Macromedia has announced an agreement with HP to jointly integrate, market, and sell solutions that unite the Macromedia Flash Platform and the HP Service Delivery Platform (SDP).
The HP SDP is a service-oriented architecture that helps providers create and deliver services for mobile, fixed, and broadband networks.
Together, Macromedia and HP will enable operators to streamline the creation of new communications, messaging, and collaboration solutions, and deploy rich multimedia services that leverage the Macromedia Flash Player.
Service providers can unify voice, data, and video communications with a rich application user interface that, Macromedia says, is available across operating systems and devices.
The SDP blueprint combines a reference architecture built on a core set of industry standards with a comprehensive portfolio consisting of software, hardware, and consulting and integration services provided by both HP and its partners.
“Carriers investing in multiservice IP networks will accelerate time to market for the broad adoption of services by leveraging the instant ‘network effect’ of Macromedia Flash and the reach of the HP SDP, while still maintaining strong brand control and differentiation,” said William Stofega, senior research analyst, VOIP Services, IDC. “The Flash Platform combined with the HP SDP creates a robust, multiplatform solution for the enterprise that is suitable for stringent, mission-critical environments across the telecommunications network.”
HP will offer systems integration services to telecommunications service providers deploying Flash Platform products in their networks. Macromedia and HP will initially target their joint sales efforts to major carriers around the world that have deployed key elements of the SDP. As part of their professional services engagements, HP will resell elements of the Flash Platform, including Macromedia Breeze for delivering online communications and Macromedia Flex for developing rich Internet applications.
“We’re joining forces with HP because of its deep telecom expertise—and its SDP, which is the industry’s most robust, standards-based service-oriented architecture,” said Eric Weiss, vice president of telecommunications solutions, Macromedia.
