HomeMobile EuropeNokia creates role for RIM's Eggberry

    Nokia creates role for RIM’s Eggberry


    Nokia has appointed Charmaine Eggberry, until now Managing Director of RIM’s EMEA business, to a new role of Senior Vice President, Marketing.

    Nokia describes the role as having responsibility for all Nokia’s “Go to market operations”, as well as “aligning with other core functions in bringing Nokia devices and services to market.”

    Nokia’s press office said that the role she has stepped into is a newly created role, and will report to Pekka Rantala, Nokia’s Global Head of Marketing.

    Eggberry has had a high profile as one of the most senior female executives in the industry and will bring a fat contacts book, as well as a pretty intimate knowledge of RIM’s own business and future plans.

    The challenge that faces her is to refresh and perhaps even reinvent the Nokia brand at the top end of the market, as well as boost Nokia’s presence on the services side.