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    Vodafone ties up Warner Brothers content


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    Warner Bros. Online and Vodafone have signed a distribution deal which will bring iconic Warner Bros. Entertainment brands as well as current information on upcoming projects to Vodafone live! customers across the world.  The global agreement, covering 16 countries, brings together the world’s largest mobile telecommunications company and one of the world’s largest and most prolific entertainment companies.  Warner Bros. Entertainment is known for such global brands as The Matrix, Harry Potter, Looney Tunes, and Friends, among many more.
    “The agreement with Warner Bros. Online places Vodafone at the forefront of mobile entertainment provision,” said Graeme Ferguson, Executive Content Services, Vodafone Global Products and Content Services.  “We are focused on delivering the best mobile content customer experience, so that our customers have access to the world’s most exciting entertainment content, wherever they are.”

    “Vodafone is a great partner and this arrangement underscores how important wireless is to Warner Bros. Studios.  It further increases our ability to promote and create awareness for our vast library of rich entertainment properties as well as to enhance our relationship and better serve our audience,” said Jim Noonan, SVP and General Manager, Warner Bros. Online.  “Having our content on Vodafone live! will enable us to package our existing entertainment properties in new compelling and dynamic ways while also helping our sister Warner Bros. Entertainment companies maximize awareness for their upcoming projects.”

    Initially, Warner Bros. Online will provide Vodafone with Games, Screensavers, Alerts and other mobile applications based on its popular brands.  Vodafone and Warner Bros Online will collaborate on the development of “made for mobile” content, created exclusively for wireless platforms, which will include video content. 

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