Neomobile, the Italian player in the mobile entertainment D2C Sector, and Spain's Arena Mobile, the global B2B mobile content provider, have announced the signing of an agreement that will lead to the creation of the Neomobile Group.
Operating in the market since 2004, Neomobile is said to have achieved a prominent role in the Italian market. The experience gained in Italy, considered to be one of the most advanced and competitive mobile entertainment markets, has allowed Neomobile to successfully set-up operations at international level in Turkey, Spain, and this year in Brazil. Neomobile markets directly to consumers (D2C) a wide variety of content and services. It is claimed that, in 2007 alone, more than 2.5 million unique users downloaded Neomobile digital contents.
Commenting on the transaction, Gianluca D'Agostino, CEO of Neomobile, said: "This deal represents a key milestone in Neomobile's global growth strategy allowing us to accelerate our penetration in high potential markets, especially in Latin America and Asia Pacific regions and to bring a new B2B offering in those markets in which we have gained great expertise, such as Italy and Turkey. Arena Mobile has in the past proved to be an invaluable partner to Neomobile, and through this acquisition we look forward to establishing a tighter relationship between our complementary offerings and operations. I am confident that the synergies between the two companies will prove instrumental to further growth, allowing us to garner together the best business opportunities in the global scenario."
Josep Anton Aliagas, CEO of Arena Mobile, added: "Neomobile is the partner we have been looking for to strengthen our business model and service offerings. We bring to the table a solid reputation and proven success story, having been a pioneer of the Mobile Entertainment Industry since 2000, edging technology and content, and serving global customers. Arena Mobile will be able to leverage Neomobile's exposure in the global B2C market and contribute to improving its offering to operators. I have no doubt that this important move will benefit all parties involved and drive value generation. Current shareholders including myself will remain with the new Group, and are confident that this operation will add much value and contribute to the Neomobile Group becoming one of the leaders in the global mobile entertainment market in years to come."