FIRST OFFICIAL PICTURE MESSAGING TOTAL RELEASED
The Mobile Data Association (MDA) has said that UK mobile users sent 88 million picture messages (MMS) during the third quarter of 2006. October’s total was the highest, with 30 million picture messages sent across the networks.
Although trumpeted by the Mobile Data Association as “astonishing” numbers, MMS figures are still absolutely dwarfed by SMS usage. Latest MDA figures show that there ae now 126 million messages a day being sent in the UK.
So a million a day is a decent number, but it shows that there is plenty of headroom for further growth, and revenue growth, in this market.
The MDA said that the Christmas period and better quality pictures should boost those numbers further.