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Telefonica announces mobile music partnership

Telefónica and IODA, specialist in digital distribution, marketing, and technology solutions for the independent music industry, today announced a worldwide partnership with Telefónica. The
agreement will enable Telefónica to make IODA's catalog of independent music available to its users in 24 countries.
Telefónica will make IODA's more than one million tracks available to consumers as ringtones, mastertones and full tracks, as well as video tones and album art for wallpapers. IODA content will also be available via Telefónica's subscription services.
"IODA is a pioneer in the mobile industry and holds a unique position as a conduit between thousands of independent labels and fans around the world. We believe our partnership will help satiate the growing thirst for independent music among our customers, and look forward to a fruitful relationship," said Antonio Santacruz, director of music products and services for Telefónica.
"IODA's partnership with Telefónica reflects both our commitment to mobile as a growing part of our business, as well as our passion for Spanish, Latin and World music. In the last four years, we have built the largest roster of independent Latin music labels available in the industry," commented Kevin Arnold, founder and CEO of IODA. "Telefónica's commitment to independent music and video is opening up an enormous opportunity for labels to connect with their fans. We look forward to an exciting partnership."