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MCN launches multi-category mobile search services in Turkey with Avea


Mobile Content Networks (MCN), a provider of mobile search management, merchandising, and PPC revenue solutions, has today announced the launch of multi-category search services in partnership with Avea, the Turkish mobile operator.

The new MCN-powered search services are said to deliver real-time results from leading local content providers in high-value mobile content channels, including music, video, wallpapers, and games as well as Web search. The service launch also includes MCN's allwords PPC Content Promotion programs, the vertical paid search programs designed for the unique needs of mobile operators, content providers and end users.

"Avea carefully evaluated a number of search solutions for our WAP Portal (wap.avea.com.tr) and we've selected the MCN MobileSearch.net platform because it provides great, real-time results from local content sources, easy expansion of new categories and content sources, and the widest range of revenue sources for Avea," said Mr.©lker Kocak, Chief Marketing Officer of Avea. "This new offering will benefit our subscribers and is a win-win for Turkey's mobile content ecosystem."

"Avea's selection of MCN underlines the flexibility of our platform, our ability to rapidly address diverse market requirements, and our focus, with allwords(sm), on creating new revenue opportunities for operators while helping content providers increase click-throughs, conversions and ROI," said MCN CEO Marc Bookman."