3 folllows Voda into in-app store operator channel


Three UK has followed Vodafone by partnering with an app store provider to have a dedicated operator channel within the app store. This time the app store is Ovi,where there will now be a dedicated Three-branded page for the operator’s customers.

The ‘Three Likes’ page will include a choice of 40 apps recommended by Three and will be accessible to the operator’s customers using Nokia Symbian devices including the Nokia C7, Nokia E7 and Nokia N8.

Three will recommend different apps every week with a focus on those that offer the latest in entertainment and gaming or those that deliver navigation aids or help customers save time and money.

The new Nokia X7 will be the first handset to be integrated with the latest version of Ovi Store at launch this week.

Conor Pierce, Nokia UK General Manager said “We are extremely pleased to be able to provide operators an easy and flexible way in which to both differentiate themselves in the market place as well as providing a unique and targeted offering to their consumers. We are delighted to be supporting Three with this concept through the Ovi Store.

Charlotte Spencer, Director of Products and Services at Three, said: “This unique Ovi Store partnership is another example of how Three is enhancing the customer experience and is leading the smartphone revolution.

“By recommending apps that are relevant to our customers and allowing them to pay through their monthly phone bill, customers will have a better, easier and faster experience on the UK’s biggest 3G network.”