Vodafone and Last.fm have today announced a collaboration which will bring the Last.fm music experience to Vodafone customers.
From today, Vodafone customers throughout Europe and India, Australia and New Zealand will be able to access Last.fm's social networking music features via their mobiles. The new mobile application includes Last.fm's scrobbling functionality that tracks what users listen to in real-time and builds them an online music profile based on their listening habits.
Last.fm is a music entertainment platform, with an active community of over 25 million users in more than 200 countries. Through its Scrobbler system, Last.fm builds a profile of each user's music taste by tracking what they listen to in real-time via their computer and now from their mobile. Last.fm can then use this information to intelligently recommend new music to each user based on their music preferences.
Customers who are new to Last.fm can register from their mobile and check out what their friends are listening to. In addition, customers in Germany will be able to click through directly to the Vodafone Music Store to sample and buy any music recommended by Last.fm.
Javier Foncillas, Head of Branded Content at Vodafone Group, says: "Music continues to be a major passion for our customers and that's why Vodafone consistently delivers a superior music experience in a number of different ways to ensure people get the music they want, how and when they want it. With Last.fm, Vodafone continues to pioneer social networking on mobiles, delivering a new, relevant and unique music experience, to millions of customers, across our high speed, reliable network."
Martin Stiksel, Last.fm co-founder, says: "It's really exciting to be launching our scrobbling mobile phone application with Vodafone. We're working hard to ensure that the Last.fm experience is available everywhere, from your desktop through hardware to phones, and this is another big step towards that goal."