Date: Wednesday, 28th September 2011, 4pm GMT
Host: Keith Dyer, Editor, Mobile Europe
Speakers: Stephen Upstone, VP of Sales & Business Development for Europe, Velti; Ioanna Louka, Commercial Director, Velti.
How can mobile operators use data driven marketing to increase loyalty and reduce churn? Register to find out.
This webinar looks at new techniques using customer affinity and emotional connection to measurably drive increased ARPU and churn reduction.
Too many operator customer relationships are like a bad marriage with one contacting the other to complain and the other only getting in touch to try and sell things to them. Broadening your customer dialogue beyond just sending targeted sales offers with discounts on mobile products leads to multi-million returns from pre-paid and post-paid customers and higher customer satisfaction.
What types of programmes are available and how are they best delivered in an integrated manner? This webinar will demonstrate the benefits of treating reward, loyalty and offers programmes not as separate products but as part of one flow, one customer offering.
Topics to be covered:
• Trends and challenges in the market
• Reward and loyalty programmes
• Real time event driven marketing
• Response rates and case studies
• Fun and engaging games and activities
Subject area experts from Velti address key concerns from operator, brand and end user perspectives, making this webinar a must-view for all those involved in operator-led mobile marketing.