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Openwave launches mobile data mediation and analytics solution

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Openwave Systems, a software specialist offering mobile internet mediation solutions, today announced the launch of Openwave Analytics, Data Mediation Edition (DME). Openwave Analytics DME enables operators to gain detailed network and usage related insights across a wide array of operator data sources. The solution also allows operators to seamlessly insert this intelligence into their control points in the network and mobile ecosystem. In addition, the solution is focused on providing the ability to build rich profiles and segments and leverage insights into new revenue streams for operators.

"With the  huge ramp in mobile data traffic driven by social networking, mobile Internet browsing, and video services, many operators around the world are experiencing major network congestion issues-challenges that aren't expected to disappear with HSPA+ and LTE network upgrades," said Susan Welsh de Grimaldo, director of Strategy Analytics Mobile Broadband Opportunities (MBO) service. "One of the most immediate solutions operators need to deploy is in-network mobile analytics to gain real-time visibility into traffic usage patterns. Solutions such as Openwave Analytics, DME, position operators not only to optimize their networks for the continuing surge in mobile broadband use but also to leverage usage insight to create new revenue streams and a more compelling and customized user experience."

Openwave Analytics, DME is a feature-rich, predictive solution fueled by real-time analytics that provides early identification of mobile data trends that enable operators to make timely decisions to avoid bandwidth problems while targeting business driving opportunities.  Analytics, DME mediates among all different ecosystem elements, enabling the enhancement of every mode of IP traffic including mobile internet, messaging, video and social networking. The result provides operators with a 360-degree view of their network, devices and services, and enables operators to proactively optimize network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.

This latest Analytics solution from Openwave includes full capabilities for business analysts working with mobile data, while enabling executives with concise and visually informative dashboards that can help operators to monitor, manage and monetize the mobile internet.

"Operators cannot effectively manage and monetize their traffic without a clear picture of what is happening on their networks," said Anurag Patnaik, director of product management for analytics, Openwave. "At present, mobile data analytics tools are used primarily to help operators understand their customers and to better manage data traffic. Openwave is helping to provide a way for operators to integrate segmented data that can be used as a powerful targeting tool for mobile advertising, mCommerce, sponsorships, etc.  Openwave Analytics, DME provides a comprehensive solution that helps enable operators traverse both operational and marketing needs by monitoring data network traffic and usage behavior, tracking emerging trends and acting on network capacity and bandwidth insights to keep the network running efficiently in addition to uncovering usage behavior insights that can help facilitate new revenue opportunities."

ADITIC and madvertise announce partnership to boost mobile advertising across multiple markets

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ADITIC, an online advertising marketplace and madvertise, a German mobile advertising specialist, have today announced that they will work together to further develop their mobile advertising activities.

ADITIC and madvertise both focus on the delivery of campaigns for leading brands such as Marmara, Lufthansa, Germanwings and leading publishers such as AOL and MSN and will leverage this partnership to increase their presence in a number of European markets, with a focus on French and German-speaking countries.

Carsten Frien, CEO at madvertise says, "With an innovative partner such as ADITIC, we are looking forward to providing our customers with premium reach in the French market. At the same time, we offer our top local network campaigns from French premium brands – a clear win-win situation for both companies." 

The partnership includes the delivery of CPM and CPC campaigns across a large number of publishers' inventories including mobile web but also smartphone applications which both companies have developed actively.

According to Julien Oudart, VP Sales & Marketing at ADITIC, "It is important for us to strengthen our position in Europe by selecting the right local partner and madvertise is the dominant force in Germany and other German-speaking markets.  Publishers and brands that work with either one of the platforms will eventually benefit from this partnership and the positive impact it will have on the return they can expect from mobile advertising."

Oberthur Technologies and Sicap sign exclusive partnership

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Oberthur Technologies and Sicap, specialists in the fields of smart card solutions and device management have today announced an exclusive agreement to provide a joint Full Device Management platform. The new offer combines their best of breed technologies to deliver converged, streamlined management of subscriber devices and SIM cards.

When deploying new services, mobile operators need to reach as many subscribers as possible. With heterogeneous application components sitting in both handsets and SIM cards in end-user environments, the level of interdependency between devices and SIM cards has increased to a point where their side-by-side management is no longer sufficient.

As a response to mobile operator needs, the Full Device Management solution developed by Oberthur Technologies and Sicap offers real time configuration, updates and management of both devices and SIMs. This solution provides a unique customer care interface and can be operated as a single platform with common hardware, software, and administration either in the mobile operator premises or in Oberthur Technologies or SICAP certified datacenters. It also enhances the user experience by aligning services to the capabilities of each specific handset and SIM.

Xavier Drilhon, Managing Director of the Card Systems Division at Oberthur Technologies commented, "By bringing together our 10 years experience in OTA platform development and more than 80 deployments worldwide combined with Sicap's impressive technology and expertise in the field of device management, we can optimize real-time device and SIM support and better help mobile operators deploy their current and future services."

Jürgen Samuel, CEO of Sicap, said "We are proud to present the Full Device Management solution developed with Oberthur Technologies. Their reputation in SIM management complements our device management excellence. Together we have a combined presence in OTA and device management platforms in over 120 networks worldwide. Our common focus on innovation and the complementarities of our technologies will empower operators to deliver advanced services which always work first time for their mobile subscribers. "

Voicing the Future of LTE

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Do you know your VoLTE from your VoLGA?

You may have heard of the VoLTE initiative, and may even be aware that it is a GSMA-led programme to define a common way to carry voice over LTE using an IMS. But how did the industry arrive at this level of co-operation, what is the difference between VoLTE, CSFB, VoLGA, GAN, CSoPS (and other abbreviations), and why is it now important to have a common approach to voice over LTE? Dan Warren, Director of Technology, GSMA, gives his view of how the future of voice over LTE was, and is being, defined.

In 2010, we will get a much clearer idea of the potential of Long-Term Evolution (LTE) networks to deliver fast mobile data services to large numbers of people. The world's first commercial LTE networks were launched recently in Sweden and Norway by TeliaSonera, with Verizon Wireless in the US, NTT DoCoMo in Japan and China Telecom set to follow suit this year. But while we all get excited about what LTE will mean for apps, augmented reality, social networking, video-on-demand, Internet browsing and many other multimedia services, we shouldn't forget that voice services still generate close to three-quarters of operators' revenues worldwide.

Soaring demand for the menagerie of multimedia services may be driving the testing and deployment of LTE networks in Europe and elsewhere, but it is crucial that voice services aren't an afterthought. Not only do LTE networks need to support high-quality voice calls, it is also vital that the operators running these LTE networks implement voice services in a consistent way, as they did with GSM.

A consistent approach to implementing voice services, together with the coordinated allocation of spectrum, has underpinned the extraordinary success of GSM both in Europe and worldwide. GSM and related technologies, such as HSPA, thrive because manufacturers can produce mobile phones that will work in many different countries, enabling them to achieve the scale necessary to create a very broad range of models at very low cost. Moreover, people with GSM phones remain contactable all over the planet because more than 700 mobile operators in more than 200 countries and territories have all implemented voice services in a consistent manner.

Going outside the standards

But this fundamental principle seemed to have been forgotten, at least temporarily, when it came to defining a voice implementation for LTE. When LTE was first conceived one of the early decisions taken by the standards body 3GPP was that LTE would be the first technology in the GSM family not to support circuit-switched connections. That decision is easy to understand: a single IP-based transport system is key to ensuring that LTE networks are efficient enough to carry large volumes of traffic cost-effectively.

Unfortunately, that decision also left a vacuum. Instead of an explicit statement of what should replace the circuit-switched domain for voice, there was just an implicit assumption that operators would provide voice services using an IP Multimedia Subsystem (IMS) and the related Multimedia Telephony Service (MMtel) standard – a framework within which specific applications for person-to-person communication, including voice services, could be defined.

But when MMtel was conceived in 2006, many operators were lukewarm in their support for IMS and there was some pressure to define an alternative means of implementing voice services on LTE networks. So, 3GPP began to define a circuit switched fall back (CSFB) approach as an ‘interim' or ‘migratory' solution, which operators could use until they were ready to adopt IMS. Unfortunately, this compromise also opened the door to other approaches and further fragmentation ensued. 3GPP also began to study a further interim or migratory approach, known as circuit-switched over packet-switched system (CS over PS).

But the emergence of these different solutions raised some uncomfortable questions. Wouldn't these "migratory" solutions end up being used for a long time? (A mobile network needs to support a migratory solution as long as there are handsets in circulation that only support that solution.) In the meantime, the cherished GSM principle of interoperability might be jeopardised. Could a CSFB device roam on a CS over PS network, or vice versa? Could either roam on an IMS network? After considering such issues, 3GPP halted the CS over PS work. But soon afterwards the VoLGA Forum was established to continue the definition of CS over PS outside of 3GPP, and to support the provision of voice over LTE using the GAN (Generic Access Network) standard.

Getting back on the IMS track

Meanwhile, the industry still lacked a clear target for the IMS-based implementation that everyone now accepted would be the end goal. So, the One Voice group was formed to flesh out an IMS-based solution. The work of that group has now become the basis of the GSMA's Voice over LTE initiative (VoLTE), which is aiming to accelerate the launch of IMS-based voice services, curtailing the period in which migratory solutions will be needed.

IMS has many merits: it can support all standard voice call service features such as call waiting, call hold and call barring, and is capable of serving large numbers of subscribers. IMS can also be used to integrate voice calls with enhanced, rich features such as presence, instant messaging and video content, across networks run by different mobile operators. Here at the GSMA, we are coordinating the development of the specifications that will enable interconnection and international roaming between LTE networks with the goal of completing that work by the first quarter of next year.

The GSMA is also working with mobile operators to ensure that LTE spectrum is aligned internationally, as far as possible, and that the VoLTE solution will also be fully-compatible with voice services offered by fixed-line operators.

The VoLTE initiative has the backing of more than 40 organisations from across the mobile ecosystem, including many of the world's leading mobile operators, handset manufacturers and equipment vendors. The European mobile operators supporting the initiative include 3 Group, Deutsche Telekom/T-Mobile, mobilkom austria, Orange, Telecom Italia, Telefónica, Telenor, TeliaSonera and Vodafone.

These operators recognise the importance of maintaining the high level of global interconnection and roaming inherent in today's 2G and 3G networks. Telefonica CTO Vicente San Miguel, for example, said in February that his company "strongly supports this initiative to drive a common voice and messaging solution for the mobile industry, as it is a key enabler for the success of LTE."

With this level of support for VoLTE, the mobile industry should be able to ensure that the interoperability and global reach that characterises GSM-based voice services continues in an all-IP world. High-quality voice services that work everywhere are fundamental to the mobile industry's raison d'être and we mustn't forget that.

Mobile data tsunami on its way, warns NSN CEO

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Better batten down the hatches with more cost-efficient network architectures

Rajeev Suri, who took over as CEO of Nokia Siemens Networks in November 2009, says one of the biggest challenges facing mobile operators today is how to make a business case out of mobile broadband when the acceleration in data traffic volume is far outstripping the pace of mobile data revenue growth.

According to figures presented by Suri at the MWC event, the volume of mobile data from ‘smart devices’ is set to increase 10,000% by 2015 from 2009 levels. In other words, by the year 2015, annual mobile data traffic will reach 23 exabytes – and that, say the NSN number crunchers, is the equivalent of 6.3 billion people each downloading a digital book every day. “Some mobile operators will sink if they don’t do anything about this,” says Suri.

It’s not just the bulkier data downloads from the more advanced mobile devices that are causing the surges in data demand. Suri points out that the signalling resources required by an individual smart device when it is in idle mode – for information and configuration updates and so on – can be the equivalent of 1,000 voice calls across the network every day.

To reduce the impact of this ‘network overhead’, Suri claims that NSN is the only vendor taking advantage today of the paging channel feature set out in 3GPP standards to meet these signalling requirements. “By doing that, we are five times more efficient than competing products,” says Suri.

Suri then took the opportunity to draw attention to NSN’s suite of products, which are designed to cost-effectively deal with the smartphone overload. These include NSN’s IP microwave products, which were launched at the MWC event.

NSN is also demonstrating in Barcelona 112Mbps HSPA+ data calls using four base radio receivers and test terminals provided by Qualcomm. NSN reckons this kit will be commercially available by 2011.

In cooperation with Telefonica, NSN is also showcasing an LTE network at MWC in what it says is a ‘real’ environment. Suri adds that NSN has got seven LTE RAN references, plus the LTE packet core for Verizon’s LTE rollout. But while NSN has LTE frontrunner TeliaSonera as a valuable reference customer, NSN notably lost out to Alcatel-Lucent and Ericsson last month in its bid to be an LTE RAN supplier for AT&T. Suri says, however, that the contract for AT&T’s LTE packet core packet core is still up for grabs and that NSN is in the running for it.

There was good news for NSN on the HSPA+ front, however, as Suri announced in Barcelona that Iliad, France’s fourth-largest operator, had effectively chosen NSN as its main supplier to build its 3G network as NSN was now in exclusive negotiations to seal the contract. Iliad, which bundles broadband, TV and internet services, plans to launch its Free Mobile service by early 2012.

Numerex selects Tekelec mobile messaging solution for M2M communications

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Machine-to-machine (M2M) provider Numerex has selected short message service (SMS) technology from mobile messaging company Tekelec to give customers new channels to monitor and manage their assets remotely.  Tekelec's SMS capabilities will integrate into Numerex's M2M message delivery platform serving government, transportation, utility, healthcare and building security customers.

"Organizations are constantly searching for new ways to lower costs, automate tasks and track their products," said Dr. Jeffrey Smith, Chief Technology Officer (CTO) for Numerex.  "As we are continuing to build out our infrastructure to provide a secure and reliable end-to-end enabling solution for our customers (Numerex DNA), Tekelec opens up new M2M SMS options that have the power to expedite services and lower the costs of doing business across the most complex markets."

Machine-to-machine text messages can be sent and received anywhere a basic cellular connection is available, giving Numerex customers global reliability and rapid message delivery.  With countless possible uses across organizations of all sizes, market intelligence company ABI Research forecasts that M2M SMS will grow at a 40.06 percent compound annual growth rate (CAGR) from 2008 to 2014.

"SMS is the most affordable and dependable wireless communication method for both personal and machine-to-machine communications," said Vince Lesch, Tekelec's CTO.  "Numerex's innovative network, and its ability to leverage service providers' mobile networks, provides a global M2M platform that can scale for the world's largest organizations."

Tekelec's Mobile Messaging Application Gateway allows Numerex to offer an expanded portfolio of wireless networks to their customers, with intelligent traffic distribution.  This combination will give owners of remote assets new flexibility for controlling inventory while simultaneously allocating Numerex network resources to ensure message delivery.  The Application Gateway provides SMS-based M2M communications by supporting SIGTRAN – signaling system 7 (SS7) over Internet protocol (IP) – and the industry standard Short Message Peer-to-Peer (SMPP) protocol.

Samsung demonstrates first LTE netbook

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Samsung is demonstrating the world's first Long Term Evolution (LTE) netbook PC at Mobile World Congress. Samsung's own in-house designed LTE modem chipset, Kalmia, enabled the development of a small form factor netbook with LTE capability.

Samsung demonstrates live video streaming via the company's own LTE network equipment on the Samsung netbook N150.The Samsung netbook N150 is currently available in market with HSPA 3G communications and WiFi access and will become commercially available with LTE according to service schedule and market demand. The inclusion of LTE will deliver high speed, low latency and ubiquitous connectivity to all users who require high-volume data access whenever they want and wherever they are. For the first time, operators preparing for the deployment of next generation networks can deliver high-powered products to showcase network strength and the true benefits to end-users.

With its high-quality design and great value, the Samsung N150 offers users everything they need in a portable netbook. The N150's 10.1" anti-reflective LED display gives users fine-tuned images with the sharpest detail and boldest colours, without the inconvenience of mirror effects under bright lights or in sunny weather. The energy-efficient display also works with the N150's optimized processing performance and Samsung's proprietary-enhanced battery life solution to deliver exceptional battery performance of up to 8.5 hours*.

Using the integrated Easy Resolution Manager tool, screen resolution can easily be changed if a program or game needs to be viewed in 1024×768. Additional visual enhancements include an integrated Digital LiveCam for video-conferencing or live messaging. An integrated webcam, internal microphone and headphone-out connection also provide an easy and cost-effective way to stay in touch with friends and family using video-conferencing, live messaging or VoIP telephony.

"The N150 is the smart choice to meet all your essential mobile computing needs with style," said Kyu Uhm, Vice President of Samsung IT Solutions Business.

He continued, "We see increasing demand for data services, regardless of whether the consumer is indoors, outside, or even on the move. With our end-to-end Total Solution from core chipset to a variety of devices, we are providing true value to our customers."

Samsung has proven its leadership in next generation mobile technology and has a long history of involvement in the 3rd Generation Partnership Project (3GPP). Collaboration with groups of telecommunications associations to make a globally applicable 3G and 4G standard is a natural progression for Samsung, who are also introducing the most up-to-date LTE technology at the show.

Samsung's public demonstration of Long Term Evolution (LTE) included a total solution from infrastructure to mobile devices. In particular, Samsung has developed its own access and core networks, which support multi-vendor interoperability. Besides the world's first LTE embedded netbook PC, Samsung is also showcasing the dongle type device GT-B3710. Samsung's LTE solution is fully compliant with the latest 3GPP LTE Rel-8 standard. Initial deployment of the service began in 2009 and active discussion and trial tests will continue in 2010.

Alongside the world's first demonstration of the LTE netbook N150, Samsung also showcased an extensive line-up of netbook and note PCs at the show including N210, N220 and NB30.

Synchronica introduces ‘next-generation messaging’

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Synchronica, international provider of next-generation mobile messaging services, today announced Mobile Gateway 5, a complete mobile messaging suite that enables operators to offer push email and synchronization, instant messaging, social networking services, and web feeds to consumers and business users regardless of the handset they use.

Mobile Gateway 5 enables operators to provide a broad range of mobile messaging services from a single platform aimed at increasing data usage and subscriber loyalty. Mobile Gateway enables users to connect to existing internet communities, such as Facebook, Gmail, Google Talk, and web feeds, driving traffic and user uptake, but also enables operators to create their own email and instant messaging communities, creating the stickiness that reduces churn.

Based entirely on open industry standards, Mobile Gateway 5 is a clientless solution which works on virtually any handset in use today, ensuring fast take-up in a large addressable market.

New key features introduced with Mobile Gateway 5 include:

            a.. Mobile instant messaging – Mobile Gateway 5 enables users to connect to their existing IM services, such as Windows Live Messenger, ICQ, AIM, Google Talk, and Facebook Chat. To encourage subscriber loyalty, operators can also offer their users a carrier-hosted IM community to chat, send pictures, and see others' status. Mobile Gateway 5 enables aggregation of up to five IM accounts and leverages the built-in IMPS client of most mobile phones from Nokia, Sony Ericsson, and other manufacturers and provides a downloadable IMPS client for J2ME-enabled handsets. The Mobile Gateway IM community can also be accessed from a PC or smartphone, using any XMPP client like Apple's iChat.
              b.. Mobile SNS – Mobile Gateway provides clientless push SNS for a wide range of popular social networking services, such as Facebook, Twitter, and LinkedIn, to the built-in email clients of smartphones and mass market feature phones. Mobile Gateway even extends social networking to entry-level phones by sending feeds and status updates as MMS or SMS. By simply replying to messages, users can comment on, and 'like' friends' photographs, post status updates, and wall posts and instantly upload and share photographs taken from the mobile phone's camera.
              c.. Web feeds – Mobile Gateway 5 allows users to subscribe to live web feeds from a list of operator-defined news feeds (e.g. ESPN, BBC, Al Jazeera), as well as from any RSS-enabled site of personal or business interest. Updates are pushed automatically as emails into a separate mailbox on any phone supporting the IMAP and OMA EMN or ActiveSync industry standards. On entry-level phones, Mobile Gateway sends web feeds as an SMS or MMS including text and pictures.

The email-to-SMS, email-to-MMS, and push-to-WAP gateways of Mobile Gateway 5 connect literally any phone to email, IM, and SNS – ideal for emerging markets where PC-based access remains limited and entry-level devices continue to dominate. The carrier-grade solution delivers mobile email, IM, web feeds, and SNS through established technologies, such as SMS and MMS for basic handsets, as well as via the industry standard IMPS, IMAP, and ActiveSync for mid- to high-end handsets.

According to a recent report from Frost & Sullivan on the mobile IM market in Africa and Latin America, the total market for mobile instant messaging solutions is estimated to grow to almost 500 million users by 2015 from almost zero in 2008. This represents a compound annual growth rate of 54 percent over the next five to six years in these regions alone.

Carsten Brinkschulte, CEO of Synchronica, comments: "With Mobile Gateway 5, we are providing a one-stop solution for next-generation mobile messaging. While our competitors are busy replicating the social network sites with proprietary clients for a rather limited number of high-end devices, we are using a clientless, industry standards-based approach to connect users to email, IM, SNS, and web feeds – offering a true mass market solution with the largest possible addressable market and service uptake. Mobile Gateway 5 provides operators in particular in emerging markets with a solution that can significantly increase revenues from data traffic and can help to combat the number one problem – churn."

A recent report by Informa estimates the mobile social networking market will undergo substantial growth over the next three years. At the end of 2008, there were approximately 92.5 million mobile social networking users globally, with conservative estimates putting this number at 641.6 million by 2013.

Mobile Gateway provides push email and PIM synchronization for consumer mail services such as Gmail, Yahoo, and Hotmail / Windows Live, as well as for business servers, such as Microsoft Exchange, Sun Java Communications Suite, and Lotus Domino. Unlike other solutions, Mobile Gateway does not require users to install additional software on the handset or behind the firewall.

The combination of this zero footprint architecture with an additional over-the-air provisioning module for service activation increases adoption rates and improves the overall user experience. Mobile Gateway 5 uses open industry standards, such as Push IMAP and SyncML, to integrate with the native email and synchronization clients built into more than 1.5 billion devices from major handset manufacturers including Nokia, Sony Ericsson, Samsung, Motorola, and others.

Aricent and Wintegra collaborate on LTE test solution

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Aricent, a global technology and services company focused exclusively on communications, and Wintegra, a provider of access processing semiconductors, today announced plans to deliver a joint Long Term Evolution (LTE) eNodeB testing solution.  The solution will integrate software and components from both companies, and is designed to accelerate the product development cycle of telecommunications equipment manufacturers' LTE infrastructure as carriers' deployment windows draw near.

Aricent's LTE software frameworks will be integrated with Wintegra's Layer 2 software and silicon to deliver a harmonised solution capable of high performance testing of eNodeB platforms from leading telecom equipment vendors. This joint approach was designed to help telecommunications equipment manufacturers reduce testing complexity and shorten time to market for a wide variety of LTE eNodeB products including pico, micro and macrocell base stations.

"As carriers globally initiate LTE equipment purchase and deployment cycles, telecom equipment makers must be ready with solutions that have been thoroughly exercised and performance tested," said Michael Phillip, senior VP and GM of the Wireless Business Unit at Wintegra.  "Our components, coupled with Aricent's LTE software and deep experience in testing telecom infrastructure, is a terrific combination for LTE of which infrastructure manufacturers can take advantage."

Aricent's Long Term Evolution practice offers equipment manufacturers award-winning end-to-end solutions including pre-packaged software and frameworks along with a comprehensive set of product lifecycle services to develop feature-rich and differentiated products while gaining significant time-to-market advantage at lower R&D costs.

Aricent's LTE software frameworks interface seamlessly to either Wintegra's internal MIPS based host processor or to an external host processor through Wintegra's Application Programming Interface (API).  This combination emulates complete LTE Base Station functionality and security including key features such as Robust Header Compression (RoHC), Packet Data Convergence Protocol (PDCP) and Snow3G over-the-air security.

"LTE represents one of the most significant telecom equipment investment cycles in the foreseeable future and cannot be missed by telecom equipment vendors," said C. P. Murali, senior vice president at Aricent. "We are pleased to be working with Wintegra to help LTE infrastructure vendors get to market more efficiently and accelerate the promise of 4G."

The integrated IODT platform is being demonstrated at Mobile World Congress 2010 and showcases end-to-end connectivity with an LTE CPE.

ITU sees 5 billion mobile subscriptions globally in 2010

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After reaching around 4.6 billion mobile cellular subscriptions by the end of 2009, ITU expects the number of mobile cellular subscriptions globally to reach five billion in 2010, driven by advanced services and handsets in developed countries and increased take-up of mobile health services and mobile banking in the developing world.

"Even during an economic crisis, we have seen no drop in the demand for communications services," says ITU Secretary-General Dr Hamadoun Touré, taking part in the Mobile World Congress in Barcelona this week, "and I am confident that we will continue to see a rapid uptake in mobile cellular services in particular in 2010, with many more people using their phones to access the internet."

ITU expects to see the number of mobile broadband subscriptions exceed one billion globally during 2010, having topped 600 million by the end of 2009. With current growth rates, web access by people on the move – via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.

"Even the simplest, low-end mobile phone can do so much to improve healthcare in the developing world," adds Dr Touré. "Good examples include sending reminder messages to patient's phones when they have a medical appointment, or need a pre-natal check-up. Or using SMS messages to deliver instructions on when and how to take complex medication such as anti-retrovirals or vaccines. It's such a simple thing to do, and yet it saves millions of dollars – and can help improve and even save the lives of millions of people."

Concerning mobile banking, rapid growth in mobile cellular subscriptions has meant that there are now large numbers of people worldwide, especially in developing countries, who have a mobile phone subscription but no bank account – and increasingly, subscribers are using their phones for banking, says ITU.

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