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Ericsson's HyC and Telecinco launch Formula One live via mobile TV in Spain

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Spanish fans of Formula One can watch this season's races live on their handsets via HyC - part of the Ericsson group - in partnership with Boomerang TV and Spanish broadcast network Telecinco. The mobile TV service was launched in May.

Under the terms of the agreement, Ericsson's HyC supplies an end-to-end, scalable service including encoding, editing and transmission, which enables Boomerang TV and Telecinco to stream the Formula One races to mobile subscribers via live or scheduled repeat broadcast. HyC also provides related systems integration services.

Live streaming to the consumer is a key aspect of the agreement. Viewers can enjoy personalized coverage and choose between live streaming and downloading selected moments of the races which are recorded, archived, managed and published automatically in real time as part of the service.

Streamed via the first off-portal in Spain, the service will run through the Formula One season, which ends in early November.

Manuel Villanueva, Content general manager at Telecinco, says: "Consumer demand for live mobile TV is increasing in line with technology improvements. Through this agreement with Ericsson's HyC, we can offer our customers a richer communications experience though a personalized and interactive service."

Ingemar Naeve, President, Ericsson Iberia, says: "This agreement to launch Formula One on mobile TV marks an important step for Ericsson. It reaffirms our position as a key player in the multimedia arena, supported by strong systems integration capabilities. It also confirms our ability to enable dynamic content and provide end-to-end solutions, supported by our recent acquisitions such as HyC."