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Streamezzo has announced that its Rich Media Client (RMC), the rendering client and core technology behind Streamezzo Mobile Open Development Platform, is available for the first S60 5th Edition touch device, the Nokia 5800 XpressMusic.

The Nokia 5800 XpressMusic is the S60 5th Edition device which combines a 3.2″ display widescreen with a virtual computer-style QWERTY keyboard and a pen stylus.

Up to date Streamezzo Rich Media Client is now available on S60 on Symbian OS handsets 2nd Edition and 3rd Edition (including the Nokia N96, the Nokia E71 and the Nokia E63), S60 5th Edition (the Nokia 5800 XpressMusic) and UIQ 3.

With Streamezzo's Mobile Open Development Platform, service providers and mobile operators can extend the deployment of their Rich Media Application portfolios to all major operating systems: Android, BlackBerry, Brew, iPhone, Java, Linux, Symbian (including S60 5th Edition) and Windows Mobile.

BTI today announced its newest solution targeted to address the massive data demand on backhaul networks using the BTI 7000 Series' multi-layer metro bandwidth aggregation capabilities. The BTI 7000 Series combines OTN-enabled WDM and Carrier Ethernet to scale capacity, supports profitable growth of new wireless data services, and ensures a seamless evolution to IP over Ethernet for 4G wireless backhaul.

Ethernet is increasingly prevalent in wireless and backhaul service provider networks as a cost-effective, high capacity data traffic offload connection from base station to MSC, overlaying existing TDM (SONET/SDH) connectivity.  The BTI solution uses the BTI 7000 Series to provide flexible Layer 1 and Layer 2 backhaul to enable the convergence of TDM transport (SONET/SDH) with Ethernet-based data connectivity in an ultra-compact, 2RU chassis.  High density BTI 7000 Series modules for the solution include the 10-port Multiprotocol Muxponder (MXP) and packetVXTM Ethernet service module. 

The 10-port MXP provides aggregation of SONET/SDH and Gigabit Ethernet onto 10G wavelengths; software programmable ports simplify migration from SONET/SDH to Gigabit Ethernet without changing client service modules.  The 10-port MXP's innovative distributed add/drop capabilities enables the aggregation of multiple access nodes to the MSC hub on a single wavelength with rapid 50ms protection switching for high availability.  For service providers deploying new tower solutions based on Carrier Ethernet, the BTI 7000 Series' packetVX modules deliver high GbE fan-in and 10GbE interconnect that is tightly integrated with BTI's WDM layer.  packetVX's Carrier Ethernet implementation provides the scalability, SLA enforcement, OAM functionality, and capacity to ensure  4G readiness of today's network deployments, simplifying migration strategies.

"Deployment of packet optical backhaul network solutions for 3G and 4G requirements provides a high capacity, transparent architecture to deliver the IP-based, high-speed connectivity that supports a graceful evolution to 4G", said Peter Green, Product Manager, Packet Solutions Portfolio, BTI Systems.  "The BTI solution supports higher bandwidth rates at attractive cost per Mbit that cost-effectively broadens the applicability of WDM as the fiber footprint continues to expand within backhaul networks."

The BTI 7000 Series' multiple chassis options, modular configuration capabilities, and outside plant deployable network elements simplify deployment at metro aggregation and core sites within backhaul networks.  The platform's operational value and combination of OTN-enable WDM and Carrier Ethernet addresses 3G data bandwidth capacity augmentation today and ensures a network that is ready to deliver the IP-based, high-speed connectivity required for  4G evolution. 

Independent network planning and optimisation consultancy, AIRCOM International has today announced a partnership with Aria Networks, a provider of forecasting, planning and optimisation solutions for fixed-line and mobile network carriers.

Under this partnership AIRCOM will market, distribute and support Aria's iVNT software suite to its partners and mobile telecoms customers around the world.

Backhaul transmission infrastructure transformation is an important part of most mobile operators' strategies, but the planning and optimisation of these networks is complex, time-consuming and requires highly skilled staff. AIRCOM, with over 3.5 million man hours experience of network optimisation and design will leverage Aria's iVNT suite to provide products and solutions that will enable its customers to reduce the complexity and time it takes to plan the backhaul network.

"In this current economic climate and with the ever-increasing demand from the user to provide high-speed data access, operators need to ensure that their backhaul network cost-effectively meets the demands of their customers. AIRCOM is increasingly seeing the need from our customers for the planning and optimisation of the entire network infrastructure - from the handset to the core, but with a new focus on the transformation of the capital-intensive mobile backhaul infrastructure," said Ricky Watts, AIRCOM's director of solutions and innovation.  

"Having spent many months evaluating the currently available products in the market, AIRCOM has found in Aria's iVNT suite an ideal extension to its' own extensive ENTERPRISE product portfolio. Through the joint AIRCOM/Aria partnership, mobile operators will be able to plan and optimise all parts of their fixed-line and radio infrastructure with solutions directly available from AIRCOM. We can better help our customers save capital expenditure and bring operational efficiency to these backhaul networks," Watts continued.   

Aria's iVNT is an intelligent and flexible, multi-technology planning suite that enables AIRCOM to offer its customers an advanced set of planning capabilities. It provides design, planning and optimisation support for technologies including IP, MPLS-TE, WDM, GMPLS, Ethernet, SONET/SDH, and VPNs and has advanced multi-layer capabilities.

"AIRCOM is regarded as the leading provider of planning solutions to the mobile market with an extensive world-wide customer base," said Tony Fallows, Aria's CEO. "This partnership means mobile carriers can fully benefit from our unique iVNT product suite, as AIRCOM can market, implement and support our solutions to customers who are currently beyond our reach."  

Actix, a specialist in automatic optimization solutions, is to deliver the world's first commercial Self-Optimizing Network (SON) system for LTE networks during 2009.

SON virtually eliminates human involvement for network planning and optimization and is a central element of the vision advocated by both the 3GPP and the Next Generation Mobile Networks Group, enabling a new way of managing the performance and maintenance of 4G radio access networks.

Managing the radio access network already accounts for a large part of operators' total operational costs and LTE networks are set to inflate these costs further as operators strive to meet the enormous capacity demands, which users are expected to inflict on mobile networks through high bandwidth data services. The introduction of LTE will mean operators have to learn about very new and very different ways to manage the RAN more efficiently, more intelligently and at a lower cost.

"Actix' SON solutions will save mobile network operators more than 60% of their operational engineering costs because an enterprise-scale SON system can harvest massive amounts of live network data, collate it in real time, accurately diagnose and prioritize huge numbers of problems and then fix them, automatically, live, online," said Chris Larmour, Actix CMO. "SON is one of the main reasons we have been pushing so hard to build a reliable, enterprise grade platform over the last three years. It's only when you combine this kind of scalable operational platform with RF optimization know-how that you get a true SON solution. Actix will be delivering SON nodes to advanced LTE customers later this year" he continued.

SONs are intelligent networks where base stations self-optimize their operational algorithms and parameters in response to changes in network, traffic and environmental conditions. If a cell or site should fail, self-healing methods are also implemented to resolve any resulting coverage/capacity gaps. As operators expand their networks with the addition of new base stations they will be self-configured in a ‘plug-and-play' fashion.

Actix' SON solution builds on the company's existing capabilities to enable fast, accurate and reliable engineering fixes to be generated and applied automatically to the radio access network in real time. In a new departure for the company, Actix will also be providing SON as a packaged network node, running on reliable, scalable hardware platforms.

"Actix is uniquely positioned to deliver true SON solutions because we have 20 year's automatic RF optimization experience, and this application combines many of our existing capabilities," said Richard Kateley, Actix CTO. "We already have the largest library of vendor-neutral data interfaces in the industry, some of the best radio network optimization know-how encapsulated in pluggable software modules, the world's only real-time RF diagnostic solution, and Actix One - our enterprise-grade network status management platform - is routinely processing terabytes of network data every day in live deployments. This combination of components is unique to Actix, enabling us to deliver the world‘s first live, online SON system for operational LTE networks during 2009."

Roamware, a provider of mobile roaming solutions, has announced the launch of Data Tariff Advisor and Roaming Service Controller.  Both products enable operators to meet proposed European Union regulations mandating the introduction of tariff transparency, control and safeguard mechanisms for roaming use of data services. The solutions are said to seamlessly address the regulatory requirements while transforming them into revenue generating opportunities for operators; improving customer retention, increasing roaming data usage and reducing fraud.

The Data Tariff Advisor is a new module of Roamware's world leading Outreach Messaging (OM) product, specifically focusing on the nuances of the Tariff Transparency regulation proposed to come into force in 2009. It supports data tariff notifications, as an evolutionary step from the voice/SMS tariff notifications already in common use, and delivers personalised notifications to roamers.

The Roaming Service Controller solution enables voice and data service control, meeting the regulatory requirements for subscriber-defined usage limits, proposed for 2010. It monitors the usage of voice, SMS and data services, empowering users to proactively control roaming data charges with self service mechanisms that pre-define usage thresholds. It provides warning notifications and restricts access to prevent subscribers from breaching their thresholds.

The modular nature of both solutions enables operators to gradually achieve compliance in alignment with the regulatory timeframe. Moreover, the transparency and control that the solutions afford is expected to increase roaming usage of data services by allaying consumer fears of bill shock. Operators will also be able to maximise existing roaming margins by minimising fraud and invoice disputes, while leveraging business intelligence on roaming rates to improve their marketing plans.

"In the ever changing roaming market, revenue assurance is increasingly critical for operators who need to protect their margins" said Bobby Srinivasan, President & CEO of Roamware. "Roamware is constantly innovating to help operators cost effectively introduce solutions that will enable them to meet regulatory requirements while improving customer retention, increasing roaming data traffic and reducing fraud".

LHS, part of the Ericsson Group, and a provider of telecom billing and customer care systems across the wireless, wireline, and IP telecom markets worldwide, today announced the launch of its new BSCS iX Release 3 software at Mobile World Congress.

With BSCS iX Release 3, LHS provides a new version of its end-to-end charging, billing, and customer care system. Its open state-of-the-art architecture is highly business adaptive, enabling stepwise modular upgrades in line with changes to the business environment. This means that BSCS iX Release 3 can meet the end-to-end requirements of entry level communication service providers with high growth potential or can easily be integrated into the complex IT environment of mature businesses with highly demanding large scale subscriber bases.

New features and capabilities in the new release reflect the industry's trend towards next generation business models. This includes even greater flexibility and more comprehensive wholesale business and partner management as well as features supporting business models for new all-IP based services. At the same time, this is LHS' first release with advanced reporting and integrated business intelligence capability, for which they integrated SAP BusinessObjects software. With its latest release, LHS recognizes the strategic importance of billing data and the need to make it easily accessible for business performance analysis and strategic decision making.

"BSCS iX Release 3 allows customers to offer the innovative value added services, personalized multi-service packages and the high level of customer focus that are critically important as competition moves away from just price and alternative business models emerge. Moreover, it delivers the essence of convergence; enabling them to offer the simplicity, convenience and choice that subscribers increasingly demand," said Dr. Jens Trötscher, CTO of LHS.

"We consider the Mobile World Congress to be the ideal forum for the launch of the latest development of our strategic product roadmap. In line with the conference's theme of 'Think Forward', BSCS iX Release 3 is geared to empower communications providers to meet the increasing next generation service demands of their customers, coupled with even higher levels of efficiency and lower cost of ownership," he added.

Jinny Software, a global supplier of messaging and media platforms to mobile network operators, today announced that it has met the needs of Zain Tanzania for a Service Delivery Platform (SDP) with Jinny's Service Oriented Environment approach to service delivery, which has provided the operator with a suite of integrated solutions including Jinny's SMSC, Message Router, VoiceSMS and Voicemail products. Together with Jinny's Ringback Tone Server and Charging Gateway, already implemented on the network and generating high return-on-investment, these products which are built on Jinny's standard platform environment provide the operator with a fully integrated and effective service delivery solution.

Zain Tanzania required a comprehensive VAS strategy, including a Service Oriented Environment approach. Jinny addressed a number of key operator challenges, which focused on improving speed of service introduction and time-to-market, the need to manage OPEX and CAPEX and the requirement for full call completion and ARPU-generating solutions. 

Jinny recommended, and implemented, an integrated solution where all components are interconnected and use a common interface to the external world.  With one interface to the billing system, all VAS components can be rated and a single command can be sent to the IN system for charging.  A major factor in the selection for Zain Tanzania was the product integration built into Jinny's solutions, making it unnecessary for the operator to become involved in complex integration issues between VAS components.

"We are very satisfied with our experience with Jinny Software", says Alexis Indenge , IT Director of Zain Tanzania, "their consultative approach to our challenges and the solution strategy proposed was very welcome and their Service Oriented Environment tactic meets our Service Delivery Platform needs perfectly. Our experience working with them has been very positive and rewarding." 

George Yazbek, Strategic Marketing Director of Jinny Software, explained, "Effective service delivery relies on assets used in the normal, everyday functioning of most mobile networks. Operator inventories already include a plethora of solutions for the delivery and execution of new subscriber services, solutions which, when used individually, provide a specific function, but when employed en masse in an integrated manner, can create their own powerful Service Delivery Environment.

"Without the need for new and complex protocols to drive even more complex Service Delivery Platform solutions, these key operator assets are the strengths which can be leveraged now, to implement effective, long-term service delivery strategies. We are delighted that Zain Tanzania has adopted our service delivery approach," Yazbek concluded.

Jinny's Regional Director, Aniket Deuskar, added, "Our strategic engagement with Zain Tanzania on this deal illustrates Jinny Software's ability to be a solution provider bringing strong solutions to the table and not just powerful, stand-alone products. We look forward to strengthening our co-operation with Zain Tanzania in the future."

Viaccess, a France Telecom company and specialist in conditional access and RRD, the world's first DVB-H service integrator, announced today an end-to-end mobile TV security solution, based on the OMA BCAST SmartCard Profile standard.

The joint offering ensures full interoperability between the Viaccess purple-TV conditional access system and the RRD ready to deploy, multi provider end to end architecture. The OMA BCAST Smartcard profile protects mobile TV services via the use of a SIM card. The success of this trial will allow OMA BCAST compliant handsets to access premium mobile television services.

Viaccess's Conditional Access System dedicated to OMA BCAST Smartcard Profile standard handsets provides enhanced security and security management, thus reducing SIM management costs for Mobile Operators. This solution is compatible with any handset compliant with OMA BCAST Smartcard Profile. This solution takes advantage of the outstanding experience of Viaccess in the pay TV business and the related security challenges.

RRD has provided for the past three years full amanaged service to 3 Italia and for its DVB-H service. In addition, RRD has provided the design, planning and deployment of the nationwide DVB-H network with coverage for 40 million people in Italy, 75% of the Italian population. Currently RRD operates in several geographical areas in the world with activities such as business consultancy, system integration and system deployments in all fileds of digital broadcasting.

Our partnership with RRD demonstrates our full interoperability with the Broadcast mobile TV market," explains François Moreau de St Martin, Viaccess CEO. "We believe the best value we can propose to our clients is turning the best in class products into immediately deployable solutions, and minimise integration costs.  We are proud RRD joins our  ecosystem of  partners to ensure compatibility of our solutions with the complete chain of broadcast equipment and receivers."

Franco Ferri, General Manager for RRD, commented: "We have been  very pleased to work with Viaccess, a leader in the security solutions for broadcasting and now a forerunner in the mobility arena. They have proven to be interoperable with the open standards solution that we propos, and we believe that the inclusion of Viaccess in the range of technologies deployed by RRD will benefit the entire Mobile TV ecosystem."

NeuStar today announced that it has worked with Telecom Italia to launch TIM I'M, a new service that enables Telecom Italia's 35.3 million customers to communicate in more innovative and efficient ways through a presence-enabled communications contact list. NeuStar delivers mobile IM services to all major operators in Italy: Vodafone Italy, 3 Italy, WIND and Telecom Italia.

The TIM I'M service is a mobile phone application that provides detailed presence information about friends and contacts. Users can see which of their contacts are available and how they would like to communicate - be it via Instant Messaging, SMS, MMS or voice - all from one integrated application on the phone. Users can choose who to communicate with, and just as importantly, how to communicate with them.

TIM's I'M service also seamlessly integrates the use of Windows Live Messenger and Alice Messenger into the application. I'M enables users of these mobile IM services to communicate with friends and IM buddies on different mobile IM services from one central point on the phone.

Telecom Italia worked closely with NeuStar to create the application, which builds on Telecom Italia's successes with mobile instant messaging to date.  The I'M application is one of the most successful dedicated presence-enabled communications services commercially available in the world. 

"NeuStar believes in the power of presence as an enabler of context-based communications," added Guenter Krauss, general manager of NeuStar NGM. "Forward-thinking operators like TIM know that their customers have more choices than ever. By launching the I'M application, Telecom Italia and NeuStar have worked together to offer an unrivalled communications experience to the user that not only supports the GSMA RCS initiative, but also provides the next generation user experience. I congratulate Telecom Italia on their pioneering approach, and look forward to continued success with them."

The I'M service is initially compliant with 20 handsets (Nokia's 6210, E51, E61, E65, E66, E71, E90, N73, N78, N79, N81, N95, N96, N73, N78, and N95; Samsung's i450, i550, and L870; and LG's KT615), and will soon be available on a wide range of Telecom Italia's other most popular phones. 

Sony Electronics and Qualcomm today announced that Sony has selected Qualcomm's Gobi mobile Internet technology for use in its VAIO notebook PC lines. 

The embedded Gobi solution enables notebook users to expand beyond Wi-Fi hotspots so they can experience a high-speed connection to the Internet via 3G cellular connectivity. Sony is the first notebook manufacturer to make Gobi technology a standard feature in several of its PC models.

VAIO notebooks will initially feature Gobi technology in three of the ultra-portable models, including the VAIO Z, TT and new P series. VAIO models utilizing Gobi technology may vary by region.

"By embedding Qualcomm technology into our notebooks we are offering our customers an attractive combination of performance and ease of use," said Mike Abary, senior vice president of VAIO product marketing at Sony Electronics. "We expect Gobi 3G connectivity to be a sought-after feature and a significant enhancement."

Gobi-equipped notebooks provide fast, secure and convenient built-in mobile broadband access and GPS functionality over wireless 3G cellular networks, freeing users from having to carry external data cards or search for Wi-Fi hotspots.

The technology enables users to send and receive email, upload or download photos, receive instant updates to social media sites, and access a wide range of software applications over the Internet on their notebooks - all through 3G cellular networks. A service activation charge and other fees apply.

"Sony's introduction of Gobi-equipped VAIO notebooks makes embedded mobile broadband increasingly more accessible to consumers, allowing them to enjoy the freedom of 3G Internet connectivity on some of the industry's most appealing laptops," said Mike Concannon, senior vice president of product management for Qualcomm CDMA Technologies. "For both business and consumer users, Gobi technology is quickly becoming a standard for embedded mobile broadband in a wide range of notebooks and sub-notebooks."

Embedded Gobi solutions include Qualcomm's MDM1000 chipset, associated software and APIs, and a reference design for supporting EV-DO Rev.

Vodafone's 'most affordable mobile phone ever', and Vodafone's first own branded consumer GPS mobile phone will launch in the coming months, as part of a range of value Vodafone branded handsets.

The Vodafone 835 is Vodafone's first consumer 3G mobile phone with built-in GPS made specifically for the Vodafone Find and Go navigation application and the extensive range of Vodafone's mobile internet services. The mobile is a slim candy style available in a premium silver metal finish with a 2.4 inch colour display, suitable for email and mobile browsing. Key features include embedded Vodafone Music and Google Maps, support for email, MMS, Vodafone Messenger for instant messaging, 2MP camera, a second camera for video calls, BlueTooth, FM radio, and a slot for extra memory. The Vodafone 835 will be available across Europe from spring on contract.

Also joining the range are the Vodafone 735 and Vodafone 736 The Vodafone 736 is a compact, affordable and stylish slider mobile with a 2 inch colour display suitable for email and mobile internet, and comes complete with Google Maps, Vodafone Music and Vodafone Messenger. It also has a 2MP camera, BlueTooth, FM radio, and a slot for extra memory. The Vodafone 735 is a candy bar version of the mobile. The Vodafone 736 will be available in rose, white and silver, while the Vodafone 735 will come in black, and be available in Europe from the spring on pre-pay.

The Vodafone 135 is a candy bar style mobile designed to make mobile communications affordable in developing markets thanks to a short two line black and white display suitable for calls and texts.  Its design makes it the most affordable phone of its kind on the market. It will be available in the summer in black in developing markets on pre-pay.

The Vodafone 235 is a candy bar style 2G mobile with a 1.5 inch colour display and FM radio, suitable for calls and texts. Other features include a vibrating alert, alarm clock, a speakerphone and headset jack, polyphonic ring tone functionality and games.  The phone will be available in black from the spring, mainly in developing markets.

Vodafone 527 and 533 ‘Catwalk Collection'
Following the success of the Vodafone 527 Rainbow range of mobile phones, Vodafone will launch a new ‘Catwalk Collection' of Vodafone 527 mobiles in bright and sporty spring colours: violet, ice, rose, lemon and sky. The Vodafone 533 slider mobile will also boast this season's new look classic colours: gold, candy, ice, violet and petrol.

Available in Europe from March, these handsets are great value for customers who want a stylish, great value mobile with a built-in camera, MMS, FM radio, MP3 player, Bluetooth and external memory slot.

Patrick Chomet, global director of terminals for Vodafone Group, welcomes the new additions. "In Europe we recognise the importance of keeping design fresh by introducing seasonal collections as well as making services like sat nav available on specifically designed, good value handsets. Such versatility of design will add further opportunity for us to continue to deliver on our data strategy," he says.

"We're really pleased to be building on the success we have achieved over the last two years, giving millions of customers access to mobile communications, in some cases, for the first time. In order to ensure we continue our success and offer customers great value, good design, quality and style, we continually review and refresh our range. The Vodafone 135 and the Vodafone 235 in particular offer something new for those people who want to own a mobile for the first time," he says.

At the 2009 Mobile World Congress, RAD Data Communications is exhibiting its advanced multi-generation cell site gateway, which enables a smooth migration to next generation networking by backhauling 2G, 3G and 4G mobile traffic over all-IP fiber infrastructure, DSL and SDH/ATM backbones.

The ACE-3220 cell site gateway is specifically designed to accommodate the rapid expansion in cellular backhaul traffic resulting from the widespread deployment of new mobile broadband services. The ACE-3220 minimizes operating expenses (OpEx) and capital expenses (CapEx) by simultaneously delivering GSM, UMTS and next generation 3GPP/LTE traffic over packet-based transport networks. This is achieved through pseudowire technology and enhanced clock recovery mechanisms such as 1588-2008 and synchronous Ethernet. The device's advanced Quality of Service (QoS) features simplify service provisioning and control to shorten rollout time. The ACE-3220 also features an option to enhance throughput in 2G networks using GSM Abis interface optimization.

"The ACE-3220 incorporates all four of the critical elements that are necessary to provide the versatility required to replace SDH with fiber as the backhaul transport media," explains Ronen Guri, Director of Product Management and Business Development for Mobile Backhaul Solutions at RAD Data Communications. "These are accurate clock synchronization, pseudowire as an enabling technology, advanced Ethernet OAM capabilities, and resiliency," he notes.

Tomorrow's Backhaul Architecture
Until now, most mobile operators have been upgrading their backhaul networks to meet the demands of HSPA, and eventually LTE, by deploying one network for data and a separate one for time-sensitive legacy traffic such as voice.

"Mobile operators and backhaul transport providers will want to examine the ACE-3220 for their mobile backhaul networks, since it is designed to solve the basic problems of moving forward now to a packet backhaul - it can be used to deploy an end-to-end pseudowire solution to simultaneously backhaul 2G and 3G traffic over fiber," states Michael Howard, Principal Analyst and co-founder of Infonetics Research. "This is a means to the providers' real target architecture of a single packet backhaul network, as opposed to the two network 'hybrid' or 'dual backhaul' approach currently being used for HSPA offload."

comScore, a specialist in measuring the digital world, and Mobile Enterprise, today announced that the firms will partner to offer analytics tools to plan, evaluate and manage mobile messaging campaigns while allowing operators to protect consumers from fraud, spam and abuse.  The tools will integrate with comScore's powerful syndicated digital media measurement service to provide consistent metrics and analysis across messaging and browsing behaviour.

"While messaging has become enormously popular for communications between people and now between people and brands, the tools that mobile operators need to measure and manage it are typically in their infancy," said Tony Riley, CEO, Mobile Enterprise. "The power of messaging; which is pervasive as a medium and commerce solution, requires the highest level of accountability for measuring effectiveness.  This must be balanced by the need for operators to protect their customers from fraud, spam and abuse so they may comply with and mitigate increasing regulation."

According to comScore, mobile messaging is used by 80 per cent of people in Western Europe (France, Germany, Italy, Spain, and the UK) and is increasingly being used as a marketing platform, with 49 per cent of mobile phone users reporting they received an advert via SMS in November. comScore reports that 8 per cent of people who received an advert via SMS in November responded to it.

"Eight percent is an impressive response rate, and that's without sophisticated tools for marketers to use to target an individual based on even their most basic demographic details," observed Paul Goode, senior vice president, comScore Mobile Census Solutions. "The mobile messaging insight that we can offer to mobile operators and marketers will allow this medium to realize its full potential by taking the guesswork and waste out of messaging campaigns."

Mobile Enterprise, which provides tools to mobile operators to analyse messaging and mobile transactions, has partnered with comScore to measure mobile messaging and provide syndicated audience data for operators and media owners. Anonymised demographic details and mobile content usage data from comScore's leading mobile media measurement services are fused to Mobile Enterprise's messaging data to create a rich user profile that can be used to target messaging based on characteristics about the consumer and their mobile usage patterns.

Together, the companies will allow both media owners and operators to understand the demographics and behaviour of participants in messaging campaigns and will be able to measure a campaign's effectiveness, down to five-minute intervals. In addition, the service manages opt-out and failure messages, enabling compliance with regulations and improved efficiencies. 

 "The cost of mobile messaging campaigns extends far beyond messaging fees," commented Riley. "There is also a high price associated with customer support needed to address complaints and billing errors, lost revenues from billing reconciliation errors, as well as the potential of losing customers who are annoyed by spam or other irrelevant messages.  There is also a threat of additional costs to support the regulation that is inevitable without sophisticated operator tools to improve machine-originated messaging and protect consumers."

 Working with mobile operators and industry bodies, comScore and Mobile Enterprise have developed cross-operator solutions that offer complete visibility into messaging campaigns, offering a comprehensive view of all messages received or sent by the operator's own subscribers in the context of the market and channel. All messages are categorized by: message type, sector, client brand, campaign, aggregator/agency, volume, value and response rate. The resulting data can be re-used by mobile operators to improve business intelligence systems, such as CRM, customer service and operations.

"Syndicated mobile market intelligence for messaging campaigns has been a blind spot in the mobile analytics business," commented Goode.  "Mobile Enterprise's work with network operators has established the firm as the leading source for business intelligence for mobile messaging.  When combined with comScore's powerful syndicated digital media measurement tools, we can deliver what both marketers and mobile operators desperately need: reliable metrics to target and segment audiences, complete transparency in the evaluation of mobile messaging campaign effectiveness and consumer protection from unwanted or malicious messages."

At the GSMA Mobile World Congress, Adobe Systems and Nokia Corporation have announced a $10 million Open Screen Project fund designed to help developers create applications and services for mobile, desktop and consumer electronics devices using the Adobe Flash Platform.

The new fund is a result of the Open Screen Project, an industry-wide initiative of more than 20 industry leaders set to enable a consistent experience for web browsing and standalone applications. Additional Open Screen Project partners are expected to join the fund in the future.

"We are excited about the Open Screen Project Fund and the possibilities it offers to designers and developers worldwide," said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. "With close to 40 percent of all new mobile devices shipped with Flash Lite in 2008, the fund will enable more developers to bring their rich content and services to a large number of mobile users."

"The Open Screen Project Fund encourages the use of Adobe tools and existing developer skills to create exciting and unique Flash applications for millions of Nokia devices," said Tero Ojanpera, EVP, Nokia Services. "Our end goal is to support these developers with resources, build awareness around the creative possibilities with Flash and help bring these innovative experiences to market through Nokia distribution channels."

Developers are invited to submit concepts for applications that are based on the Adobe Flash Platform, will run on Nokia devices, and will work on multiple screens, including mobile, desktop and consumer electronics devices. Applications will be reviewed for how innovative and compelling the user experience is, how robust the application or planned implementation is, and how well it exploits the capabilities and features of Nokia devices, Adobe Flash and Adobe AIR, which enables developers to use proven web technologies to build applications that extend outside the browser.

Projects submitted for development will be reviewed by a group of multi-screen application and services experts from Open Screen Project partners including Adobe and Nokia. Focus areas include: entertainment; social networking; productivity; gaming; news and information. Developers retain all rights to their applications while Adobe and Nokia have the right to evaluate, test and promote the content.