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    HomeInsightsVodafone marketing chief outlines femtocell plans - exclusive video

    Vodafone marketing chief outlines femtocell plans – exclusive video

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    When Vodafone announced its femtocell service launch yesterday at Avren Events' Femtocell World Summit, Mobile Europe was there to record the news first hand.

    Lee McDougall, senior product marketing manager at Vodafone UK, told us that he doesn't think that the product will ship in massive volumes, but will be a great tool for providing additional coverage in the home environment. There's also details about the pricing and marketing plans, and why Vodafone has decided now is the time to launch the Access Gateway service.