HomeNewsBroadsoft adds cloud capability for white label unified comms offering

    Broadsoft adds cloud capability for white label unified comms offering


    The growth of carrier-provided enterprise Unified Communications is behind the latest acquisition from US-based Broadsoft Communications. Broadsoft has dropped an undisclosed sum to add the assets of Texas-based Adaption Technologies Ventures, a provider of hosted business VoIP solutions, to its portfolio.

    Broadsoft said that the acquisition would enable it to add ithe full features of its VoIP applications suite, BroadWorks, to its BroadCloud Software-as-a-Service (SaaS) delivery platform. The addition of Adaption Technologies' infrastructure and Rialto, a web-based service operating platform, would give telecommunications service providers the ability to more quickly sell, provision, activate and bill for their hosted Unified Communications services.
    "Thanks to our cloud technology and infrastructure management experience, many of our customers are confident we can cost-effectively develop, deliver and support their branded Unified Communications services," said Michael Tessler, chief executive officer, BroadSoft. "Adding Adaption Technologies' solutions to our cloud platform will allow our service provider customers to speed time-to-market and accelerate time-to-revenue for their branded Unified Communications solutions."
    "Growing adoption of cloud-based Unified Communications services by enterprises globally has created a need for telecommunications service providers to explore alternative, faster service delivery methods to end-users," added Scott Hoffpauir, chief technology officer, BroadSoft. "We believe the combination of Adaption Technologies' capabilities and our industry-leading BroadWorks capabilities positions BroadSoft to directly address this service provider need."

    (Editor's note: This is the latest in a series of acquisitions from Broadsoft, which is building up a range of UC capabilities.

    The most recent prior to this was iLinc Communications (2011) – a provider of web collaboration services for global businesses, governments and educational institutions.

    In 2011, there was also Movial Applications – developer for IP communications services.

    Other acquisitions have included: Casabi (2010): Packet Island (2009): Sylantro (2008): GENBAND's M6 Communication Applications Server (2008) and
    Carbon Twelve (2005).)