Autonomy Corporation has upgraded its existing mobile search technology, IDOL Mobile. IDOL Mobile provides the core technology that allows operators such as 3 to deliver targeted multimedia content to customerers. The technology can also be used to enable corporate users to search and access corporate information from their handheld devices.
The upgrade extends the functionality, enhancing the retrieval and information delivery functions so that mobile users can now access over 300 file formats from a wireless device.
“Mobile search is a hard problem to solve,” said Sue Feldman, IDC’s vp for content technologies. “With small screens and limited interactivity, mobile users don’t want extraneous information delivered to them. There is no doubt that targeted messages and personalized search will drive new revenue for mobile etailers. This trend cuts both ways, providing more pertinent information to users who are trying to avoid spam, and giving etailers pinpoint marketing that will increase the click-through rate to drive new sales.”
Mike Lynch, CEO, Autonomy, said, “The update is developed specifically in response to new challenges and opportunities which have developed in the mobile telecommunications market since Autonomy became the first company to offer mobile retrieval capabilities some years ago.”
