HomeNewsOrange launches new business channel partner programme in the UK

    Orange launches new business channel partner programme in the UK


    Orange today launched its first dedicated IT reseller channel partner programme in the UK aimed at delivering on the needs of the medium business market.  The mobile operator is expanding its channel programme to include IT resellers and systems integrators through a concerted recruitment drive, as demand for mobile solutions such as telemetry, email and field force automation continues to grow.

    The channel programme team will ensure that IT resellers have easy access to Orange products and services, as well as providing training, product and marketing support to ensure that customers receive excellent customer service. IT resellers will benefit from a flexible approach from Orange that will enable them to deliver their customers with both simple and bespoke mobile solutions. 

    Sam Sandercock, head of channel sales, Orange, said, “Companies often have long-standing relationships with particular IT suppliers, and would like to buy mobility solutions from one place rather than having to approach multiple suppliers.  With this programme, our aim is to ensure that Orange is accessible to all companies seeking mobile solutions, no matter what purchasing route they choose.”

    Criteria for appointing Orange resellers will include: proven experience in deployment of IT solutions to customers, financial stability, a strong customer base, ability to provide technical support to customers and a clear focus on mobility. Orange will also be looking for specialised telemetry resellers to work with this rapidly expanding customer market.  Detailed information on how to qualify for the programme can be found at 

    Orange products will complement existing fixed solutions offered by IT resellers and will enable them to realise additional revenue channels from the growing mobile and wireless space.  Resellers will be able to offer wireless capabilities to their existing customer base, selling the products as either simple access solutions – with repeatable sales providing immediate business advantage, or combine them into more complex bespoke solutions tailored to the individual customer’s need.

    The Orange reseller product portfolio will consist of products and applications ranging from vehicle tracking, database access, mobile email, field force enablement, remote monitoring and control, and business text messaging.  They will also have early access to new data devices and technologies such as 3G.  A full list of available products can be viewed at