HomeNewsMobile devices create new category during World Cup games, says report

    Mobile devices create new category during World Cup games, says report


    Allot Communications, a supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, has published its new Allot MobileTrends World Cup Report . The report indicates that mobile broadband usage increased by 24% during the 2010 FIFA World Cup matches.  Web browsing on mobile broadband experienced the sharpest growth with a 35% rise, while YouTube traffic rose significantly by 32% on post-match mornings.

    The Allot MobileTrends Report is said to demonstrate that mobile devices did not replace big screen televisions during the World Cup, but rather created a new category where the two operated alongside each other.  Mobile devices played a central role in enhancing the viewer’s World Cup experience by offering them additional football and match-related information in real time, and by providing the ability to watch replays at leisure and distribute them virally.

    According to the Allot MobileTrends World Cup Report:

    • Lunchtime matches showed the largest bandwidth increase with 31%
    • Video streaming and P2P increased moderately by 11% and 13% respectively
    • Mobile data bandwidth usage experienced a 16% overall increase during post-match mornings

    “The World Cup highlights the integral role that mobile devices and mobile broadband have come to play in our busy lives and how consumers use them to enhance their lifestyles by accessing information anytime, anywhere,” said Rami Hadar, President and CEO of Allot Communications. “This global tournament has demonstrated the continued rise of mobile data usage, in particular web and video traffic.”

    The Allot MobileTrends World Cup Report data is based on statistics collected from mobile networks around the world representing more than 90 million subscribers.  Data was collected during the 2010 FIFA World Cup for 42 individual matches using the long term reporting capabilities of the Allot NetXplorer, Allot’s centralized management and reporting system.  The data collected for this report was totally subscriber-anonymous.