Business Logic Systems, a developer of business intelligence and marketing campaign software for mobile telecoms companies, has launched InTelestage Revenue Optimiser, a new managed service which is said to help mobile telcos increase revenues from pre-paid customers, while building long-term loyalty.
Revenue Optimiser is an automated recharge management and measurement tool that enables mobile operators to incentivise and reward notoriously fickle and hard-to-monitor pre-paid customers via personalised SMS marketing campaigns. As a managed service, it can be funded from operating, rather than capital expenditure, for a fast ROI with little risk.
By enabling marketeers to segment pre-paid customers based on often unused usage data from billing systems, Revenue Optimiser minimises revenues lost through value destructive, scattergun offers and blanket discounts that do not necessarily change customer behaviour.
Subscribers are rewarded for profitable behaviour with bonuses paid, for example, on the value, timing or method of their recharge. As they become more engaged in interactive text marketing, subscribers also become more willing to buy extra services. This enables mobile telcos to significantly increase the lifetime value of their customers.
Because the entire process is automated, multiple campaigns can run simultaneously to different micro segments of the subscriber base. Offers can be applied directly to subscriber accounts, without any need for manual intervention.
"Revenue Optimiser resolves a huge headache for mobile operators," says Stewart Goldberg, Executive Chairman, Business Logic Systems, "As markets reach saturation, mobile operators must focus on reducing churn while increasing the lifetime value of prepaid customers to sustain revenue growth. To do this in the current economic climate where there is increasing pressure to reduce capital expenditure presents a real challenge to operators.
"Revenue Optimiser is a cost effective solution that requires no up front investment, no technical know-how and empowers marketeers to quickly and easily roll out targeted loyalty campaigns to reward and retain profitable customers."
Set-up is said to be simple. A data collection server is installed on the customer premises and is connected via VPN to equipment located in one of Business Logic Systems' secure data centres. Once the system is up and running, a monthly consultation session can be provided for maintenance purposes. User rights on different levels can be established for increased security.