Orange Partner partners with Argogroup
Orange Partner and Argogroup, the leader in User Experience Optimisation for mobile data services, have launched the world’s first real-time online testing programme for mobile application developers. Available to its worldwide developer network immediately, Orange is using Monitor Master, Argogroup’s award-winning testing technology, to radically speed up software certification times and halt mounting costs to developers. These new services will cover the testing and verification of new J2ME, WAP, MMS, ring tones and wallpaper applications ensuring faster time to market of cutting edge mobile applications for Orange’s 52 million subscribers world-wide.
Manual testing for certification of new applications is a slow process and can take up to six weeks for new Java applications to be approved or declined. With each submission costing in the region of £500, the financial overhead to developers seeking operators’ official recognition can be very prohibitive. According to a research note released by Gartner earlier this year*, testing mobile applications is becoming more complex because there is a lot to test.
The mobile architectures need to be complex to support the large number of handsets that are on the market and this drives the need for even “portable” languages like Java or protocols like WAP to be tested on each device type. The new interactive, web-based solution will now allow registered developers to visit the Orange Group website, upload their software and select which Orange device(s) they would like their application tested against. As opposed to the six weeks manual response time, they will now receive the results immediately.
“Orange is one of the most innovative mobile operators we have worked with,” said Paul Nerger, VP Marketing and Business Development, Argogroup. “It understands the intricacies of the mobile content value chain and is aggressively launching powerful and affective tools to empower developers to build really useful and well-executed applications. No other mobile operator has taken such a bold step by making these kind of tools free to help the developer.”
Commenting on the new developer tools, Steve Glagow, Director of Orange Partner, said, “Getting fun new applications up and running properly in less time is central to Orange’s drive to be the number one mobile data service network in the world. We want to more than double our revenues from mobile data services over the next three years and this initiative is an important building block. It will dramatically cut the cost and time for third parties developers who want us to sell their apps and services on our portal. That’s great for our customers who are just beginning to experience the delights of mobile data. And it will be critical for Orange as we move into a 3G world.”