Elisa launches Mobile Instant Messaging across Finland powered by Colibria

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Elisa, a leading Finnish communications service company, has announced the launch of its Windows Live Messenger mobile service provided by Colibria. The service enables over 2.2m subscribers to chat instantly with friends and colleagues whether via mobile handset or PC.
 
The new Windows Live Messenger service fuses the feature-rich experience of internet IM with the intimate, engaging nature of mobile. Colibria's end-to-end Mobile Instant Messaging (MIM) solution supports an intuitive, personal experience built on its award-winning server and client technology. The immediate and expressive nature of MIM with dialogue history and emoticons allows for a richer, more community focused messaging experience.
 
Mikko Mattinen, Head of Content Services at Elisa commented, "Mobilising IM users and encouraging a new community of messenger users is key to our position as a leading innovator in this market. We are happy to start co-operation with Colibria and trust their technology."
 
Keith Gibson, CEO at Colibria commented, "Providing a dynamic and intuitive platform for Elisa to bring together PC IM users and mobile subscribers will create a superior community messaging experience for customers. In addition to enabling the best possible user experience, the new MIM service provides the opportunity to drive ARPU with increased data usage and additional services."
 
The Windows Live Messenger solution from Colibria will be enhanced with its Subscription Server and Download Server. The Subscription Server supports the operator's marketing campaigns and multiple subscription charging models while the Download Manager enables the creation of push and pull models for downloads and upgrades of each device's client software.