HomeNewsWavecom Announces New Corporate Structure to Focus on Vertical Markets

    Wavecom Announces New Corporate Structure to Focus on Vertical Markets


    Company to Exit Handset Business and Scale Operations
    to Achieve Breakeven during 2005

    Wavecom SA today announced plans to further restructure the organization as it focuses on accelerating growth in its vertical markets business, which includes automotive, machine-to-machine (M2M), and consumer products such as wireless local loop phones, mobile computers and wireless PDAs.  This restructuring will include the exit from the handset market, as well as the termination of semiconductor development.  The company’s new structure, which is to be put in place immediately, will result in significant additional headcount reductions, primarily from the closure of the Personal Communication Devices (PCD) business unit and the semiconductor design group, as well as reductions of support functions in Asia and France.

    Wavecom’s CEO, Ron Black, along with the Board of Directors and the senior management team, made the strategic decision to refocus the company’s business entirely on vertical markets both because of the company’s strong position in several of these markets and its inability to find a partner for its handset business in a timely manner.
    Commenting on the announcement, Black said, “Over my first three weeks on the job, I have visited customers and partners around the world, all of which asked us to move quickly to focus the company and regain profitability.  We believe this restructuring, our significant position in several of the vertical markets, and long history of technology innovation in both GSM-based and CDMA-based standards, will enable us to achieve this goal.  In fact, we are targeting to achieve breakeven during in the second half of 2005 with a quarterly revenue run rate of €40 million and a gross margin of 33% to 35%.  Longer-term, we also believe the unique requirements of the various vertical markets offer exciting opportunities for new products and services that will fuel future profitable growth.” 
    With more than eight years of experience in the vertical markets, Wavecom has a leadership position in the automotive and M2M sub-segments, and is a pioneer in both wireless PDAs and wireless local loop products.  Over the medium-term, the company  believes that the non-handset wireless market will more than double from 2004 to 2006, with global shipments around  40 million units by 2006.

    From an organization standpoint, the company’s restructuring will focus on better serving customers  and driving revenue growth in three geographic regions:  the Americas, Asia-Pacific (APAC) and Europe, Middle East and Africa (EMEA).  Leading the Americas region will be Pierre Piver, formerly head of the Vertical Applications Business Unit; the APAC region will be led by Didier Dutronc, formerly head of the Personal Communication Device Business Unit; and continuing to lead the EMEA sales team will be Franck Souguir  In connection with the reorganization, Wavecom’s Chief Financial Officer, Deborah Choate, has decided to resign in order to pursue a new business opportunity.  Ms. Choate, who joined the company as CFO in 1998, played a key role in bringing the company public in 1999 and during her six-year tenure has provided invaluable support to the company’s management team and the investor community.  She will be succeeded by Chantal Bourgeat, previously Director of Finance and Administration at Wavecom S.A.  Following the restructuring, the company expects its global workforce will not exceed 300, compared to 860 at December 31, 2003.  Headcount reductions are expected to be concluded by the end of 2004. The amount of charges to be incurred in connection with the headcount reduction is estimated to be a maximum of  €17 million, the bulk of which is expected to be expensed in the fourth quarter of 2004.

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