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    HomeInsights3GSM NEWS: Thirteen new telecom operators choose Subex Azure for their revenue...

    3GSM NEWS: Thirteen new telecom operators choose Subex Azure for their revenue management initiatives

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    Rocware solution suite addresses fraud management & revenue assurance challenges posed by next-generation services

    Global mobile operators are losing an estimated $77 billion through avoidable revenue leakage, according to Subex Azure, a leading vendor of revenue maximization solutions for telecom operators.

    Based on the findings of the Operator Attitudes to Revenue Assurance 2006 report –  commissioned by Subex Azure and conducted by Analysys Research – the principal causes of revenue leakage in the mobile telecom sector are fraud, incomplete/incorrect usage data, poorly optimised call routing and inadequate credit management. Moreover, the introduction of higher-value next-generation services with complex value chains, are presenting fraudsters with more opportunities to exploit new vulnerabilities.  Faced
    with these challenges, mobile operators are increasingly looking to independent solution providers to help them stem these losses.

    Subex Azure counts over 70 mobile operators as its customers, and in the last three quarters has won contracts with 13 new customers for solutions that make up its Rocware product suite. These 13 contracts are with telecom operators in all major geographies of the world, with EMEA accounting for nine of them.

    Subash Menon, Founder Chairman, Managing Director & CEO, Subex Azure Ltd said: “Mobile telecom operators must implement an effective revenue management strategy to make an appreciable dent in the amount of revenue loss that they are currently experiencing.  The benefits of higher revenue and profitability from a loyal subscriber base are compelling reasons to implement comprehensive fraud management and revenue assurance programmes.”

    Subex Azure is exhibiting at 3GSM World Congress 2007, unveiling a model Revenue Operations Center (ROC) at the show and will demonstrate, through real-life scenarios, how the ROC can enable mobile operators to maximise their revenues.