HomeNewsMWC - Synchronica integrates advanced transcoding into Mobile Gateway

    MWC – Synchronica integrates advanced transcoding into Mobile Gateway


    Synchronica, an international provider of next-generation mobile messaging solutions, today announces integration of new advanced transcoding and streaming functionality in Mobile Gateway 6, which is claimed to dramatically reduce network bandwidth consumption and allowing users to view complex Email attachments even from entry-level mobile devices.

    The patented transcoding technology converts and optimizes office and multimedia documents on-the-fly and streams the content to the mobile browser, reducing the consumption of network bandwidth by as much as 90%. Content is converted by intelligent adaptation to structured data formats such as XML, FPX or 3GPP. As the content is streamed and displayed in the mobile phone’s web browser, the new technology removes the need for heavy third party document viewers.

    A wide range of document and multimedia formats are supported, ranging from Microsoft Office applications such as Word, Excel and PowerPoint, to Adobe PDF, Image, Audio and Video files. Users can select from a number of familiar viewing options, including table of contents, thumbnails, full page view or rich text. Attachments are optimized for easier reading on mobile displays, and users can pan, zoom or rotate the content.

    The technology was obtained as part of Synchronica’s 2010 acquisition of competitor iseemedia, whose iseedocs solution has now been fully integrated with Synchronica Mobile Gateway 6.

    The new transcoding technology helps to mitigate a rising problem for mobile operators caused by increased usage of data-heavy applications such as mobile Email. According to a recent industry study, 1MB of data traffic could cost mobile operators up to seven times more than they would pay for a one minute voice call.  Consequently, operators are now increasingly investing in bandwidth-optimization technologies. Mobile Gateway 6 allows mobile operators and device manufacturers to provide bandwidth-efficient next generation mobile messaging comprising Push Email, Instant Messaging and Social Networking.

    Carsten Brinkschulte, CEO of Synchronica, comments: “For operators, the cost of wholesale bandwidth is fast becoming a controversial issue; several operators are already ending their ‘all you can eat’ data plans, and implementing fair use policies. A significant contributor to bandwidth squandering is Email traffic, often associated with heavy attachments. With Mobile Gateway’s new transcoding, we can reduce the total bandwidth used by up to 90 percent, and at the same time provide full document viewing capabilities even on entry-level phones without the need for complex attachment viewer applications.”