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    HomeInsightsNokia has another go at the business market

    Nokia has another go at the business market

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    Tries again to act as workforce mobility consultant

    It has partnerships with operators, systems integrators and major software providers in multiple attempts to crack the mobile enterprise market. This time, Nokia has said it will go it alone as it has announced an initiative to provide businesses with the resources they need, the know-how and the means, to successfully enable workforce mobility.

    Over the next twelve months, Nokia will provide reference materials for businesses and employees on mobile technology strategies and use, their deployment and implementation, and controlling costs and building ROI.  Nokia will also bolster its  portfolio of business offerings with the introduction of new mobility products and services to be announced in the next three months. The company hopes these offerings will drive  cost savings, productivity benefits, and promote ease-of-use for companies of all sizes and industries.

    “What if every employee got to choose his or her own PC or laptop hardware, operating system, applications, service provider and security policies, and the IT department had to manage and support it all?  For most companies, that is exactly what’s happening today with mobile technology,” said Olivier Cognet, vice president, strategy and business development , Nokia Enterprise Solutions.  “Nokia wants to be the partner of choice for companies in deploying mobile technologies that take advantage of new ways of working, and a valued resource to IT staff and employees alike.”

    According to Nokia-sponsored research conducted by Simpson Carpenter, more than half of today’s employees in countries around the world have purchased their own mobile devices, such as a mobile phone or PDA, that they use for work.  At the same time, employees are demanding more access from these devices to enterprise applications, such as email and the corporate network, in order to be more effective at work and stay connected to what’s important to them no matter where they happen to be.  Companies are expecting to rely heavily on device manufacturers as their trusted advisor on workforce mobility.  According to the study, businesses will depend on device manufacturers for the bulk of their end-to-end mobile technology needs more than any other partner company.