World’s oldest greatest comms tool is digitally enhanced
Qatar-based Ooredoo has appointed comms specialist BICS to coax a better performance from its voice services. BICS uses modern digital tools including artificial intelligence (AI), machine learning (ML) and fraud protection to maximise the potential of the most powerful communications platform of all, the nature-given larynx-based vocal modulation system, AKA the voice. Capable of transmitting and receiving mood, empathy and context, human vocal communications are still the best means of achieving unambiguous understandings.
Analogue meets AI
BICS has provided some detail on how its next generation digital tools will secure, manage and improve the range of the neglected legacy. It uses AI and machine learning for fraud prevention. It maximises that mysterious property known as ‘customer quality of experience’ by using AI and ML services to ‘anticipate, deliver and protect optimal user experience’. In layman’s terms this means predicting network capacity needs, identifying potential sub-optimal coverage and rating the overall roamer quality of experience. The most important of the mobile network operators’ responsibilities is to safeguard tits customers against fraud, according to Matteo Gatta, CEO of BICS.
One of BICS’s anti-fraud tools, Fraudguard, uses machine learning in system that sources from 900 service providers and uses AI to detect and block incoming fraudulent calls and texts 24/7. Essentially, this partnership with Ooredoo will allow their end users in the Middle Eastern region to benefit from all the next-gen tech BICS brings to the table. The agreement for voice traffic aligns with Ooredoo Group’s efforts to improve its customer experiences through a better quality of service for businesses and consumers. This is the first partnership of its kind in the Middle East region and the rationale is to simplify and guess the demands of the new comms ecosystem, according to Aziz Aluthman Fakhroo, Ooredoo Group Managing Director and CEO.
Ooredoo’s global footprint
The agreement involves a phased deployment plan for Ooredoo Group operating companies across its global footprint that will be rolled out in Q3 and Q4 of 2022. Ooredoo Group will work with BICS for voice traffic both in and out of the group’s operating companies. A key element of the first phase of the plan is the creation of a dedicated team of specialists to share insight, expertise and resources between the two organisations and ensure a firm focus on customer experience.
As the voice market consolidates it is crucial to offer future-proof quality, stability, and protection to both operator networks and subscribers, according to Guillaume Boutin, Chairman of the Board of BICS and CEO of Proximus, BICS’ parent company.“By combining BICS’ and Ooredoo’s strengths in this area, we will achieve significant returns for subscribers and operating companies.”
Middle East operators
Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group Chief Executive Officer, of Ooredoo, said the voice specialist’s relationship with operating countries in the Middle East has been an industrious one for many years now. “In raising this relationship to group level, together we will extend BICS’ services and partnership to a consistent level across them,” said Bin Abdulla Al Thani.