CTIA Wireless 2004

LG Electronics and Nokia today announced a licensing agreement for the Series 60 Platform. Series 60, licensed by Nokia to mobile device manufacturers, is a mobile device software platform for advanced smart phones optimized for the Symbian operating system (OS). LG Electronics joins as the newest member of the Series 60 licensee community that is made up of world-leading manufacturers, including Lenovo, Panasonic, Nokia, Samsung, Siemens and Sendo.

LG Electronics, a top provider of mobile devices, will license the Series 60 Platform as source code. The source code enables licensees to further develop and differentiate the software for Series 60-based products while maintaining the underlying application interoperability.
 
"We are anticipating the unique features and functionalities that the Series 60 Platform will bring to our product portfolio and look forward to working in the Series 60 community. Our target is to build ubiquitous mobile devices that will best serve our customers. Series 60 on top of the Symbian OS will provide us with a compatible platform for our smart phones throughout our CDMA, GSM/GPRS and WCDMA portfolio," said Yong E. Shin, Vice President, UMTS Handset Laboratory in LG Electronics.
 
"LG Electronics has an outstanding record of making appealing and advanced mobile devices for all major markets and network protocols," said Antti Vasara, Vice President, Technology Marketing and Sales, Nokia. "LG Electronics' decision to license the Series 60 Platform further strengthens the platform's position as the most competitive handset software on the market. We look forward to collaborating with LG Electronics in the Series 60 community," he continued.
 
The Series 60 Platform encompasses the software, user interface (UI) and applications necessary to create a smart phone. Optimized for the Symbian OS, the Series 60 Platform strives to enable significant creativity and differentiation by licensees. In addition, the common software platform ensures interoperability and application compatibility between the different licensees' smart phones.
 
The success of the Series 60 platform among its licensees has led to a large Series 60 device base and a diverse product portfolio. The licensees, together with operators and developers, drive innovation into the platform by exploiting their vast experience and expertise in the mobile communication industry. This relentless innovation enhances the competitiveness of the Series 60 Platform.

T-Mobile has simplified its public WLAN 'HotSpot' service, offering a standardised pricing structure across all five of its European markets.

WLAN users in the UK, Germany, Austria, the Czech Republic and the Netherlands can access the service more conveniently than ever, using the new 'HotSpot subscription' tariff, available from today, and the existing 'HotSpot Pass'.

In line with T-Mobile's strategy of simple, seamless communications, detailed at the 3GSM Congress in Cannes last month, customers across Europe can now pay for HotSpot services in 15-minute blocks, or in time bundles of 1, 3 or 24 hours. The new pricing structure provides simple, convenient access to HotSpot services for all users, whether at home or abroad.

WLAN roaming is now available across six T-Mobile markets, including the USA, with the HotSpot Subscription. Roaming with this tariff is seamless - there is no need to use a different username or password when travelling between participating markets.

Martin Witt, Executive Vice President WLAN at T-Mobile, commented: "HotSpot users across Europe can now access wireless, broadband internet services at attractive rates. Customers can surf the internet, browse their company intranet, or quickly read their e-mails, in more HotSpot locations than ever before."

Motorola Inc.'s Global Telecom Solution Sector (GTSS) today announced it has worked with TIM, the wireless arm of Telecom Italia Group, to provide an end to end WiFi solution. Motorola's WiFi system is part of the corporate wireless service portfolio which TIM offers to the enterprises throughout Italy.

Motorola was chosen by TIM to co-design, deploy and support a hybrid WiFi system for private as well as public WiFi users within the enterprise. The private network provides wireless Internet and intranet access to employees, while the public network gives wireless Internet access to visitors such as consultants, suppliers and customers. Users can benefit from broadband speed connectivity without the need for a wired connection.

The system proposed by Motorola was chosen by TIM as it could be easily integrated with TIM's existing user authentication solution (SIM Based Authentication). Motorola is also specifically responsible for providing the WiFi hardware and software and managing the installation, deployment and ongoing maintenance of the system at TIM's customer sites.

Margaret Rice-Jones, corporate vice president of Motorola Inc. and general manager, Motorola GTSS EMEA, said: "As enterprises demand more flexibility from their employees and partners, in turn the need for flexible connectivity within the enterprise becomes paramount. By working with TIM to offer both public and private WiFi systems within enterprises, Motorola is addressing this need and demonstrating its commitment to the EMEA market for all types of wireless infrastructure."

The system Motorola designed is divided into three areas: the radio network, which includes WiFi access points and cards; the core network, which includes routers and firewalls; and cabling, which will be provided by TIM.

T-Mobile will broaden choice of BlackBerry solutions for enterprise and individual use

T-Mobile International and Research In Motion (RIM) today announced plans to offer BlackBerry services on a broader range of devices later this year.  Support for both BlackBerry Enterprise Server and 'Instant E-Mail' with BlackBerry will be offered.

T-Mobile International and Research In Motion are working together to allow T-Mobile customers to use the push-based BlackBerry services to automatically deliver email and other data to and from a range of wireless devices.

With support for BlackBerry connectivity, users of MDA II, Sony Ericsson P900 and Nokia 6820 will benefit from the ease of information access and enhanced security capabilities that the BlackBerry platform provides, together with the T-Mobile service coverage and experience and all the existing functionality and features of the handsets.

"T-Mobile customers are extremely satisfied with the ease and simplicity of the BlackBerry services. We are now very pleased to extend these services by giving our customers a choice of which device to receive their email on while on the move," said Celia Francis, Executive Vice President Business Products & Services at T-Mobile.

"We are pleased to be working with T-Mobile to provide end-user customers with the BlackBerry experience on a range of wireless devices to suit individual needs and preferences," said Mark Guibert, Vice President, Corporate Marketing, Research In Motion. "Corporate customers and IT departments will be able to leverage their existing BlackBerry infrastructure and architecture while supporting greater device choice for their users. Individual consumers will enjoy the push-based experience and be able to integrate with their business or personal email accounts."

Through RIM's BlackBerry Connect licensing program, corporate customers will be able to connect to BlackBerry Enterprise Server through a number of leading handsets, using the same secure and reliable wireless architecture and infrastructure that has made BlackBerry such a success in the enterprise sector. Smaller businesses and individual consumers will be able to connect to their email accounts using BlackBerry Web Client services. BlackBerry integrates with a wide range of email systems, including Microsoft Exchange, IBM Lotus Domino and popular ISP-hosted services.

TCS announced as Lucent’s SMSC vendor of choice and reseller of Lucent platforms to support SMSC

TeleCommunication Systems, Inc, a global leader in wireless data technology, and Lucent Technologies have announced that they have signed an agreement which allows TCS to be one of a select group of companies authorized to resell Lucent’s Intelligent Network platforms. The Lucent platforms will be sold in conjunction with TCS’ Short Message Service Center (SMSC) Application, which was previously sold exclusively by Lucent under a 1996 agreement with TCS. In addition, Lucent will promote TCS as its "partner of choice" for SMSC solutions for its worldwide wireless customer base.

The arrangement allows TCS to sell SMSC platforms directly to TCS’ growing worldwide customer base, in conjunction with its broad suite of wireless messaging and location products.  Further, the SMSC partner of choice designation will allow TCS to work in cooperation with Lucent to continue to provide the SMSC solution to Lucent’s broad customer base in the mobile networking marketplace.

"TCS has been a valuable partner to Lucent," said Roger Derrien, vice president for UMTS and Intelligent Network product management with Lucent’s Mobility Solutions Group. "With TCS, we have positioned the SMSC as an entry solution for Lucent’s Intelligent Network platforms. We plan to position this joint solution worldwide as a viable option to those operators just starting to offer messaging services or those who are interested in replacing their existing systems with a cutting-edge solution backed by the combined strength of TCS’ messaging expertise and Lucent’s mobile networking and application and services delivery experience."

TCS’ SMSC Application is supported on a broad set of Lucent Intelligent Networking Platforms that offer exceptional performance and reliability, and can scale to meet the needs of customers of any size. The agreement also provides the framework for delivery of the SMSC application on Lucent’s next-generation, converged-services platforms, combining the benefits of an open, standards-based architecture with the power and robust capabilities of Lucent’s Intelligent Network middleware.

"This agreement strengthens a relationship that has continued for more than eight years and provides enhanced business terms," said Maurice B. Tosé, Chairman, President and CEO of TCS.  "The SMSC partner of choice status opens doors to a broader set of wireless carriers than ever before.  TCS can now directly offer our full complement of messaging solutions to more than 30 operators currently using TCS’ wireless location technologies based on our award-winning Xypoint Location Platform (XLP)."

Trigenix, the mobile interface company, today announce that jointly with T-Mobile they have expanded the Screen Styles content portfolio to more than 350 Screen Styles. Latest themes include The Gunners, Anastacia and Euro 2004, supporting T-Mobile's position as an official partner for UEFA EURO 2004, in readiness for the football championships this summer.

Launched in T-Mobile's five European markets in October 2003, Screen Styles are device interfaces allowing customers easy and personalised access to their favourite local content channels within t-zones, T-Mobile's mobile multimedia services. Each Screen Styles product offering comprises a bundle of personalised elements including a wallpaper, polyphonic ringtone, themed menu, and links to additional relevant content around the chosen theme.

Additionally, Screen Styles can now be deployed across a broader range of devices, as there is platform support for all Series 60 and MIDP 2.0 Java phones. Visitors to the t-zones area of the T-Mobile stand at CeBIT will be able to view a unique showcase running Screen Styles on a range of handsets including the Nokia 6600/N-Gage, Siemens SX1 and Motorola V300. During 2004, Screen Styles will be available on a wide range of the very latest T-Mobile handsets delivering an unrivalled and market-leading combination of content and device coverage.

The latest enhancement in the footprint of the Trigenix T4 technology will allow a deeper and more enriched variety of Screen Styles. These include in particular enhanced feature menus, links to the t-zones portal, a news-feed ticker, and dynamic links to other information such as promotions or daily updates. All of these enhancements will undoubtedly make Screen Styles personalisation a more entertaining and compelling experience for T-Mobile subscribers.

Speaking before the show Steve Ives, CEO of Trigenix commented "The desire for personalisation extends across the majority of mobile users and T-Mobile's simultaneous availability of many more Screen Styles coupled with Trigenix's T4 availability on many more handset types, will meet the needs of this majority."

Screen Styles are available to download from the T-Mobile t-zones multimedia portal and websites in the UK, Germany, Austria, the Netherlands and Czech Republic.

Giving wireless freedom for voice PC communication

Plantronics Inc., the world leader in communications headsets, and TDK Systems, manufacturer of award-winning Bluetooth adaptors and software for PC's and Apple computers, today announced a partnership to enhance the end-user experience for PC-based Bluetooth enabled voice communications.

Today, thousands of users are adding Bluetooth wireless technology to their home and business computers to take advantage of developing applications available between PCs and wireless peripherals such as mobile phones, headsets, printers, keyboards and pointing devices.

Voice communication via PCs is a rapid growth area with VoIP applications increasing as more consumers and businesses take advantage of its convenience, quality, productivity increases and cost efficiencies. By 2009, VoIP could account for 40 percent of the consumer telephone market and on the enterprise side, the Synergy Research Group estimates that sales of Internet-enabled phone systems to businesses will grow to reach US$5.3 billion in 2007.

TDK Systems, a major player in mobile connectivity and Plantronics are delighted to combine forces to take Bluetooth PC audio communications to the next level of integration and increased quality. "Communication needs are rapidly evolving. The PC has shown its potential in business, multimedia and internet/data communications. With the increase in adoption of VoIP for businesses and consumers there is a real need for Bluetooth solutions to enhance the PC providing the freedom to talk wirelessly via the PC over the internet." Comments Philip Vanhoutte Plantronics EMEA MD, he continues "TDK Systems' track record makes them the ideal partner to optimize the user's PC Voice experience and will undoubtly increase the uptake of this technology and popularity of Voice over IP".

Plantronics' expertise in developing lightweight headsets that enhance personal communications and deliver crystal clear audio performance spans over 40 years and they bring an award winning portfolio of Bluetooth headsets to the partnership.

TDK Systems' easy to use Bluetooth adaptors allow users to quickly take advantage of new applications powered by their computer. All TDK Systems' adaptors support Bluetooth's audio functions and make them easy to set-up and operate. By utilising a Bluetooth headset with their PC users can exploit low-cost PC based telephony and VoIP services.

"Unlike other Bluetooth developers who concentrate only on data, TDK Systems has concentrated on incorporating robust audio support into all its products," said Nick Hunn, Managing Director at TDK Systems. "That uniquely positions us to serve this new tranche of VoIP applications which Skype is bringing to the mass market."

"The recent legislation across Europe concerning use of mobile phones whilst driving has seen millions of users purchasing headsets. By combining these with TDK Systems' Bluetooth adaptors that same investment can save pounds in telephone bills. For the business traveller, the cost of enabling Bluetooth VoIP telephony can pay back within half an hour. Those who have already tried VoIP will welcome the mobility that Bluetooth headsets provide."

Forum will drive industry-uptake of intuitive NFC technology that enables touch-based interaction with electronic devices


Nokia Corporation, Royal Philips Electronics and Sony Corporation have established the Near Field Communication (NFC) Forum to enable the use of touch-based interactions in consumer electronics, mobile devices, PCs, smart objects and for payment purposes. Touch-based interactions will allow users to access content and services in an intuitive way by touching smart objects and connecting devices just by holding them next to each other. The new forum will promote implementation and standardization of NFC technology to ensure interoperability between devices and services.

Consumers are seeking easier ways to interact with their immediate environment and to enable easy communication between their electronic devices and gain access to services. The vision of the NFC Forum is to enable users to access content and services in an intuitive way. To bring this vision to life, Nokia, Philips and Sony invite other leading companies from mobile communications, consumer electronics, chip manufacturing, computing, media and entertainment, telecom and payment services to join the NFC Forum.

"At Philips our focus is giving consumers easy access to information, entertainment and services - NFC does just that," said Scott McGregor, President and Chief Executive Officer, Philips Semiconductors. "Enabling easy transfer of information between consumer devices from phone numbers to electronic transactions, NFC bridges today's connectivity gap and allows 'connected consumers' to interact with their environment. By pushing the technology with the backing of an industry organization such as the NFC Forum, NFC will soon open up a range of new opportunities for the consumer."

"Nokia sees touch-based interactions, enabled by Near Field Communication technology, as an elegant way of bringing Nokia's Life goes Mobile vision into reality," said Pertti Korhonen Chief-Technology Officer, Senior Vice President, Nokia. "Touch is an intuitive and easy way to connect, collect and share with mobile devices. It will not only enhance the experience of using current services but also create entirely new applications and value. Nokia is looking forward to working with the other members to bring this exciting new user experience to the mobile world."

"Sony positions NFC as a new form of user interface technology for consumer electronics products, and will strongly promote integration of NFC into numerous products across a wide variety of industries," said Teruaki Aoki, Senior Executive Vice President, Sony Corporation. "The use of NFC technology in consumer electronics devices will increase opportunities for users to transfer data, implement secure transactions and download rich content.  We have high expectations that this will significantly enhance the convenience and enjoyability of products and services. The activities of the NFC Forum will be to focus on ensuring interoperability among various devices which will be crucial for high acceptance of NFC technology, and Sony will proactively participate in these efforts."

Motorola, a global leader in wireless and automotive communications, has announced the launch of the Motorola M900 GSM Fixed Mobile Car Phone.

Following the success of the Spirit CDMA fixed mobile car phone, Motorola designed the Motorola M900 to make GSM voice and data communications more convenient within a dedicated vehicle environment. The Motorola M900’s voice activation key is a distinguishing feature of the phone, which enables the use of spoken commands to activate phone functions. This supports voice dialing, not only using voice tags linked to entries in the phone book, but also through voice recognition to dial numbers directly  in 6 languages – English, German, French, Italian, Spanish and Hebrew.

The design of the Motorola M900 was tailored to enhance the user experience in the vehicle environment. With its enhanced illuminated graphic display, large characters and adjustable blue backlight contrast setting, the user is provided with a convenient way to communicate on the move.

Naturally the Motorola M900 provides excellent voice quality in a hands-free environment, using advanced algorithms incorporating echo cancellation and noise suppression.
 
The Motorola M900 will be demonstrated at Motorola’s stand E40 and E60, Hall 26 at CeBIT, March 18th – 24th.

Hutchison Whampoa Limited today issued their full year results in Hong Kong. As part of these results the company released updated trading information on 3 UK and 3 markets globally.

The Highlights for 3 UK are:
• 3 has added 151,000 customers since December 12 2003, giving a total customer base of 361,000
• 3 has maintained its high ARPU, which now stands at £45
• ThreePay, its pay-as-you-go offer, has been well received by retailers and consumers since its launch
• 3 has significantly increased its handset portfolio with the launch of the NEC e313, NEC e616 and Motorola A925
• 3 in the UK now has over 75% population coverage for video mobile services and 99% for voice and text
• A focus on customer service and network optimisation has seen significant improvements in customer care and network reliability
• 3 products and services are now available in over 3,200 shops across the UK

The 3 group of companies also announced the following today:
3 now has 1,038,000 customers globally
3 Italy has 453,000 customers
3 Hong Kong has 36,500 customers

Siemens launches "outdoor" phone

At CeBIT, Siemens Information and Communication Mobile (Siemens mobile) launches the M65, a strikingly designed solid outdoor Triband GSM handset, packed with full multimedia features for optimum performance and entertainment. Combining a unique mix of rubber and metal, the Siemens M65 offers improved resistance to water splashes, shock and dust as well as a complete range of multimedia features. It also includes an integrated VGA video and photo camera, a large high-resolution and 64k TFT color display, and the full MMS functionality.

The Siemens M65 pushes outdoor communications to new limits, fusing the latest technology with a unique rugged design. Multimedia features such as image and video messaging, the inbuilt VGA digital camera, and the large 2.1 inch diagonal,132 x 176 pixel, 64 k TFT color display allow users to record adventurous moments and share these with friends and family quickly and easily. In low-light conditions the attachable flash lets experiences be captured around the clock. Special effects of the photo editor can be added to images for an extra twist or touch of drama.

Entertainment is also high on the feature list of the Siemens M65 with Java and games such as Turrican, Team Point Blank and Stack Attack Advanced. Outdoor related images and animation - nature or sports themes for example - allow users to personalize the interface. To add an individual touch or to fit their moods users can download polyphonic sounds (40-note polyphony). Instant messaging is also incorporated for sharing news and adventures in real time with friends everywhere.
Rudi Lamprecht, Member of the Managing Board of Siemens AG and President of the Board of Siemens mobile, said: "The M65 is all about experience but also optimum performance and progressive design. I believe it stands out from competitors in this segment because it not only offers superior outdoor functionality but also the latest multimedia features, in a very unique and high quality design.”

Combining a robust mobile holder and advanced cyclometer with additional tour-management functions and navigational elements, the optional Bike-o-Meter is the perfect M65 bike companion. Simply mounted in direct view on the bike’s handlebar, it displays not only information on standard cyclometer functions but it gives you the option to record new tours on the move or to follow predefined trips that are indicated on the phone’s display.

With a 750-mAh lithium-ion battery supplied as standard, the phone offers 300 hours of standby time and 5, 5 hours of talk time. A wide range of Siemens Original Accessories is available: besides the innovative Bike-o-Meter it includes an attachable flash with red eye reduction, a variety of in-car solutions like the flexible "plug&play" Car Kit Easy with an exchangeable mobile holder, or the high quality Car Kit Comfort as well as various headsets, chargers and data cables, an extra battery and practical carrying cases.
The Siemens M65 will be available across Europe, Middle East, Africa, Asia-Pacific and Brazil in the second quarter 2004 in the color "Cool Gray". The price will be available locally.

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Siemens

Today at CeBIT 2004, Siemens Information and Communication Mobile (Siemens mobile) launches the high performance S65 business class mobile phone.

The first Siemens handset with a 1.3 MegaPix integrated video camera, the triband S65 offers a full suite of business software, a 65k high-resolution color display and 32MB of memory. A premium silver finish and elegant, understated design completes a phone which offers performance and style for executives who expect the best.

The S65’s high quality 1.3 MegaPix integrated camera and 4 step digital zoom ensure users can record video clips and pictures in detail. The video recorder films at 15 frames per second to offer seamless playback. A large 132x176 pixel and 65k TFT color screen displays images vividly so captured moments can be played back to colleagues, friends and family with impact and precision. The attachable flash offers flexibility to the consumer and makes this a handset as much for the office party as off site meetings. As the S65 is triband, messages and experiences can be communicated back to the home or office from almost anywhere in the world.

In addition to the handset’s creative features, the S65 boasts a full suite of business software to offer busy professionals a tiny, truly mobile office. Bluetooth, wireless synchronisation with Microsoft Outlook, Lotus Notes and extended PIM (personal information management) mean it’s easy to manage the inbox out of the office. And in combination with the innovative Car Kit Bluetooth with external display, it offers convenient wireless communication whilst in the car.

Thanks to a compact exchangeable Memory Card of a big 32MB of additional data files and presentations can be stored and shared with colleagues. After work, this flexible memory can be swapped to store more files, pictures and video clips on the S65 to let users maximise their ‘down time’. The options are endless and this despite being only 98g, 109 x 45 x18 mm, Siemens S65 is a powerful device that achieves the best balance between creativity and business.

Following on from the award winning S55, the S65 is poised to become Siemens mobile’s newest design classic. This stylish handset has been crafted in premium-galvanised materials with a high quality silver finish to produce an understated but striking mobile phone that signifies quality and will be desired the world over. And the new lightweight Headset PTT Bluetooth with its compact and neat design is the perfect companion for wireless communication with this phone.

Rudi Lamprecht, Member of the Managing Board of Siemens AG and President of the Board of Siemens mobile, comments: "The most successful business people are often the most demanding. Siemens S65 is a sophisticated mobile phone that delivers maximum performance, yet achieves an understated and classy look and feel. I believe that by combining Siemens’ technical expertise with striking design, we’ve created a handset that the industry will acknowledge as a new approach to business class handset and which stands out in its class."

The S65 has 6 hours talk time and up to 250 hours standby time. In addition, a wide range of Siemens Original Accessories complement the S65 like the attachable Flash and a variety of Headsets such as the light and small Headset PTT BluetoothTM, the elaborate designed silver and black coloured Headset Purestyle or the Headset PTT. Moreover there is a broad choice of in-car solutions, like the innovative high quality Car Kit Bluetooth with external display, that remote controls the S65, the fixed installed Car Kit Comfort or the flexible Car Kit Easy with its exchangeable mobile holder for future compatibility. Various chargers and data cables, an extra battery and practical carrying cases are also available.

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Siemens

Claiming the first fully compatible, video-enabled i-mode device to launch in Europe

NEC is extending its portfolio of i-mode handsets in Europe with the launch of the n400i – the first fully compatible i-mode device in Europe to enable users to shoot and send video clips. The n400i will be supplied to KPN Mobile in the Netherlands, E-Plus in Germany and BASE in Belgium, and can be seen on the NEC and E-Plus booths at this year’s CeBIT show in Hannover.

NEC has a formidable global pedigree in i-mode. In Europe, NEC launched the first ever i-mode handset to be developed specifically for the European market, the n21i, which was supplied for the launch of KPN Mobile’s i-mode service in March 2002. NEC also provides i-mode devices to Bouygues Telecom in France, Telefonica in Spain, and is the largest
i-modeTM handset manufacturer in Japan.
 
The n400i’s elegantly stylish silver clamshell exterior houses a highly advanced and innovative mobile device, with all the latest must-have features. It includes an integrated MPEG4 video and still camera with nightlight, so that users can make their own movie or still images even in dark conditions. In fact, the LED nightlight is so effective that it can double as a torch.
 
The camera also features a 3x digital zoom and self-timer function, and can take pictures in seven formats to maximise image quality in different light levels: standard full colour, sepia, monochrome, negative, darkness, person and room. Users can then opt to save the image in one of five quality standards – ranging from super fine to super economy. Clips can be sent to other i-mode users via i-mail, other mobile users via MMS, or e-mailed to a PC anywhere in the world.
 
The handset boasts two 65,536 colour screens – a large 240x320 pixel screen on the inside, and a smaller external 108x80 pixel screen. It has been designed to showcase all of the features and functions offered by  i-modeTM in Europe, including e-mail, internet browsing, and the latest JAVATM games – more than enough to keep even the most demanding users entertained on the move.
 
The external screen can be used to personalise the device with a wallpaper or incoming caller ID image. And with 64-chord polyphonic sound, users can download the latest ringtones and assign them to their favourite contacts.
 
Frequent travellers will be glad to see that the n400i is tri-band, allowing them to stay in touch across five continents. It also features 4Mb of internal memory, a 500 contact phonebook, calendar, to do list, clock and alarm, calculator, currency converter and scratch pad.
 
“NEC is committed to the continued success of i-mode in Europe, and is delighted to be, once again, bringing new innovation to the market,” said Tony Hutson, Director, NEC UK. “The n400i is sleek and stylish, yet packed with cutting edge mobile technology that has been developed exclusively by NEC in Japan. It is certain to impress i-mode’s rapidly growing European user base.”
 
The n400i will go on sale in The Netherlands, Germany and Belgium this spring.

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NEC

Operator sers embedded on the SIM at purchase or O-T-A.

NEC Corporation today announced the launch of its AppliChoice solution at CeBIT 2004. With this solution, NEC has enabled new business models for mobile value-added services in Europe and other regions. AppliChoice realises the full potential of the Mobile Internet business model through retail kiosks that embed operator branded service portals into the mobile subscriber’s handset on purchase or at any time after. It is available now for GPRS and W-CDMA mobile network operators offering Mobile Internet services.

Designed to personalise the mobile phone menu in the way the user finds best, AppliChoice leads users to content of their choice at the click of a button. After purchase, users insert their SIM card into an AppliChoice Kiosk and then select which services they prefer from the options presented on the touch panel. Using the AppliChoice panel is straightforward with clear instructions at each stage. It is possible to purchase service packages or individual a la carte services, or a combination of the two, to provide an instant, customized service menu for subscribers. The SIM menu software can be used in any make of mobile phone bringing operator content and branding into everyday mobile handsets. AppliChoice Kiosks are compact and reliable, meaning they can be deployed for use in close proximity to wherever handsets are sold. Existing mobile subscribers can have the AppliChoice menu software sent to their handset over their cellular network. Kiosks can be deployed wherever mobile network operators wish to market mobile content services or provide automated Customer Service facilities.
 
The advantage of the system for the user is the direct access to pre-determined content which they have chosen without the current difficulties of browsing complex menu lists, resulting in them selecting only a few easy-to-reach services. In simplifying this process and making content more immediately available. AppliChoice enables the user to reach for more of the services they value. This selection can be amended remotely at any time via the Internet or by simply using an AppliChoice Kiosk and reprogramming the SIM. Direct links to news, sports, shopping and restaurant information, transport schedules and traffic condition update sites can all be preset according to subscribers’ needs. This means that instead of browsing through a vast amount of information, preferred links are immediately accessible and information can be assimilated rapidly and efficiently. Fresh updates or new services can be brought to the subscribers’ attention very easily, allowing them to modify their service selection and enhance revenue for content providers and operators.
 
For mobile operators this solution addresses several issues; how to provide content and get the best out of a relationship with content providers, organizing subscriber service categories, offers a strategy for marketing content services through hundreds of mobile phone shops and helps branding deeper into the handset at low cost. Content is deployed via an operator portal which AppliChoice creates, allowing subscribers to choose what they want and permitting operators to gather subscriber’s user information. Content is accessed via operators’ portals on GPRS or W-CDMA networks. A portal server automatically generates a customized portal for every subscriber while the central server resolves subscriber management, content and point of sale management issues, in addition to managing information on users portals. System information and updates, deletion and changes can be monitored by this solution and content duly distributed. AppliChoice brings mobile operators better information on subscribers’ preferences, richer content availability, more subscribers and therefore more revenue. Via the portal, the operator’s brand is delivered to the handset in a way that is not currently possible without bespoke handset customisation. Better services are realised on simpler phones and subscription rates for services are enhanced in tandem with phone and SIM purchases. There is the added bonus of operators being able to exert influence over mobile phone shops to favour their services over a rival, affording competitive advantage in the marketplace. For shops, AppliChoice will increase footfall through their doors and increase back margins from the operator.

External Links

NEC at Cebit