friends and loved ones in the region.”

    Another chip giant, AMD has also stopped shipments to Russia and Belarus.

    VMWare is suspending all its business activities in Russia and Belarus due to the unprovoked attack by Russia. It published a statement that read, “We stand with Ukraine, and we commend the bravery of the Ukrainian people. The human toll is devastating and like other global businesses, we are committed to supporting our Ukrainian team members, customers and partners.”

    It added, “We are also seeking to support non-Ukraine-based employees with family members located in Ukraine with information to access available resources. We continue to support our employees in Russia, as they are adversely impacted by the consequences of their government’s actions.

    “The suspension of operations includes suspension of all sales, support, and professional services in both countries in line with VMware’s commitment to comply with sanctions and restrictions.”

    The board of directors at satellite operator OneWeb has voted to suspend all launches from Baikonur, the Russian cosmodrome in Kazakhstan.

    Social media battles

    Meanwhile social media sites are continuing their battle with Russian authorities, which are keen to control the flow of information and the narrative surrounding the war.

    Facebook, Twitter and YouTube have acted to prevent Russia’s state media making money from ads on their sites. In response, Moscow has said will restrict access to Facebook after its parent company Meta refused to stop fact-checking some Russian media companies’ output.

    TikTok has limited access to Russian state-controlled media accounts in the EU and Reddit has stopped users posting links to Russian state-sponsored media.

    Expect yet more big techcos to act soon.

    Stephen van Rooyen appointed CEO of VodafoneZiggo

    Previously he held a variety of senior positions at Sky during a 17 year stint, most recently as CEO of Sky UK & Ireland

    Vodafone Group and Liberty Global announced that Stephen van Rooyen has been appointed CEO of VodafoneZiggo and will take up the role this September. The previous CEO, Jeroen Hoencamp, is retiring. Ritchy Drost, VodafoneZiggo’s CFO will be acting CEO until van Rooyen takes up the reins. 

    Previously, van Rooyen was CEO of Sky UK & Ireland and Chief Commercial Officer for the Sky Group. In his 17 years with Sky, he worked various roles in the UK, Germany, Italy, Austria, Ireland and Switzerland.

    He contributed to several major product launches there, including Sky Mobile, Sky Broadband, NOW TV as well as the evolution of Sky’s TV platforms, Sky Q, Sky Glass and Sky Stream.

    Growth and innovation

    Mike Fries, Liberty Global’s CEO, comments: “Stephen is an exceptionally talented executive with a strong track record of driving growth and innovation over the last two decades with Sky. He brings with him deep expertise in brand, products and innovation which is exactly what we need in the competitive Dutch market.

    “I’d like to thank Jeroen Hoencamp for his years of great service and friendship and wish him all the best on his next journey.”

    “Having been based in London for many years, I look forward to a new experience, for both me and my family, living and working in the Netherlands,” van Rooyen says. He will be based at VodafoneZiggo’s headquarters in Utrecht.

    The Dutch operator is a joint venture between Vodafone Group and Liberty Global.

    Swisscom gets first green light in Italy to acquire Vodafone unit

    Swisscom says the Italian Presidency of the Council of Ministers has unconditionally approved the acquisition “pursuant to the Golden Power legislation”

    Swisscom has received approval from the Italian Presidency of the Council of Ministers to acquire Vodafone Italy. Swisscom and Vodafone announced they had reached a binding agreement in March for Swisscom’s Italian fixed infrastructure subsidiary, Fastweb, to acquire Vodafone Italy for €8 billion.

    The approval from the Council does not override the so-called Golden Power legislation, which gives the Italian government the right to review investments or corporate resolutions that could threaten or prejudice Italian public interests.

    Assuming the Golden Power is not invoked, the sale of Vodafone Italy is “on track” according to Swisscom, although it is subject to further regulatory and other approvals – including the Italian Competition Authority. If it remains on track, it is expected that the deal will close in Q1 2025.

    Reshaping European footprint

    The sale of Vodafone Italy and Vodafone Spain (to Zegona Capital, which has been fully approved and is expected to close by the end of this month) is part of what Vodafone Group’s CEO describes as “reshaping Vodafone’s European footprint” – a key part of the strategy Margherita Della Valle set out early in 2023.

    In March this year, she added, “The new footprint with the sale of Vodafone Spain and Vodafone Italy, will also result in a step-up of Vodafone Group ROCE [return on capital employed] of more than 1 percentage point.” As James Beard, writing for the Motley Fool pointed out in a blog earlier this month, that amount would add €1.1 billion in operating profit.

    Three UK asks Ofcom to free up more 3.9GHz for 5G FWA

    The changes will allow the operator to deploy a dual-band massive MIMO solution capable of supporting with 3.4-3.8GHz and 3.9GHz band

    UK regulator Ofcom has opened a consultation after mobile operator Three UK (Hutchison 3G or H3G) asked it to vary its existing 3.9GHz licence to enable it to broaden its 5G fixed wireless access (FWA) packages. The operator gained the FWA (3925 – 4009MHz) spectrum after its acquisition of UK Broadband (UKB) in 2017. 

    Ofcom is proposing to vary the technical terms in the 3.9GHz licence in line with H3G’s request to support 5G technology. The regulator believes such a move can bring additional benefits to consumers without creating harmful interference for other spectrum users. In reviewing H3G’s request, Ofcom also identified an opportunity to update the terms of access to 3.9 GHz spectrum to better align with its policy objectives for the wider 3.8–4.2 GHz band. 

    The regulator is therefore proposing to clarify how H3G can reserve spectrum under its 3.9 GHz licence, consistent with the first-come-first-served, shared framework for all users in the 3.8–4.2 GHz band. Specifically, it is proposing to introduce a requirement for H3G to use the spectrum ‘assignments’ that it requests. This is like the requirement already in place for Shared Access users in the band. Ofcom will phase in this requirement over five years.  

    It is also proposing to change the technical assumptions used for coordinating H3G with Shared Access users. These changes will reduce the area “sterilised by each of H3G’s assignments.” By that Ofcom pointed out that H3G currently has around 26,000 assignments (at nearly 9,000 locations across the UK) in the 3.9 GHz spectrum. “These assignments are currently not in use and prevent other users from accessing this spectrum,” said the regulator. 

    What the changes mean 

    Following the variation, 3UK will hold 84MHz of contiguous spectrum in the band to improve and expand its FWA service in the UK. The licence variation would allow 3UK to deploy 5G and Adaptive Antenna System (AAS). The variations will also align the technical conditions of the 3.9GHz licence with UKB’s 3.6GHz holding but keeping the same power level as existing 3.9GHz licence. 3UK plans to offload 5G FWA traffic from 3.4-3.8GHz to dedicated 3.9GHz. 

    The current conditions include an outdated and restrictive emissions mask, preventing 3UK from utilising standard equipment for any 5G deployment. Furthermore, the current licence lacks specific AAS conditions for base station maximum power and out-of-band emissions masks. Without these AAS conditions, 3UK will be unable to deploy massive MIMO. “Producing a UK-specific variant to meet our licence conditions is not justifiable due to low volumes and increased production costs. As a result, approving the proposed licence variation would allow 3UK to deploy a dual-band Massive multiple-input multiple-output (massive MIMO) solution capable of supporting with 3.4-3.8 GHz and 3.9 GHz band, thereby reducing the requirement for specialized equipment,” stated Ofcom. 

    Shared access 

    In the UK, the 3.8-4.2GHz band is mainly used by Shared Access licensees, satellite earth station, point-to-point fixed links, private network providers and FWA provided by 3UK. Ofcom has stated in its Evolution of Shared Access Licence Framework consultation that the popularity of the 3.8-4.2 GHz band reflects its suitability for a range of newer 5G use cases, with a developing 5G ecosystem and significant bandwidths available. However, with the current licence conditions, obtaining 5G equipment is currently difficult. 

    Ofcom said the proposed variation licence will allow 3UK to align technical conditions with other 5G licences and with Shared Access Licences. It added this shouldn’t have an adverse impact because 3UK is proposing to vary the technical requirements of the 3.9GHz licence with other 5G licences such as 3.6 GHz but is not proposing to increase the base station power levels. In addition, in its Shared Access Licence Guidance document Ofcom already has in place a “parties should work together and reach a mutual agreement” clause on dealing with adjacent channels potentially causing interference.

    Old Millicom licence

    UKB is the latest in a long succession of companies to have held the 3.9GHz licence since it was initially granted in 1992 by the Radiocommunications Agency to Millicom. The licence originally gave access to 2 x 84MHz of spectrum at 3605-3689 MHz and 3925-4009MHz for use in FDD form and was subsequently partitioned into two separate licences as part of Ofcom’s decision to vary UKB’s spectrum access licence for 3.6GHz spectrum. 

    The regulator is not currently proposing to change the level or structure of fees for the 3.9GHz licence for now, but it may be subject to review in the future. The consultation runs until 15 July 2024, and the regulator plans to publish its final decision in Q4 2024. 

    Google planning $1.1bn data centre expansion in Finland 

    The hyperscaler wants to tap into more renewable energy and Finland seems happy to oblige

    Google has announced it is ramping up its data centre in Hamina on the shores of the Gulf of Finland and has partnered the local energy company Haminan Energia to feed excess heat into the network of pipes that’s used to warm up homes in the local area. The company completed the transformation of the Hamina paper mill into a data centre in June 2018 and connected it to Google Cloud Platform (GCP) as europe-north1, its 16th cloud region and fifth in Europe at the time. 

    The latest move will see it increase staff by one quarter to around 500 people through this year and next and as AI-focused data centres are more widely deployed, Google is essentially looking to use the advantages cold weather countries like those in Scandinavia provide.  

    Starting next year, the Hamina data centre is going to be both a hub for digital information and a source of sustainable heat for the district. The deal with the local energy provider is Google’s first offsite heat recovery project to reduce Google’s environmental footprint, as well as help warm homes and businesses in the historic port city. Heat coming out of Google’s Finnish data centre will be re-routed and provided free of charge by us to the district heating network in nearby Hamina, covering local households, schools and public service buildings. 

    “We will be recovering heat at the Google Hamina data centre, which operates today with carbon-free energy at 97%,” said Google global head of infrastructure & sustainability Ben Townsend. “This means the recovered heat will also be 97% carbon free. It will represent 80% of the annual heat demand of the local district heating network according to Haminan Energia.” 

    Google is not the first data centre operator in the Nordic region to offer its heat to local energy companies. Microsoft and Finnish utility Fortum in 2022 partnered to do the same. Stockholm is also using heat from data centres for the same purpose. In March, Telenor, Hafslund and HitecVision formed a new joint venture, called Skygard, to build a secure and energy efficient data centre in Oslo, which would also pass heat to the neighbouring district. 

    To date, the heat from Google’s Hamina data centre has been captured and recovered to heat the offices and buildings on site. Starting next year, the warm temperature coming from the data centre will be recovered to optimise the district heating network energy efficiency and carbon emissions footprint. 

    “Google is aiming to achieve net zero emissions across all of its operations and value chain by 2030, supported by an ambitious clean energy goal to run all its offices and data centres on 24/7 carbon-free energy,” said Townsend. 

    Mixed blessings 

    As Reuters points out, while data centre operators have been attracted to the Nordics due to climate, abundant renewable power and the small matter of tax breaks, there has been some rumblings in Norway and Sweden where some observers argue that those countries should instead be using their renewable power for green steel that could make a greater impact.  

    However, according to Reuters, Finland’s wind power capacity has increased so rapidly in recent years, by 75% to 5,677 megawatts in 2022 alone, that on windy days prices have plummeted to negative, industry statistics showed. Therefore, there is still renewable capacity available for data centres such as Google’s, which acquires wind power in Finland under long term contracts. 

    In addition to its Finnish investment, the search and cloud giant announced last month it would build new data centres in the Netherlands and Belgium.  

    Telefónica Tech, Microsoft to offer security services to enterprises globally

    Organisations could benefit from protection against online threats, secure information, employees’ privacy and identity management

    Telefónica Tech entered into an agreement with Microsoft to bring cybersecurity services to enterprises around the world at the RSA conference earlier this month.

    This collaboration will combine Microsoft’s security and AI solutions with Telefónica Tech’s operational cybersecurity expertise. Telefónica Tech is a managed security services provider (MSSP) which was ranked second on MSSP Alert’s Top 250 Global MSSP list in 2023.

    The collaborators claim customers will benefit from proactive, integrated, automated and real-time security management. 

    With this move, Telefónica Tech is expanding its cybersecurity portfolio which comprises services like Detection & Response, Identity Access Management, Cyber Threat Intelligence or Data Protection. The aim is to improve its incident response and optimise security processes.

    The company will integrate Microsoft’s cybersecurity features, including Microsoft Copilot for Security tool, into its security operations.

    Digital Operations Centres

    This 24×7 protection is managed by Telefónica Tech’s teams with the highest qualifications and certifications in Microsoft technology. The teams will operate from Telefónica Tech’s Digital Operations Centres in Madrid, Spain, and Bogota, Colombia. 

    María Jesús Almazor, COO of Telefónica Tech for Spain and the Americas, commented, “This global cooperation…is a key milestone. Companies around the world will take advantage of all the opportunities that technology offers to digitize processes and jobs, including tools based on generative artificial intelligence, with maximum security.” 

    In 2023, Telefónica Tech was recognized by Microsoft as Partner of the Year in Spain, in addition to achieving the highest level of partnership in all of its designations, including security and Azure Expert Managed Services Provider (MSP). In 2024, Telefónica Tech added Microsoft’s Cloud Security and Threat Protection to its capabilties.

    MTN Group calls for pan-African regulation to boost digital investment

    Ralph Mupita, President and CEO of MTN Group, compared the scale of the continent to that of India, a single-country market

    Not for the first time, MTN’s Group President and CEO, Ralph Mupita (pictured) has urged governments across Africa to consider harmonising regulations, particularly for the tech sector. He argues this would encourage increased capital investment in digital infrastructure which is needed to accelerate economic development.

    Mupita was speaking at the opening of the Africa CEO Forum in Kigali, Rwanda. The theme of the event was At the table or on the menu? A critical moment to shape a new future for Africa. It was attended by2, 000 business leaders, CEOs, investors, heads of state and ministers.

    He highlighted the many, diverse regulations that apply across Africa, which has a population of similar size to India, a single country with one set of regulations. Mupita said harmonisation give investors more certainty, including being able to better anticipate their returns which encourages investment.

    Only about 500 million of the 1.2 billion people living in Africa subscribe to mobile services and of them, 57% use 2G. This means only a quarter of Africans have access to the internet and most cannot afford smartphones and so are are digitally excluded.

    MTN Group has mobile operations in 17 countries in Africa and “is working to extend digital inclusion in line with UN goals for universal broadband access”.

    Elisa launches corporate subscriptions for 5G SA, fixed and mobile

    The operator describes the move as reflecting “a time of change for mobile working in corporates”

    From June, Finland’s Elisa will offer businesses and other organisations mobile broadband and mobile phone services on its 5G Standalone (SA) network.

    For wireless data, companies can opt for a 5G SA fixed wireless access that operates through an external router and network slicing, with a 5G SA dongle for mobile working. From autumn, companies will also be offered 5G SA networks running on network slices

    Petteri Svensson, Director of Mobile Business within Elisa’s Corporate Business division, says, “We have mapped out Finnish companies’ needs for the way they use their subscriptions, and many companies already require more stable connections. At Elisa, we believe it’s important to be a pioneer – and one that our customers can trust to always provide them with the best possible technologies to use with our particularly high-quality network connections.”

    AI will be part of mobile work 

    Elisa says that the rapid adoption of AI and the use of automation in various mobile solutions will demand better connectivity. Svensson notes, “Devices are steadily getting new capabilities that require more and more bandwidth.…When you can use a device to help you search for product information, place orders and manage customer contacts smoothly by using AI alongside the physical work, it makes the work more efficient and improves the customer’s experience.”

    He adds, “Better connections offer new ways of working. For example…where there is a shortage of skilled workers, specialised skills in high demand can be concentrated and utilised practically with advanced mobile tools…maintenance personnel can use augmented reality apps or devices while in the field and receive instructions in real time from a centralised control centre.”

    Elisa was the first in Finland to offer 5G SA mobile phone subscriptions in February. It is adding a mobile broadband service that run on 5G SA this month. 5G SA phone subscriptions have up to 50% less delay, and the batteries of devices connected to a standalone 5G network last up to 20% longer.

    French households don’t use a quarter of their devices 

    Despite this, only 13% of internet users thought that buying refurbished devices was a useful avenue for limiting ICT’s environmental footprint

    The stuttering nature of device recycling was highlighted in a recent device ownership report carried out by French regulator Arcep with the Economic Council (CGE) and France’s National Agency for Territorial Cohesion (ANCT).  

    The Digital Market Barometer report found that in 2023, French households owned an average of 10 digital devices, not all of which they use – for a total of around 300 million digital devices in Metropolitan France. Of all the devices found inside the home, a quarter are kept but never used, which means that around 70 million devices could be refurbished or recycled.  

    Devices like smartphones, televisions, smart speakers, computers and so on – particularly during manufacture – account for the lion’s share of ICT’s environmental impact. The report stated that promoting the reuse of these devices is one of the levers that helps extend their lifespan, and thereby limit their environmental impact. In 2023, 21% of respondents reported owning a smartphone that they had bought either refurbished or second hand. This is especially common amongst the youngest users: up to a third of 18–24-year-olds.  

    However, buying refurbished hardware is still insufficiently identified as a lever to reduce ICT’s environmental footprint, according to the report. When asked about what useful steps they were taking to limit the environmental footprint of their digital lifestyle, more than eight out of 10 internet users said they were performing at least one action to achieve that.  

    Increasing the life of their devices (66%), and the number of devices they owned (49%), as well as the power they consume (77%), are among the most frequently cited actions. However, only 13% of internet users thought that buying refurbished devices was a useful avenue for limiting ICT’s environmental footprint.  

    Almost half of rural connections are fibre  

    While the percentage of the French population that owns a computer and/or a smartphone has plateaued at a high level (87%), more recent digital devices such as smart speakers continue to increase in popularity: 37% of respondents report owning at least one connected object (home automation, electronics, health, security) and 29% own a smart speaker. 

     The report found that users’ habits are changing in two ways: 80% of the population now use instant messaging services (up 1% YoY), and 60% regularly read their newspapers and magazines in digital format. Virtually all younger users have adopted these services, but they are also now catching on among older generations: close to 60% of people over 70 now surf the web on their mobile, compared to fewer than 20% in 2017. 

    This growing adoption can be set against the increasingly widespread access to FTTP: 67% of fixed internet customers have a fibre plan. This percentage is growing in rural communities, where close to half of all internet subscribers now have this technology (48%, up 14% YoY). 

    Three in four Romanians now connect via fibre 

    The country has hit five million fibre-to-the-premises connected internet users

    Romanian regulator ANCOM has shed more light of the current health of the telecom sector in the country which shows that at the end of 2023, three out of four fixed internet connections were fibre only – 13% up on the previous year – while gigabit connections now exceeded two million. More than 80% of households are connected to the internet with a fixed line.  

    Last week the regulator shared usage stats for the market, but the latest stats complete the picture of a market that has progressed well. Telecom sector revenues in 2023 were RON 16.9 billion (€3.4 billion). Fixed and mobile internet generated 37% of total revenues, mobile telephony 29%, TV retransmission 15%, fixed telephony 9%, and other types of networks/services 10%. The top three providers in revenue terms were: Orange Group (39%), RCS&RDS (26%) and Vodafone (24%)  

    Fixed broadband growth 

    After a 4% increase, the number of connections in 2023 exceeded 6.6 million, with 93% enabling speeds exceeding 100Mbps. 31% of connections (2 million connections, up 20%) allow speeds of at least 1 Gbps. Interestingly, the growth rate of the number of connections in rural areas (up 5%) exceeds that in urban areas (up 4%).  

    The average monthly traffic reached 81 GB per inhabitant (up 17%) equivalent to 2.7GB/day. At national level, the penetration rate per 100 households is 80% (86% in urban areas and 72% in rural areas). By number of connections, the top 3 providers are: RCS&RDS (70%), Orange group (17%) and Vodafone (11%).  

    Mobile internet with 5G growth 

    The total number of active connections increased slightly to 21.5 million, of which 17 million used 4G and/or 5G. The number of connections using 5G tripled compared to the end of 2022, reaching 2.3 million. According to ANCOM, 20.4 million connections are used for both telephony and mobile internet, and 1.1 million are used for data only.  

    The average monthly traffic was almost 11 GB per inhabitant (up 32%). In terms of active connections, the top three providers are: Orange group (37%), RCS&RDS (27%) and Vodafone (23%). 

    There are now 23.6 million active mobile SIM cards, two-thirds of which are subscription-based. Compared to the end of 2022, the number of subscription SIM cards saw an increase of 7%, while the number of “active” prepaid SIM cards decreased by 11%. 

    The total voice traffic decreased by 6% to 60 billion minutes, while the average mobile phone traffic per inhabitant was 4 hours and 22 minutes/month and 16 SMS/month. According to the number of active SIM cards, Orange Group had a market share of 35%, Vodafone 28% and RCS&RDS 24%. 

    Operators doing well in TV bundles  

    Ancom said the number of TV subscribers remained flat at 7.8 million. Users are switching more to cable retransmission services (up 4% to 6.8 million subscribers) over satellite/DTH services (down 22% to a total of 0.9 million). According to the total number of subscribers at the end of 2023, RCS&RDS had a market share of 73%, Orange group 14% and Vodafone 10%. 

    Meeting stricter mobile requirements for location in emergencies

    Partner content: Delivering timely, high-quality location information to Public Safety Answering Points (PSAPs) is critical to emergency services’ mission of saving lives

    Caller location regulations advance those interests while balancing them alongside practical considerations for mobile network operators’ (MNOs) implementing successively more sophisticated positioning technologies.

    In 2022, the European Emergency Number Association (EENA), in line with the European Parliament’s Commission Delegated Regulation (EU) 2023/444, recommended a “horizontal accuracy estimate of 50m for 80% of all mobile-originated emergency communications.” With the passing of the March 5, 2024 deadline for EU member states to report on the criteria they have adopted in response to the regulation, the focus now shifts to monitoring and enforcement.

    As an EENA advisory member since 2011, SS8 has long been engaged with MNOs all over the world as they work to address shortcomings in location information while streamlining compliance. SS8’s platform provides the reliable, high-accuracy location information to meet current and forthcoming regulations effectively and efficiently.

    SS8’s LocationWise extracts network-based location data and combines it with handset-derived positioning information. This is the explicit approach recommended by the EU regulation, which states, “The mix of these technologies ensures that even where a handset-derived caller location solution fails to make the caller location information available to the most appropriate PSAP, emergency services can rely on network-based location to usefully come to the end-user’s assistance.”

    Inherent limitations of common location methods

    Substantial variations exist among regulatory frameworks and MNO location capabilities worldwide. In the EU, legislation in place since 2002 requires cell-level network accuracy or its equivalent. However, this often returns a position within a cell sector of 5km or more. Together with inconsistent implementation across jurisdictions and MNOs, this inherent imprecision results in lost time and wasted resources as first responders search for callers across large areas.

    Advanced Mobile Location (AML) uses the computing capabilities of smartphones to improve on cell-level network location. This cost-effective approach, instantiated in the phone OS, uses technologies like GPS, Wi-Fi, and network cell location to provide the best information available, via SMS or HTTPS, to the closest PSAP.

    Unfortunately, AML also has significant limitations, leading to an average 40% failure rate that can reach 66% or higher. The technology is limited to smartphones, which have a market penetration of about 85% or so. It is also subject to variations in handset capabilities and settings, as well as potentially out-of-date reference data for Wi-Fi networks and cells. It functions only for active emergency calls initiated by the end user. Moreover, the approach depends on mechanisms provided and maintained by mobile OS providers, and no practical audit trail exists. Monitoring and measurement of success depends on expensive, time-consuming approaches such as drive testing.

    Complementing AML with Sub-Cell network location

    International standards organizations such as 3GPP and ETSI have issued specifications that enable all mobile networks to provide sub-cell measurement for high-accuracy location. To improve on cell-level location, signal timing information from the serving cell can be used to estimate the distance of a device from the tower, narrowing the possible location area significantly. To refine the location further, geo-multilateration and related techniques based on timing and signal strength information can calculate intersections among the coverage areas of multiple cells in range of the device.

    Industry best practices – including the EENA HELP 112 initiative – call for AML and sub-cell location to be used in tandem. This complementary architecture builds on the fact that AML is already widely deployed and adds sub-cell location as a well-established, standards-based evolution of that approach. In this way, high-accuracy, sub-cell network location can validate AML information, as well as offer as safety net when AML fails or provides poor-quality data. Because they do not depend on mobile OS makers, sub-cell approaches are not subject to discontinued vendor support and can be cross-checked against historical network data.

    SS8’s LocationWise offers a highly accurate, reliable, and real-time location solution the combines sub-cell network location with device-based positioning. It requires no bespoke hardware and integrates easily into existing networks on bare-metal servers, VMs, or containerized cloud platforms. It provides robust auditability and uses standardized 3GPP and ETSI interfaces that have been defined since the early 2000s, allowing for a vendor-agnostic solution that supports all mobile network generations.

    Emergency caller legislation continues to drive improved location capabilities and consistent service, defining more stringent accuracy and reliability requirements. As technologies evolve, MNOs must use these regulatory mandates as guidelines to deploy new solutions that improve emergency response all over the world.

    About the author, Stuart Walsh

    Stuart Walsh is a consultative technical sales leader with over 30 years of experience helping customers deliver solutions for success. As a technical leader in the Location division of SS8 Networks, Stuart is passionate about introducing next generation solutions and services to network operators and enterprises and driving business growth. Stuart also has a depth of experience in voice and data applications for both Enterprise and Service Provider customers.

    You can learn more about Stuart on his LinkedIn profile here.

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