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Dynamic Logic, a Millward Brown research company, has announced the aggregate results of mobile branding research studies for an early look at mobile advertising performance. The company has completed over 30 AdIndex for Mobile research studies in the US and the UK to measure the branding effects of mobile advertising campaigns across a number of industry sectors, including alcohol, automotive, consumer electronics, FMCG, entertainment, financial services, retail, telecommunications, and travel.  The campaigns included display ads on mobile WAP sites and downloadable mobile applications.

Comparing people exposed to the mobile campaigns to those not exposed, the initial performance averages from 21 studies suggest that mobile advertising can be an effective medium for raising top and bottom funnel brand metrics.  An average increase of +23.9 percentage points in Mobile Ad Awareness shows that these campaigns generally cut through and grab users' attention.  Average increases in Brand Favourability and Purchase Intent of +5.4 and +4.7 percentage points, respectively, support the ability of mobile advertising to change consumers' attitudes towards a brand and to drive intent to purchase.

Part of the reason for these positive increases may be a result of the newness of the medium, says Dynamic Logic.  People may be intrigued by advertising they see on their mobile phone, which is displayed on a smaller screen and in a less cluttered environment compared to the Internet, so they may tend to pay more attention to it.  More research and campaign analysis is needed to help marketers understand what will continue to work best on mobile devices.   

"Planning a campaign around new media is challenging and research continues to become more important," says Caroline Jones, director of Starcom MediaVest Plus.  "While this initial research is a great start, we need to continue to share our learnings from mobile marketing campaigns so these early averages can expand into a valuable benchmarking resource going forward."

"While these results are only based on a small number of campaigns and should be used as directional increases, we realise it is important for our clients to begin comparing their mobile campaign's effectiveness to an industry average," says Angela Whitelaw, director of client services, Dynamic Logic.  "As we measure more campaigns, we will continue to build these averages into a normative database that can be used to help marketers understand what's working and what's not on mobile.  Ultimately, we'd like to have norms that can be used for mobile campaigns in the same way our MarketNorms database is used for online performance benchmarking and planning."

"Having initial averages to compare our clients' campaigns' performance will serve as a guideline to what's working and what's not in these early stages of the medium," says David Fieldhouse, mobile manager, MediaCom.  "It's exciting to see this normative information around mobile's impact on branding become available, as it offers our clients some insight on how to best use mobile."

LG Electronics has today unveiled the LG-KC910, the first 8 megapixel multimedia phone with a full touchscreen interface. It is said to boast top-of-the-range camera capabilities, the latest multimedia features and at just 13.95 mm thick, it's also claimed to be he slimmest 8 megapixel camera phone on the market.

"The LG-KC910 follows the success of the LG Viewty, the brand's multi million selling camera phone. LG has once again combined a high-end camera with a full size touchscreen interface to provide the ultimate multimedia experience - in yet another world first device," said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. "According to our customers, touchscreen is essential for fully utilising high-end multimedia features and the LG-KC910's interface has been developed to meet these requirements."

Research specialist, comScore, has today reported that after a slower start,  the United States has caught up with Western Europe in the adoption of 3G with 28.4 percent of American mobile subscribers having 3G devices versus 28.3 percent in the largest countries in Europe. 

According to comScore, the number of U.S. subscribers with 3G enabled devices has grown 80 percent to 64.2 million during the past year. The market has responded enthusiastically as mobile vendors have rolled out their enhanced networks and a new crop of 3G enabled devices. The only individual major European countries exceeding the U.S. in 3G penetration are Italy and Spain.

"For years, the American mobile industry has aspired to the level of sophistication of the European market," observed Mark Donovan, senior vice president and senior analyst, comScore. "Today, Americans have finally caught up with Europeans in adoption of 3G.  The advancements in 3G network technology and the introduction of sleek devices into the U.S. market have paid off as adoption of mobile media continues to grow at a rapid pace."

Operators should look to prepaid offerings to maximise the mobile broadband opportunity in Q4 2008, rather than pinning their hopes on mobile broadband substituting fixed services, according to a new report by global advisory firm Ovum, titled 'Mobile broadband operator strategies in Western Europe'.

The research, which highlights the approaches available to operators in maximising the opportunity for mobile broadband, finds that mobile broadband services are best positioned as complementary to fixed.

"Fixed broadband penetration across Western Europe is simply too high," commented Steven Hartley, senior analyst at Ovum and the report's author. "Mobile broadband can not compete with fixed on speed or capacity, particularly as high bandwidth applications such as IPTV take off."

There will be some consumer segments for which mobile broadband could be a realistic substitute for a fixed service, such as students and itinerant workers; those in short-term shared or rented accommodation; and those simply unable to access a fixed services. But, according to Hartley, the window of opportunity to target these segments is closing rapidly:

"The size of the substitution opportunity is limited and operator activity to date means these segments are becoming saturated. Therefore, the potential for a long-term fixed mobile substitution strategy in Western Europe in the future looks unlikely."

Ovum says that operators in Western Europe to date have focussed on maximising the potential of mobile broadband through contract offerings. This makes sense as a customer locked into a contract provides a stable revenue stream.

However, the pool of customers willing to commit to an average of a two year contract for mobile broadband will naturally shrink over time. This is particularly true where mobile broadband is most likely to be used in addition to a fixed broadband service. Furthermore, as the cost of USB modems (or dongles) continues to fall a major barrier for entry is removed for the consumer. For the operator this also means no hardware subsidy to recoup, says Ovum.

As a result, Ovum is predicting that the next opportunity for mobile broadband in Western Europe will be prepaid offerings. With a prepaid approach operators can attract users who appreciate the mobility and simplicity of mobile broadband on some occasions, but are unwilling to commit to a long-term contract. As such, it is a model in which mobile broadband complements the already high fixed broadband penetration in Western Europe.

"What's more the timing for a focus on prepaid is perfect. With Christmas approaching everyone wins - those purchasing a bundle as a gift have no contract commitment, end users have a flexible mobile broadband service and operators gain new customers and revenues," concluded Hartley.

Purchases via mobile devices of digital and physical goods, contactless NFC (Near Field Communications) transactions and money transfers will together generate transactions worth over $600bn globally by 2013, according to Juniper Research's Mobile Payments Study. The figure represents the gross value of all the items being purchased or the value of money being transferred.

The report determined that while the mobile market today is dominated by digital goods purchases such as ringtones, music, games and infotainment, there are three high potential markets which offer major new opportunities for the future: contactless NFC, mobile money transfer and physical goods purchases via mobile devices.

Report author Howard Wilcox commented: "We're forecasting that all segments of the market will see growth over the next five years, driven by both the rapid availability of exciting, easy to use services, and the continued growth in mobile subscriber penetration, particularly in developing countries. As well as becoming multifunctional devices for many users, mobiles will become wallets that people won't leave the home or office without."

Highlights from the report are said to include:

  • Global annual gross transaction value will grow over 10 times between 2008 and 2013
  • Juniper Research's 2008 forecasts show an increased growth rate of the global mobile subscriber base than previously, with in excess of 1 billion new users by 2013
  • The top 3 regions for mobile payments (Far East & China, W. Europe and N. America) will represent over 70% of the global mobile money transfer gross transaction value by 2013.


Sony Ericsson Developer World has announced the release of the Sony Ericsson Beta Software Development Kit (SDK) for Windows Mobile 6.1, a set of tools, plug-ins and documentation that allows developers to build and test XPERIA Panels and applications for Windows Mobile 6.1 to be used on the XPERIA X1 phone. The SDK and accompanying documentation will be freely available to all developers to download.
The Sony Ericsson SDK for Windows Mobile 6.1 will allow a wide range of developers and content makers to develop, test and deploy Web and native Panels for the XPERIA X1. The Panels are lightweight applications that extend the phone's ‘Today Screen' API to provide a fully customisable user interface on the XPERIA X1.
"With the release of the SDK for Windows Mobile 6.1, we are inviting developers and content creators to capitalise on the vast opportunity offered by mobile content in the coming years," says Rikko Sakaguchi, CVP and Head of Creation and Development at Sony Ericsson. "This is yet another milestone in Sony Ericsson's commitment to provide our partners with a complete, rich and open development environment that catalyses innovation and variety in mobile content and gives the best user experience to the consumers."

The SDK combines development tools for Microsoft Visual Studio with guidelines and resources designed to get developers deploying XPERIA Panels quickly and easily. A built-in XPERIA X1 phone device phone emulator enables developers to build and test Panels directly on their PCs without resorting to phone hardware. Integration with Microsoft Visual Studio also gives developers a set of predefined components for creating Panels that spares them having to spend time/resources creating code and allows them to start their Panel projects with a single mouse click. 

"Windows Mobile provides an open, flexible platform to help developers create rich applications and new mobile experiences," said John O'Rourke, general manager of the Mobile Communications Business, Microsoft Corp. "Developers can utilise this new toolset to build Xperia panels and open up a world of possibilities for people to interact with the X1 phone."

RADWIN, a provider of wireless broadband solutions, has announced the release of its WinLink 1000 5.8 GHz High-Power solution which complies with the latest ETSI regulation [EN 302 502 V1.1.1] allowing 4 watt maximum radiated power (EIRP). WinLink 1000 5.8 GHz High-Power incorporates a Dynamic Frequency Selection (DFS) mechanism as defined by the new ETSI standard. RADWIN says it has already received orders by a number of major operators for this solution.

The latest addition to RADWIN's portfolio, WinLink 1000 5.8 GHz High-Power provides carrier-class Ethernet and E1 connectivity with longer range and higher capacity than previously available in unlicensed bands.Geared for service providers and ISPs, WinLink 1000 5.8 GHz is said to be ideal for a broad range of telecom applications including access in rural areas, cellular and WiMAX backhaul and private network connectivity.

Eli Turgeman, RADWIN's Vice President of Product Management, said: "RADWIN is committed to European service providers and ISPs, and strives to be first-to-market with solutions that comply with the latest market standards and regulations. In WinLink 1000 5.8 GHz High-Power we have
designed a solution that meets European service providers' need for greater output power, allowing them to achieve higher operational range and greater capacity than ever before possible."

Sicap has developed features of its mobile application management tool for the delivery and updating of software to all major phones, regardless of their operating system.

According to Sicap, the announcement comes at a time when operators need to capitalise on the surge of interest in mobile software, triggered by the hype surrounding Apple's iPhone or Google's Android software and the downloading of iPhone-compatible applications from an on-line Apple site.

Tier-one operators and Internet companies are providing new downloadable software applications to leverage the full potential of mobile internet, but are quick to remind that they will only work within a given device's limitations. Sicap says its device management platform addresses the issue by carrying out live capability and 'vital statistics' device checks. Because the Sicap platform supports all device vendor software and device clients, administrators of the platform are fed a complete list of installed applications, their versions as well as other software and hardware details for each device in the network. The Sicap platform is also claimed to allow the subsequent installation, updating or removal of phone clients to ensure that software downloads work first time.  This usability is regularly quoted as being important in order to gain and maintain customer satisfaction, says Sicap.

The knowledge retrieved over-the-air enables an operator to run or to propose campaigns where mobile users receive PC-like actions for software version updating. Users are able to install and remove applications seamlessly, accept prompts for subsequent updating operations and gain control over application usage in an assisted manner.  Because the logical downside of third party applications is an increased risk of malware and virus attacks, Sicap integrates the application 'kill'  facility into its platform, enabling an operator to detect devices concerned in the network, advise affected customers of an attack, then disable and remove malicious programmes.

Sicap CEO Dominique Schmid said that "Sicap is accompanying operators in their strategy to implement new two-sided business models in which third party applications gain mobile network access. Designed to help all telecom players seamlessly exploit "smart-pipe" networks, Sicap business-enabling technologies will ultimately benefit the end-user and help build brand loyalty."

Application management and continuous provisioning of OMA-DM devices are marketed from the Sicap Device Management Center (DMC) and based on OMA DM SCOMO standards as well as proprietary manufacturer implementations. Supported natively by all recent Symbian and Windows Mobile based devices, Sicap says its use of open-standard protocols will encourage the overall development of mobile software and help bring the smart phone market back into balance.

Sicap application management is available as a managed service and can be deployed by an operator as part of a corporate offer for example.

Orange Business Services has today launched a set of SIM only tariffs for business customers. From £15 a month business customers will receive 300 inclusive minutes and 50 inclusive texts. Sharer SIM only options start at £45 a month including 1,000 talk plan minutes. International outbound calls are included in all tariffs.

The new SIM only tariffs are in addition to the dedicated business packages Orange Solo, Orange Venture and Orange Momentum. They are said to be designed to give business customers a more flexible way to join Orange without the need to purchase a new handset or sign up to a long term contract.

Martyn Lyne, director small and medium business, Orange, said, "We understand that some businesses may be feeling the pinch at the moment. Starting from only £15 a month our SIM only tariffs help businesses keep overheads low while still keeping business moving."

Zi Corp defends itself against Nuance: celebrates Nokia deal

Zi Corporation today announced that it received notice from Nuance Communications of a patent infringement lawsuit filed against Zi in the Federal Court in Toronto, Canada. The claim accuses Zi of infringing on the intellectual property of Tegic Communications with its Qix and eZiText products. Tegic was recently acquired by Nuance. The patents referenced by Nuance are Canadian Patent Numbers 2,399,961 and 2,278,549, both entitled “Reduced Keyboard Disambiguating System.”

Milos Djokovic, President and CEO of Zi stated: “Zi takes intellectual property rights seriously and has no reason to believe that it infringes any patent claims of Nuance.  This suit, in conjunction with the motion of contempt filed by Nuance on August 19, 2008 against Zi, represents a questionable course of action by Nuance in light of its failed proposal to acquire Zi at a low valuation on August 14, 2008. The timing of these motions raises serious questions as to the real motivation of these claims and we remain disappointed that Nuance is resorting to these tactics to acquire Zi without recognizing its full value. We will vigorously defend ourselves in this litigation proceeding and continue to examine all legal remedies available to us with respect to Nuance’s tactics.”

Zi reported on August 15, 2008 that it had declined to enter into negotiations with Nuance for a cash offer for Zi shares at a price of US$0.80 per common share, after Zi’s board of directors concluded that such proposal did not recognize the full value of Zi.

The news came as Zi trumpeted renewal of its License Agreement with Nokia Corporation for a multi year period. The License Agreement provides for the deployment of Zi’s eZiType and eZiText product offerings on Nokia’s wireless phones and covers a full suite of languages. The contract includes a significant initial payment to be paid after closing, and then quarterly installments from then on during the life of the contract.
“This is a banner day for our entire organization,” commented Milos Djokovic, President and Chief Executive Officer of Zi Corporation.  “Nokia is the world’s  number 1 manufacturer of mobile devices, with an estimated 40% share of global device market, selling approximately 437 million mobile phones in more than 150 countries in 2007.  This renewal expresses Nokia’s confidence in Zi as a key supplier and opens the door for further opportunities to work with Nokia on other projects. It is also a testimony to the employees of Zi who continue to work diligently in executing the turnaround strategy this management set in motion almost 2 years ago.” Djokovic concluded.

Nortel and LG Electronics have taken LTE  from the labs to the streets to complete the world’s first mobile LTE live air handover. Engineers at Nortel’s Research and Development Centre of Excellence in Ottawa showed streaming HD video on an early LTE mobile device from LG Electronics while driving at speeds of 100 kms per hour and moving between coverage sites. This advancement shows the capabilities of Nortel’s LTE solution in real world conditions and brings it closer to commercial readiness, which is expected by the end of 2009.

The milestone announced today shows that Nortel’s LTE solution can provide the reliable mobile coverage that today’s 2G and 3G network users depend on while offering much greater bandwidth, higher capacity and lower latency. Wireless networks provide pervasive coverage, keeping users connected as they move between coverage areas by handing connections over from one transmitter site to the next. Nortel’s LTE live air handover demonstrated this important capability. LTE helps bridge the gap between network demand and capability allowing operators to create a 4G wireless broadband network that can cover millions of mobile subscribers.

“Nortel continues to innovate in wireless technologies like LTE, leading the way to the next generation of true mobile broadband to support the demands of hyperconnected users,” said Richard Lowe , president of carrier networks, Nortel. “Today’s telecommunications market is experiencing a massive trend towards Hyperconnectivity  as more people and devices become connected. With the increasing popularity of bandwidth-intensive applications over mobile devices like laptops and smartphones, wireless operators need to prepare to offer a complete personal broadband experience.”

“Operators can leverage the capabilities of LTE to allow subscribers to take their personalized versions of the web - their videos, their social networks, their music, their business tools – with them wherever they are,” Lowe said.” Mature telecommunications markets can also maximize the content-rich applications and services enabled by LTE to drive new revenue.”

“Nortel, the LG-Nortel JV, and LG Electronics are accelerating the commercialization of LTE and showing consistent progress towards end-to-end interoperability to ensure alignment between infrastructure and devices,” said Jinsung Choi, head of LG Electronics’ Mobile Communications Tech Research Lab. “During our three years of collaboration we have set the bar for innovation in LTE, showing the world how true mobile broadband can bring us the highest quality communication and entertainment no matter where we are.”

The LTE demonstration was conducted over a network consisting of multiple cell sites and sectors served by Nortel’s eNodeB LTE base station and ATCA-based Access Gateway. The interoperability between Nortel’s network and the device from LG Electronics is based on 3GPP Release 8 Standard.

A recent poll by Comptel Corporation, a leading vendor of dynamic Operations Support Software (OSS), found that operators around the globe have not prepared their OSS for the advent of Fixed Mobile Convergence (FMC). The poll, carried out at Comptel’s annual user group, found that while 41 per cent of respondents stated their OSS was ‘somewhat’ ready, 39 per cent admitted to being completely unprepared for FMC. This was despite the fact that a majority of operators questioned were planning to deploy a FMC strategy in the short-term (50%).

When broken down by type of service provider, the poll demonstrated that mobile operators are lagging behind fixed line providers in terms of the readiness of their OSS. Whereas only 29 per cent of fixed line providers thought their OSS totally unready for FMC, a total of 71 per cent of mobile operators placed themselves in the same category.

Mr. Simo Sääskilahti, Senior Vice President Products and Solutions at Comptel commented: “These results are encouraging as they show that operators are keen to enjoy the fruits of FMC as soon as possible. That said, service providers need to ensure they have the correct software platform in place to ensure the transition to FMC is completed as smoothly as possible. Such software is already being used today, an example being Comptel’s convergent solutions. The problem arises when legacy, non-convergent software is being used in other parts of the operators’ OSS (for example billing systems). It is apparent that OSS vendors need to advise operators effectively on how best to move to a fully convergent OSS.”

FMC is the convergence of devices and networks that will allow a voice or data session be seamlessly carried over a variety of fixed and wireless networks. FMC will allow service providers to offer value-added services across multiple access media.

Sääskilahti continued: “It is up to operators to ensure their OSS is ready for FMC. Comptel’s Dynamic OSS solutions enable telecom service providers to deliver services flexibly and charge for them effectively in a converged or legacy environment. Our software allows operators to launch new services with a fast time-to-market and we already proving beneficits to customers deploying FMC solutions, such as Taiwan’s FarEasTone and many other of Comptel’s customers.”

Mobile Distillery, the leading specialist in software solutions for mobile application production and testing services, has announced the launch of Alembic, its unique device knowledge database and device characteristic search engine. Alembic offers the most comprehensive and widely tested insight into the behaviors and capabilities of the vast majority of mobile devices available on the market. The web-based Alembic service will be previewed at CTIA Wireless 2008 in San Francisco on 10-12 September.
For developers, marketing and product managers, the sheer detail and accuracy of Alembic allows them to clearly understand their market potential and base their prototypes on tested data. It is now possible to identify which makes and models of mobile handsets their application could potentially work on before they write a single line of code, reducing the investment and production risks incurred for the development of mobile applications.
Based on Mobile Distillery’s seven years of R&D and in-depth handset knowledge, Alembic includes the detailed characteristics, performances and behaviors of more than 1000 Java handsets which are used by consumers and businesses today. More than 30 new devices are being added to Alembic every month on a worldwide basis, as new devices come to market. No other solution in the industry today offers this level of detail.
Alembic’s powerful query interface greatly simplifies searches based on multiple handset criteria. Its core data is the result of rigorous, industrial testing, with handsets tested for +1000 individual characteristics, behaviors and performance benchmarks, which are then checked and verified by Mobile Distillery’s dedicated integration teams. Developers simply select the different capabilities and features they plan to include in their applications such as Bluetooth, 3D graphics or GPS; within seconds, Alembic generates a unique list of every device that is capable of supporting that particular feature set.
As a powerful add-on service to Alembic, developers can also work directly with Mobile Distillery to integrate their own specific device criteria. These new parameters are then included in Mobile Distillery’s software and rigorous testing processes for future use.
A key feature of Alembic is that it is directly integrated into Celsius, Mobile Distillery’s automatic porting suite. This allows developers, from a single interface, to search devices compatible with their application all in one click for compilation. With Alembic, developers also know which device is supported by DeviceAnywhere’s testing solution, which provides developers real-time interaction with handsets directly from their computer, enhancing the whole mobile application production workflow from prototyping to development through testing and backfilling.
“For many companies, the cost of dealing with the hundreds of devices and thousands of configurations often means that their mobile applications never make it off the drawing board. With Alembic, for the first time, companies can base their development decision on accurate, verified information; this is like giving developers a personalized crystal ball to understand their market,” said Eric Lemaréchal, Co-Founder and CEO of Mobile Distillery.
“With Celsius, its automatic porting suite, Mobile Distillery has changed the way developers approach mobile applications, giving them the power to create complex applications with a high level of automation and control, reaching the best of every device. Now, thanks to Alembic, they can save hundreds of hours of investment with just a few clicks. For developers, the combination of Alembic and Celsius is the next best thing to remove the problem of fragmentation once and for all,” said Vincent Berge, Co-Founder and General Manager of Mobile Distillery.

Nokia Siemens Networks has been selected as the 3G radio network infrastructure supplier for the consolidation of the two operators’ 3G radio access network infrastructure under MBNL, in the process creating the UK’s most extensive 3G network providing near complete population coverage by the end of 2009.
The contract has been awarded by MBNL, the 50:50 joint venture formed at the beginning of 2008 between 3 and T-Mobile UK to supervise the creation and operation of the joint network on behalf of both companies. The network consolidation agreement will significantly increase both operators’ 3G network quality and coverage, accelerate the provision of new high-speed mobile broadband services and deliver substantial cost savings as well as environmental benefits.
The first integrated cell site was commissioned in early February. Since then MBNL has concluded a pilot in the Leeds and Bradford area which successfully validated that the network consolidation technology will deliver the desired benefits focused on achieving nationwide 3G coverage.
Emin Gurdenli, Technology Director at T-Mobile UK, said: “We are now moving ahead with the large scale consolidation of cell sites. A key objective was to ensure that we achieve scale and integrate quickly and smoothly, minimizing costs whilst quickly expanding coverage so as to enable a much improved service experience for our growing number of mobile internet and broadband customers. We believe that with Nokia Siemens Networks as our principal technology partner, MBNL will deliver on its objective of creating what will be Europe’s largest HSDPA network in record timescales.”
Graham Baxter, Chief Technology Officer for 3 UK, said: “High-speed mobile broadband is going to be a key enabler for both consumers and businesses looking for convenient access to Internet-based services wherever they are. This innovative network collaboration agreement will help to accelerate the adoption of new services in a timescale each of us could not have achieved on our own. It also enables us to cost effectively meet customer demand for wider coverage, faster speeds and greater capacity that is starting to arise as mobile devices become the most cost-effective and convenient route to access the Internet.”
Although masts and the 3G access networks are being combined, each company’s core network and T-Mobile’s 2G network will not be shared. Both parties will retain responsibility for the delivery of services to their respective customers and use their own frequency spectrum. Nokia Siemens Networks' industry-leading radio access solution will replace most of the two operators’ communications stations across the UK and equipment at the remaining sites is being upgraded and reconfigured for higher quality and capacity. The solution, featuring energy-efficient Flexi base stations from Nokia Siemens Networks, will allow a reduction the number of sites in the network by about 30 percent.
As well as network infrastructure, Nokia Siemens Networks will deliver project management, network deployment and managed spare parts capability, as well as care services to maintain network performance and increase its efficiency.
“This contract is an endorsement of our successful partnership with the two companies and we are committed to supporting them in their growth objectives as well as simplifying the network and reducing their operating costs. Our role in creating the UK’s largest 3G network underscores Nokia Siemens Networks’ leadership in managing advanced and complex network integration projects for the benefit of our customers,” said Spencer Rigler of Nokia Siemens Networks.
Synergies in network operations will be achieved thanks to the leading-edge Multi-operator Radio Access Network (MORAN) solution from Nokia Siemens Networks, allowing their networks to function independently. There are several benefits of this unique technology including full flexibility while merging the two networks, the re-use of existing infrastructure and the reduction of the number of sites.
In addition to cost savings and improved network quality, the integration will also deliver environmental benefits as the Nokia Siemens Networks Flexi base station helps achieve power savings at site of up to 70% compared with traditional 3G equipment