Mobile Interactive Group (MIG) has been chosen by Cellcast Interactive to power the WAP billing solution on its mobile content portals within the UK
MIG's WAP billing solution, MIGPay, has received Payforit accreditation by the UK network operators and allows customers to enjoy a seamless "click and buy" experience on their mobile phone.
MIG's sister company, 4th Screen Advertising will also be working with Cellcast Interactive to build mobile advertising revenues and drive new customer acquisition channels for these portals going forward.
Rob Weisz, Director of Wholesale Products and Services, MIG stated: "We have a long standing relationship with Cellcast Interactive having supported its SMS billing for a number of years. The deal opens a great opportunity to engage with Cellcast Interactive and their brands, to increase customer acquisition and drive a new revenue stream through MIGPay."
Andrew Wilson, Director of Cellcast Interactive commented: "It was essential for Cellcast Interactive to partner with the leaders in mobile payment. The strength of the relationship between ourselves, MIG and 4th Screen Advertising has enabled us to develop a well rounded and structured proposition for technology, sales and marketing, which we believe will maximise ROI."