HomeInsightsYahoo! partners with Nokia

    Yahoo! partners with Nokia


    Branded search, messaging, mail on Nokia phons

    Yahoo! has signed a deal with Nokia to launch a service called Go Mobile in ten countries across Asia and Europe. Consumers purchasing select Nokia 6630, Nokia 6680, Nokia 6681 and Nokia N70 devices will receive Yahoo! Go Mobile pre-installed.

    The story of bringing internet users’ online services and personas onto their mobile phones (see Motorola and Google stories below) gained another chapter today when Yahoo! announced a deal with mobile carriers in the US (AT&T and Cingular) and with Nokia in the “international market” (ie the rest of the world) to bring its internet services together in one mobile application.

    In the United States, Yahoo! will launch Yahoo! Go Mobile with AT&T companies and Cingular Wireless in three markets and with AT&T and Cingular within the traditional AT&T 13-state local service footprint. The companies also plan a co-branded AT&T Yahoo! Go Mobile service designed to allow new and existing AT&T Yahoo! High Speed Internet subscribers to take their personalized Internet experience with them on their Cingular Wireless mobile device.

    In Europe and Asia the web-client will be installed on “select Nokia 6630, Nokia 6680, Nokia 6681 and Nokia N70 devices.”

    “Yahoo! Go Mobile is a revolutionary step toward connecting Internet users to their favorite web services on their mobile devices and also making the Internet accessible to millions of consumers around the world who do not have a personal computer,” said Marco Boerries, senior vice president, Connected Life, Yahoo!. “By partnering with AT&T, Cingular and Nokia, Yahoo! has created a truly unique opportunity to launch a new service that is unmatched in the market. We have listened to consumers and are excited to give them what they want – a single way to simply connect to all of their information and content while on the go.”

    As well as offering existing internet users the chance to mobilise their services, Yahoo! is also offeringthe ability to register for a new Yahoo! ID directly from a mobile device.

    Key features of Yahoo! Go Mobile include Yahoo!’s messaging, mail, search, photo hosting, address book and calendar services, as well as access to news, stock and sports information and games.