Cloud consultancy takes over Ericsson’s MWC space

News

TelcoDR, a public cloud transformation specialist, has acquired what was Ericsson’s floorspace to become one of the largest exhibitors at MWC Barcelona 2021.

TelcoDR’s plans to turn the focus of MWC onto telcos’ public cloud transformation – spearheaded by the consultancy’s CEO & Founder, Danielle Royston (pictured), the self-styled leading cloud evangelist in telecoms.

Her mission is to do more than just move into Ericsson's vacated exhibition space – she wants to see telcos migrate their IT to public clouds, moving away from the traditional approaches based on kit from the likes of Ericsson, Nokia and Huawei.

No physical presence

The two European equipment providers pulled out of GSMA’s flagship MWC event, which is to take place in Barcelona at the end of June and early July, on the grounds that the risk from the pandemic is too great.

This happened shortly after the GSMA issued its health and safety plan, Committed Community, for keeping everyone involved safe in the Covid crisis.

TelcoDR plans to create a showcase for “cloud innovators in the telecommunications sector” who will demonstrate the cloud transformation opportunity for the industry. 

Invitations to the party

Royston called on Google Cloud, Amazon Web Services and Microsoft Azure to join her in this endeavour via Twitter as well as naming public cloud startups Totogi, DigitalRoute and Circles.Life as potential partners.

She said in a press statement, “Public cloud is crucial to the future of telecommunications and will enable operators to transform their networks, IT workloads and processes to create massive efficiencies, innovate and become much more profitable.

“MWC Barcelona is the best place for the mobile and technology industry to do business, and we are delighted to lead the conversation about the public cloud at the Fira Gran Via this June and July.”

Royston was formerly CEO of Optiva, which offers cloud-native BSS/OSS on the public cloud.